1242: 4 Things to Know About Data Privacy in B2B Marketing Today w/ Hemal Shah

WEBVTT 1 00:00:00.080 --> 00:00:02.600 Hey, this is James, the founder of sweet fish media. If you've 2 00:00:02.600 --> 00:00:04.839 listened to BB growth for a while, you probably have an idea of what 3 00:00:04.919 --> 00:00:09.230 we're passionate about. Loving people really well, a constant pursuit of learning and 4 00:00:09.630 --> 00:00:14.230 inspiring people to own their careers. With all the craziness happening with this virus, 5 00:00:14.310 --> 00:00:18.510 we are incredibly fortunate to be in the business of podcasting. So many 6 00:00:18.589 --> 00:00:22.699 BB brands are looking for alternatives to their inperson events that are being canceled, 7 00:00:23.019 --> 00:00:26.980 and our business is growing as a result. Please don't miss hear me on 8 00:00:27.059 --> 00:00:31.179 this, because I'm not saying this to Brag. It is heartbreaking the economic 9 00:00:31.219 --> 00:00:34.979 impact this is having on so many businesses. But being in the business of 10 00:00:35.060 --> 00:00:39.609 podcasting, the demand for what we do has increased and because of that we're 11 00:00:39.609 --> 00:00:43.890 looking to hire really talented people to help us serve that demand. So if 12 00:00:43.929 --> 00:00:46.729 you like what we're all about it sweet fish and you're looking for a great 13 00:00:46.729 --> 00:00:50.079 career opportunity, hit us up. There's a link in the show notes where 14 00:00:50.119 --> 00:00:55.560 you can apply today. I'm really looking forward to meeting you. Welcome back 15 00:00:55.600 --> 00:00:59.119 to be tob growth. I'm looking lyles with sweet fish media. I'm joined 16 00:00:59.200 --> 00:01:03.320 today by Hamil Shaw. He's the VP of business development at Smart Hamill. 17 00:01:03.399 --> 00:01:07.310 How's it going today, sir, going good. Exceit for the fact that, 18 00:01:07.909 --> 00:01:11.590 you know, the board has turned upside down or the last four weeks. 19 00:01:11.069 --> 00:01:15.030 But about that, everything good, man. The last few weeks have 20 00:01:15.230 --> 00:01:18.700 definitely been crazy. You know, I woke up, I'm in Colorado here 21 00:01:18.780 --> 00:01:22.579 in the states, and and we woke up to the mandatory stayathome order in 22 00:01:22.739 --> 00:01:27.140 our state, which is been as escalating across different states here in the US 23 00:01:27.420 --> 00:01:32.099 over the last week or so. But you know, thankfully we're still able 24 00:01:32.180 --> 00:01:36.890 to share great content with folks in the podcasting format. So wherever we are 25 00:01:37.129 --> 00:01:41.769 quarantine both recording and listening. Just thankful for that. Today in on that 26 00:01:41.849 --> 00:01:45.609 note, we're going to be talking about current data privacy regulations. As it 27 00:01:45.689 --> 00:01:51.159 becomes more and more important for marketers to connect with their prospects and their customers 28 00:01:51.439 --> 00:01:55.959 on digital channels that they can still engage with despite what's going on in the 29 00:01:56.000 --> 00:02:00.829 world, they still need to think about the privacy regulations that are impacting how 30 00:02:00.950 --> 00:02:05.469 they use that data how they communicate with those customers. We're going to be 31 00:02:05.549 --> 00:02:08.509 unpacking some things that that marketers need to be thinking about today. To give 32 00:02:08.550 --> 00:02:13.310 a little bit of context on why you're the guy talking about these things and 33 00:02:13.389 --> 00:02:15.860 what marketer should be thinking about, give us a little contact, little background 34 00:02:15.900 --> 00:02:19.139 on yourself, Hey Moll and, what you in the smart team are up 35 00:02:19.180 --> 00:02:23.460 to these days. Sure toolutely so. First of all, about me. 36 00:02:23.659 --> 00:02:27.939 So I've been selling data solutions for the last go to seventeen years of my 37 00:02:28.060 --> 00:02:32.650 career and different type of data solutions, pend data solutions and wars data solutions, 38 00:02:34.009 --> 00:02:37.210 and then all the last seven years, you know, selling a lot 39 00:02:37.289 --> 00:02:45.000 of marketing data solutions, Legion solutions and yeah, two three years back after 40 00:02:45.080 --> 00:02:49.159 there is there was a lot of noise around data privacy, right, because 41 00:02:49.159 --> 00:02:53.280 when we're talking about marketing data, we're talking about personal data, people data, 42 00:02:53.759 --> 00:02:57.960 you know, Pi Information, email, attresses, phone numbers, etc. 43 00:02:58.830 --> 00:03:06.030 And there are of course a lot of privacy concerns and I think since 44 00:03:06.229 --> 00:03:09.229 two thousand and eighteen that is allow in place. GDP are and there are 45 00:03:09.270 --> 00:03:14.340 many other similar type of laws and in different types of the world. So 46 00:03:14.659 --> 00:03:20.500 people are getting concerned, but smart as a company has always been a responsible 47 00:03:20.539 --> 00:03:23.539 data partner, right. So we are fifteen years in the business, data 48 00:03:23.580 --> 00:03:28.770 business and then even before all those different previously laws came in played, especially 49 00:03:28.889 --> 00:03:34.569 GDP are, we were actually delivering that type of data other so I can 50 00:03:34.610 --> 00:03:39.370 give examples of you know, one of our clients that we find a as 51 00:03:39.409 --> 00:03:44.400 earliest two thousand and eleven right, and they are actually headquartered in Germany. 52 00:03:44.840 --> 00:03:47.439 I don't want wish to take their name, but they were always asking for 53 00:03:50.199 --> 00:03:54.039 get up the GDP are compliant type of double Lop Did in double consented data. 54 00:03:54.240 --> 00:03:58.110 So we were delivering that data rights in two thousand and eleven. So 55 00:03:58.710 --> 00:04:02.069 when all these laws actually kicked in, it was actually blessing in disguise for 56 00:04:02.150 --> 00:04:05.509 us because we were more prepared as a company then, you know, many 57 00:04:05.550 --> 00:04:10.979 other, I would say, you know, venders in this space, and 58 00:04:11.180 --> 00:04:15.180 so it's kind of blessing it disguise and thankfully for tunately, business is only 59 00:04:15.259 --> 00:04:20.180 growing awesome. Thank you for that context among and it does make sense. 60 00:04:20.420 --> 00:04:24.850 You know that you guys were a little bit ahead of things there, and 61 00:04:24.889 --> 00:04:29.209 so I think that's even more context for folks on why you want to share 62 00:04:29.209 --> 00:04:31.050 about this today. The first thing I know you wanted to talk about. 63 00:04:31.089 --> 00:04:33.769 You know, you talked about GDP are. It was, you know, 64 00:04:34.290 --> 00:04:39.639 everything that you could do to avoid any linkedin post there for a while last 65 00:04:39.639 --> 00:04:44.120 year on GDP are. One of the things, specifically as it relates to 66 00:04:44.199 --> 00:04:46.800 GDP are, I know you wanted to unpack a little bit, is this 67 00:04:46.959 --> 00:04:51.560 term legitimate interest and what that really means and in the importance of it. 68 00:04:51.720 --> 00:04:56.470 Can you unpack that term a little bit for folks that maybe have heard it 69 00:04:56.870 --> 00:05:02.069 not quite completely sure what that means for their data privacy approach in their marketing 70 00:05:02.110 --> 00:05:10.139 operations? Absolutely so, while everybody is concerned about, you know, confronted 71 00:05:10.259 --> 00:05:14.339 data, double up in data, you know, which are of course requirements 72 00:05:14.379 --> 00:05:17.300 and the GDP are. But as far as B to be market heres are 73 00:05:17.339 --> 00:05:21.610 concerned, that has been some flexibility, right. So when the law law 74 00:05:21.689 --> 00:05:26.490 came in place, there was a lot of confusion whether whether it applies in 75 00:05:26.490 --> 00:05:30.370 the world of pc or p Tov and this podcast predominantly for the BTP audience. 76 00:05:30.449 --> 00:05:33.769 Right. So for B to be, that has been some flexibility, 77 00:05:33.850 --> 00:05:40.439 especially in the form of legitimate interest as a provision and a GDPR. And 78 00:05:40.639 --> 00:05:44.720 the law is constantly changing and we are continuously tracking the law. So what 79 00:05:44.879 --> 00:05:48.600 Legiment, legitimate interest does is it kind of gives flexibility to be to be 80 00:05:48.759 --> 00:05:53.949 market. Here's that. Hey, you know, as long as you know 81 00:05:54.189 --> 00:05:57.990 you're reaching out to your sweet spot, right. So every company that sells 82 00:05:58.029 --> 00:06:01.069 to another business, they have some sort of a sweet spot in the sense 83 00:06:01.110 --> 00:06:04.459 that, hey, you know, I only sell to this type of industry 84 00:06:04.500 --> 00:06:10.579 verticals, within the industry verticals, I only sell to companies or so and 85 00:06:10.699 --> 00:06:15.779 so size, whether it's employees, Eze or revenue for that matter. And 86 00:06:15.939 --> 00:06:20.329 then within those companies people are also selling into define audiences. Right. So 87 00:06:21.209 --> 00:06:25.569 if I'm selling some kind of a marketing software, maybe I'm only interested in 88 00:06:26.170 --> 00:06:29.610 kind of reaching out to people in the marketing division or right or department. 89 00:06:30.449 --> 00:06:33.800 So as long as I am selling to my sweet spot, as I mentioned, 90 00:06:33.920 --> 00:06:38.639 in terms of companies or accounts, and then within those accounts, as 91 00:06:38.759 --> 00:06:47.069 long as I'm only selling to defined departments, define job titles, defined personas, 92 00:06:47.629 --> 00:06:51.509 I can leverage the provision of legitimate interest and kind of market to that 93 00:06:51.589 --> 00:06:56.589 audience. Right. So basically what it says is you technically really don't need 94 00:06:56.709 --> 00:07:01.579 double out. You might still need to do some type of a notification exercise 95 00:07:01.699 --> 00:07:04.540 into that audience, and not does that for a lot of our clients. 96 00:07:05.100 --> 00:07:09.779 They're you know, based on our clients required, when we process the data 97 00:07:09.819 --> 00:07:14.420 right, again leveraging Legati an interest of the provision, and then we notify 98 00:07:14.540 --> 00:07:18.730 those prospects that you know your data has been process for one of our clients. 99 00:07:18.810 --> 00:07:21.930 Of course we also disclose the name of the client. Are you okay 100 00:07:21.970 --> 00:07:26.569 to receive an email phone communication from the client? You know, yes and 101 00:07:26.689 --> 00:07:30.399 no. So there's a notification exercise and after we have completed the notification exercise, 102 00:07:30.480 --> 00:07:33.800 which actually is a one time notification and two follow ups, so it's 103 00:07:33.839 --> 00:07:39.519 basically set touch points into that audience, then we collect the responsive and and 104 00:07:39.639 --> 00:07:45.269 share the data which have opted in and the data which has chosen not to 105 00:07:45.430 --> 00:07:48.790 opt out to our plans and then they can leverage leged to in interests or 106 00:07:49.149 --> 00:07:55.149 there's a provision than market to get out those particular folks. Yeah, that 107 00:07:55.389 --> 00:07:58.029 that makes a lot of sense and I think that's going to be encouraging for 108 00:07:58.110 --> 00:08:01.939 a lot of marketers who maybe kind of heard this term or they haven't or, 109 00:08:01.060 --> 00:08:03.860 like you said, maybe our concerned. Hey, we always need to 110 00:08:03.939 --> 00:08:09.459 go double opt in and haven't been thinking about this provision for legitimate interest, 111 00:08:09.500 --> 00:08:16.290 which you describe very well. If you are understandably, marketing to a segment 112 00:08:16.529 --> 00:08:22.810 of the market that typically buys your product and the functional roles that typically are 113 00:08:22.930 --> 00:08:26.730 engaged or involved in decisions on your product or service. Then you're a little 114 00:08:26.730 --> 00:08:30.560 bit safer there. Talk a little bit at Heymore about double upt in data 115 00:08:30.680 --> 00:08:33.480 for the Dak region in Europe, because you guys do a lot of business 116 00:08:33.600 --> 00:08:39.039 with European companies or customers that sell into that region. Let's talk a little 117 00:08:39.039 --> 00:08:45.309 bit specifically there, because you guys have been looking at different provisions, different 118 00:08:45.350 --> 00:08:50.149 legislation in different regions in this one is something that folks should be aware of 119 00:08:50.350 --> 00:08:56.340 and thinking about as well. Sure. So, double opt in is is 120 00:08:56.419 --> 00:09:01.460 actually mandated under GDP are predominantly for the that region and I would say even 121 00:09:01.460 --> 00:09:07.019 before GDP are actually kicked in the dark region. visit the Germany, Switzerland 122 00:09:07.019 --> 00:09:11.090 and Austria, they were always asking for double often right. So the example 123 00:09:11.169 --> 00:09:13.809 that I gave you earlier on that. You know we have this client which 124 00:09:13.889 --> 00:09:18.610 is German headquarters. We've been doing business since two thousand and eleven. They 125 00:09:18.649 --> 00:09:22.769 were always asking for double afting because it's a German headquartered company. And not 126 00:09:22.850 --> 00:09:26.240 only that particular lun but we have many other, you know, clients who 127 00:09:26.240 --> 00:09:30.639 are headquartered in either Germany, Austria Switzerland, and they were always very, 128 00:09:30.639 --> 00:09:33.000 very strangent. You know, even before GDP are, they were always asking 129 00:09:33.080 --> 00:09:39.750 for double opted in data. So our advice you are customers is, you 130 00:09:39.870 --> 00:09:45.789 know, post of course, implementation of GDP are or the low coming into 131 00:09:45.870 --> 00:09:48.950 force, we would still recommend that for the dark region, which is again 132 00:09:48.950 --> 00:09:54.940 in Germany, Switzerland and Austria as country, these people recommend that you continue 133 00:09:56.019 --> 00:09:58.700 to do double opt in and smart, you know, provide double opting Daata 134 00:09:58.700 --> 00:10:01.419 as well. Right for all the other country outside of the deck region, 135 00:10:01.940 --> 00:10:07.129 you know, you would still have flexibility under the legitimate interest provision that you 136 00:10:07.289 --> 00:10:11.409 can not do it of an optic right, leverage of the flexibility provided under 137 00:10:11.970 --> 00:10:16.009 later to be interest and market to those countries. For that they would advise 138 00:10:16.090 --> 00:10:20.090 and recommend that you go to double optin drought, because that has always been 139 00:10:20.129 --> 00:10:26.919 the preference, even before, you know, gdprs formerly kept in hey, 140 00:10:26.960 --> 00:10:31.399 everybody logan with sweet fish here. You probably already know that. We think 141 00:10:31.519 --> 00:10:33.679 you should start a podcast if you haven't already. But what if you have 142 00:10:33.960 --> 00:10:39.830 and you're asking these kinds of questions? How much has our podcast impacted revenue 143 00:10:39.870 --> 00:10:43.549 this year? How's our sales team actually leveraging the PODCAST content? If you 144 00:10:43.669 --> 00:10:48.149 can't answer these questions, you're actually not alone. This is why cast it 145 00:10:48.269 --> 00:10:54.340 created the very first content marketing platform made specifically for BB podcasting. Now you 146 00:10:54.460 --> 00:11:01.259 can more easily search and share your audio content while getting greater visibility into the 147 00:11:01.379 --> 00:11:05.769 impact of your podcast. The marketing teams at drift terminus and here at sweet 148 00:11:05.769 --> 00:11:11.129 fish have started using casted to get more value out of our podcasts, and 149 00:11:11.289 --> 00:11:15.450 you probably can to. You can check out the product in action and casted. 150 00:11:15.769 --> 00:11:22.480 that US growth. That's see a St Ed dot US growth. All 151 00:11:22.519 --> 00:11:28.759 right, let's get back to the show. Yeah, that makes a lot 152 00:11:28.759 --> 00:11:31.759 of sense. Thank you so much for kind of bringing some clarity to this 153 00:11:31.870 --> 00:11:35.750 kind of foggy issue sometimes for marketers, especially if they're they're newer in their 154 00:11:35.830 --> 00:11:39.149 career, they're, you know, starting a new role at a company that 155 00:11:39.309 --> 00:11:43.909 now sells into these regions and they, you know, have never had to 156 00:11:43.230 --> 00:11:48.539 face this before. The experience you guys have in in working across different regions 157 00:11:48.580 --> 00:11:52.779 it's definitely valuable. What other advice is we kind of round out the conversation 158 00:11:52.899 --> 00:11:56.539 today, Hammill, would you give to marketers maybe your top, you know, 159 00:11:56.659 --> 00:12:01.299 one, two, three pieces of advice that you're giving to marketers consistently 160 00:12:01.809 --> 00:12:05.690 on a broad scale when it comes to data privacy? We've talked about legitimate 161 00:12:05.850 --> 00:12:09.730 interest when it comes to GDP. Are The encouragement there? We've talked about 162 00:12:09.730 --> 00:12:15.490 double opt in for the DAC region, Germany, Austria and Switzerland in Europe. 163 00:12:15.649 --> 00:12:18.919 What are some of the other things that you guys just find yourselves reminding, 164 00:12:18.080 --> 00:12:24.320 advising and encouraging customers on lately? Sure, ABSOLUTA, so fast fall. 165 00:12:24.799 --> 00:12:28.519 You know. I would like to you know again re emphasize that small 166 00:12:28.679 --> 00:12:31.710 is a very, very responsible data poper to the men from fifteen years in 167 00:12:31.750 --> 00:12:35.029 the data business and and growing. And then we have a lot of Marky 168 00:12:35.149 --> 00:12:39.230 brand name companies the get. Unfortunately, I could take a lot of names 169 00:12:39.269 --> 00:12:43.710 without their firmission on this, putting a PAS Cup cus, but these are 170 00:12:43.750 --> 00:12:48.139 sort of the largest software product companies out there in the world. Lot of 171 00:12:48.179 --> 00:12:52.820 them are headquartered in Silicon Valley, you know, a lot of them headquartered 172 00:12:52.860 --> 00:12:56.100 in London, different parts of the world. So we are a responsible data 173 00:12:56.139 --> 00:13:01.570 partner and we would absolutely encourage each and every client, as well as maybe 174 00:13:01.889 --> 00:13:05.850 new clients and prospects. You know that we sign up in the future to 175 00:13:05.889 --> 00:13:11.330 Appide by the law, which is that is our responsible collectively right as vendors, 176 00:13:11.529 --> 00:13:16.799 as as clients, as prospect as part of this ecosystem. Its sensitive 177 00:13:16.840 --> 00:13:20.360 information, a private information. So you know that absolutely should not be abused. 178 00:13:22.000 --> 00:13:26.039 And however, you know they're mentioned. There are flexibilities under the law 179 00:13:26.200 --> 00:13:31.309 and then legitiment interest is one of them. And then the other thing, 180 00:13:31.389 --> 00:13:35.429 which is also available in GDP are in and I think some of the clients 181 00:13:35.470 --> 00:13:39.190 of prospects are not a been aware, is technically calling is allowed right. 182 00:13:39.350 --> 00:13:45.539 So if you have a poond number of save one of your prospect and even 183 00:13:45.580 --> 00:13:48.659 an email address of one of your prospect you know. If you don't, 184 00:13:48.740 --> 00:13:50.700 if you have not gone through a legitiment interest or some kind of a constant 185 00:13:50.740 --> 00:13:54.580 exercise, you're not allowed to email. However, if you have a phone 186 00:13:54.620 --> 00:13:58.850 number, you can still call the person. So we see a lot of 187 00:13:58.970 --> 00:14:03.009 our clients yellow leveraging. A lot of them are not aware, but the 188 00:14:03.090 --> 00:14:07.850 guys who are aware about this provision would pick up the phone right and and 189 00:14:07.129 --> 00:14:13.200 call the prospects and if they get a connect right, they would not start 190 00:14:13.559 --> 00:14:18.320 by straight away introducing their company or the product of a solution that they sell. 191 00:14:18.960 --> 00:14:20.799 You know, they would just ask a very simple question to begin with. 192 00:14:22.279 --> 00:14:24.830 You know, do I have permission to speak with you? Right, 193 00:14:24.309 --> 00:14:28.789 and and then, if the prospect is continuing the conversation in the sense you 194 00:14:28.909 --> 00:14:31.590 know, who are you? Which Company are calling from? You know, 195 00:14:31.669 --> 00:14:33.629 they would say that, hey, you know, you know, I'm calling 196 00:14:33.669 --> 00:14:37.620 from SA XYZ companied. I got your data from a third body, data 197 00:14:37.740 --> 00:14:41.700 partner, smart. So do I have permission? So in a sense what 198 00:14:41.779 --> 00:14:46.100 they're doing is, given that calling is allowed, even before they're pitching their 199 00:14:46.139 --> 00:14:48.620 company or the solution, they are actually seeking a concept. So this is 200 00:14:48.700 --> 00:14:54.330 one of the ways some of our clients are doing it. Some of the 201 00:14:54.409 --> 00:14:58.169 clients are also, you know, even though emailing is not allowed to be 202 00:14:58.330 --> 00:15:03.610 in the sense mass emailing, they would still do one to one emailing right, 203 00:15:03.409 --> 00:15:05.929 where they would reach out to a prospect one to one. So this 204 00:15:07.129 --> 00:15:11.759 is custom emails, not mass emails, and they're a very, very custom 205 00:15:11.919 --> 00:15:16.960 content and messaging that you know, I got your data from, you know, 206 00:15:16.159 --> 00:15:20.559 a third party processor, again smart, and I do know that. 207 00:15:20.720 --> 00:15:22.590 You know, we don't have consent. However, you know, we have 208 00:15:22.669 --> 00:15:26.669 a lot of interesting solutions for you, right, because you are the right 209 00:15:26.789 --> 00:15:31.830 audience. So would you be kind enough to give up the concert? So 210 00:15:31.190 --> 00:15:35.899 they're up. People are using, I think, some level of creativity. 211 00:15:35.500 --> 00:15:39.580 I'm not saying that this is across the board. So what I would also 212 00:15:39.620 --> 00:15:43.259 like to share your is some of the very large customers that we have are, 213 00:15:43.340 --> 00:15:46.740 of course, very, very conservative, right, because there are some 214 00:15:46.860 --> 00:15:52.090 very defined fines under GDP are right, so they want to stake a conservative 215 00:15:52.129 --> 00:15:56.809 approach and most of them were, you know, just to a double opt 216 00:15:56.889 --> 00:16:00.289 in right for most of their data requirements, just to be on the safer 217 00:16:00.370 --> 00:16:03.570 side. However, a lot of our mitier customers, a lot of our 218 00:16:03.690 --> 00:16:07.200 start up customers, you know, who might not have a lot of resources 219 00:16:07.519 --> 00:16:11.519 and money to go ahead and do a double opt in for every data point 220 00:16:11.679 --> 00:16:15.919 every contract, you know, would use, of course, some of those 221 00:16:15.279 --> 00:16:19.269 creative mechanisms in in terms of connecting stuff. For that you're not abusing, 222 00:16:19.470 --> 00:16:22.629 but, you know, doing a very light connect and still seeking a permission 223 00:16:23.110 --> 00:16:29.029 and a consent and if they get an affirmative response from the prospect then continuing 224 00:16:29.110 --> 00:16:32.980 the conversation, introducing themselves introducing their company, you know, and all the 225 00:16:33.059 --> 00:16:37.980 great things that you know they can do for the prospect. So yeah, 226 00:16:37.019 --> 00:16:41.460 so these are some of the creative ways in in our clients are kind of 227 00:16:41.500 --> 00:16:45.220 dealing with the GIDP are. Yeah, I think that's great contact for a 228 00:16:45.259 --> 00:16:48.690 lot of listeners. You know, we talked about four ways to really be 229 00:16:48.809 --> 00:16:53.690 able to still do our job as marketers and and comply with the data privacy 230 00:16:53.809 --> 00:16:59.970 regulations, looking at what is legitimate under legitimate interest. Not to be too 231 00:17:00.009 --> 00:17:03.639 Meta, they're thinking hard about double opt in, especially in in the Dak 232 00:17:03.720 --> 00:17:07.799 region, but then also realizing that phone calling is treated differently than emailing, 233 00:17:07.839 --> 00:17:12.039 as well as one to one emails, if you tailor your approach, can 234 00:17:12.079 --> 00:17:18.589 be a little bit different than than mass blast emails as they're consider so kind 235 00:17:18.630 --> 00:17:21.910 of for things to round out the conversation for folks to think about him. 236 00:17:21.950 --> 00:17:26.230 If anybody has enjoyed this conversation wants to take some next steps, has some 237 00:17:26.309 --> 00:17:33.460 data privacy or regulation questions, based on your and your team's expertise, what's 238 00:17:33.500 --> 00:17:36.819 the best way for them to reach out to you guys or just stay connected 239 00:17:36.900 --> 00:17:40.299 with some of the content that you're sharing? Yeah, the best way to 240 00:17:40.380 --> 00:17:44.529 reach out is, you know, drop as an email to our marketing team 241 00:17:44.650 --> 00:17:48.289 visitor website, www dot sportingcom. That a lot of there's a lot of 242 00:17:48.410 --> 00:17:53.490 content, lot of resources on the website, again around GDP are and you 243 00:17:53.609 --> 00:17:57.369 know, some of the other perspects of Your Legion and data. You can 244 00:17:57.410 --> 00:18:04.079 also drop as an email or friend of a in quity on the website if 245 00:18:04.119 --> 00:18:08.039 you want to have a detailed demonstration of our solution. I we also have 246 00:18:08.160 --> 00:18:15.069 actual her twenty slide presentation just on GDP are or so and I just touched 247 00:18:15.109 --> 00:18:17.710 up on, you know, a few of the most important things in the 248 00:18:17.869 --> 00:18:21.869 today's discussion. But if you want to go over give us some of the 249 00:18:22.150 --> 00:18:25.670 ontent in detail, if he as a company, especially myself, will be 250 00:18:25.750 --> 00:18:29.420 more than willing to, you know, spend thirty minute, forty five minutes 251 00:18:29.500 --> 00:18:33.180 one to one yet out going through the details of that particular presentation, in 252 00:18:33.619 --> 00:18:38.140 helping all of you understand it is two nuances and in detailing it in in 253 00:18:38.180 --> 00:18:41.930 terms of, you know, how do you comply with legitimate interist etc. 254 00:18:41.650 --> 00:18:45.769 A lot of that content is available in that presentation. So if you can 255 00:18:45.809 --> 00:18:48.369 give up a shout out of this podcast, you know, send a note 256 00:18:48.410 --> 00:18:52.609 to our marketing team or you go to our websites and of the request for 257 00:18:52.690 --> 00:18:56.640 a demo, will be more than happy to you know, talk to you 258 00:18:56.799 --> 00:19:02.160 one to one and kind of share some some more interesting information. Awesome, 259 00:19:02.400 --> 00:19:03.720 Hey, well, thank you so much for that, for that offer, 260 00:19:03.839 --> 00:19:07.160 for the content that you shared today and for the time in being a guest 261 00:19:07.279 --> 00:19:11.230 on the show. I really appreciate it. So thank you so about for 262 00:19:11.430 --> 00:19:17.950 having me and look forward to many search informative podcasts in the future. I 263 00:19:18.150 --> 00:19:22.509 hate it when podcasts incessantly ask their listeners for reviews, but I get why 264 00:19:22.509 --> 00:19:26.059 they do it, because reviews are enormously helpful when you're trying to grow a 265 00:19:26.140 --> 00:19:29.579 podcast audience. So here's what we decided to do. If you leave a 266 00:19:29.579 --> 00:19:33.980 review for bb growth and apple podcasts and email me a screenshot of the review 267 00:19:33.140 --> 00:19:37.019 to James at Street Fish Mediacom, I'll send you a signed copy of my 268 00:19:37.099 --> 00:19:41.009 new book, content based networking, how to instantly connect with anyone you want 269 00:19:41.009 --> 00:19:45.089 to know. We get a review, you get a free book. We 270 00:19:45.250 --> 00:19:45.650 both win.