Transcript
WEBVTT
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Welcome back to be to be growth. I'm Logan lyles with sweet fish media.
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I'm joined today by Daniel Ramsay.
He's the cofounder and CEO over at
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my out desk. Daniel, welcome
to the show. How's it going today?
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It's come great, Logan, thanks
for having me. Yeah, absolutely.
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A lot of folks are dealing with
going remote for the first time in
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the last few weeks, a few
months. Here you guys have specialized in
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it from the very beginning and we're
going to be talking about how you can
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go remote but keep your sanity and
still deliver great results for not only your
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customers but your employees and the environment
that they're working in. Can you tell
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me? I think it's fairly obvious
why this is a topic that's important to
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a lot of folks right now,
but your particular passion on this subject,
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where did that come from? Give
us a little context as we dive in
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today. Sure, man. So
I've been married for almost a decade and
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I was in on my honeymoon in
Guatemala, like in a Francis Ford Coppola
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resort in the rainforest and like looking
over this beautiful spot, I found myself
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working at two in the morning on
my honeymoon. So I'm in the bar
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area, monkeys in the background,
the bartender serving me. I'm the only
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person there and we've been there a
couple of days. So he takes my
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cell phone and he snaps a picture
of it and I'm thinking I really don't
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like this guy, and he starts
making fun of me in Spanish, like
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stupid White Guy, beautiful bride back
in the room. He's up here working.
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He's a slave to money, you
know. And I speak a little
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bit of Spanish, right and so, and it just hit me. I
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knew I needed to change how I
was basically building my empire, my business.
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I need to get different kind of
view points of how to build and
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structure a team and literally that was
the turning point for me and why we
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started and founded my outdusk. Man, when you said hit, I thought
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you were going to say I walked
over and hit him. Okay, so
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glad that was actually some redemption,
not more conflict to that. Yeah,
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no, no, no, look
inside I knew I wanted to stay married,
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I wanted a one day have a
family, and the whole point of
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owning a business, any business,
is that it frees you. It gives
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you more time. The only thing
that you can't buy more of is time.
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It's impossible. Right and here what
I'd like to do is help as
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many entrepreneurs as possible understand how to
get great remote talent, how to actually
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go remote and and really kind of
love the space that they're in business wise,
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and it's in right now during this
health crisis. That is a challenge.
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So I'm excited to be here and
share with you guys. Yeah,
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absolutely. And so let's talk about
from the CEOS perspective. You know,
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we kind of have a cross section
of folks that typically listen to the show,
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from sales leaders to marketing leaders to
founders and CEOS. Specifically for those
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founders and CEOS that are finding themselves
leading a remote team, trying to have
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recruit remotely, those sorts of things, the mindset and the attitude from the
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CEO's perspective speak to that a little
bit. Some of the things that you're
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encouraging folks sitting in those seats,
you know, right now offline. Yeah,
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no, I love it. Logan. One of the most important things
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is a CEO. We have to
remember it's our civic duty to stay productive
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and also help your team's be productive. A lot of people are struggling with
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kids in the room, you know, not doing their normal workout routines.
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So you have to have a lot
of grace with your employees and maybe your
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vendors and customers and everybody that you
serve. But at the same time it's
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your job just to keep everybody productive
and that means increasing the frequency of facetoface
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video calls right making sure that you're
tracking the most important things when you're in
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and office. It's very easy to
just walk over to Bobby's office, open
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the door and say how's your day? Show me what you're up to.
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Well at home, you have to
structure those conversations. We were just we
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have our large sales team. We
were just on that sales call yesterday where
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we're going over last month's results and
I had on salesperson who's WHO's newer to
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our organization tell me that he's been
tracking calls and I said okay, that's
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great. How many calls did you
make last month? And he and how
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many is that on average on a
daily basis? What's a big day of
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small day? All that. We
go through that and I said I'm curious
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who told you to track calls,
because our metric for elite indicator to grow
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our revenue is the number of conversations
and consultations that we drive in our business.
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So that's our lead measure. And
I had a guy a tracking calls
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because you know, you could call
somebody and they could not answer or it
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could go to voice mail or their
voice mail could be full. But if
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you're tracking conversations, then that's our
lead measure. So in our world,
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and I'm encouraging everybody's listening, is
get really clear about what productivity means for
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your business and make sure everybody is
basically on the same page measuring the most
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important things because again, if we're
ever going to recover from this time frame,
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if we're ever going to help America
get back to where we were just
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two months ago, it's the CEOS
job to keep their people productive. Yeah,
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absolutely, as as this saying goes
right, measure what matters is,
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as the book says, right and
making sure that you and your team understands,
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rather what is being measured and what
matters, so that they don't go
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down this rabbit hole. And again
I've heard our audio engineers who are adding
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lots of podcasts right now. They're
like, and I'm sick of hearing the
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word overcommunicate. We had a little
slack conversation about but it's important right now,
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especially for remote and we know we're
a five year old business. We've
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been remote from the get we have
know that that water cooler conversation that passing
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by, Hey, what are you
working on? It just doesn't happen and
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so you have to be more intent
about it. So that's kind of looking
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internally as you look externally, and
you're trying right now. There are a
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lot of CEOS who are trying to
contain costs, while in times like this
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it's more important to make sure that
you are retaining your best fit customers,
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that you are looking for opportunities to
expand those relationships, because that's going to
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be much easier than I mean,
even in good times that's always much easier.
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Right we forget about the fact that
retention and upsals just so much higher
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percentage close and less costly than new
logo acquisition. But right now, as
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you working with folks who are trying
to balance reducing operating cost but still delivering
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a good customer experience, what are
some of the ways that you see folks
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doing it well, or maybe some
areas that they're misstepping that people should be
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avoiding right now? Well, I
I love this question because it ties into
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our first as a CEO, we
have to remember that we're still trying to
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add value to our community, right. That's our job as we exchange value
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for cash, and that's just never
going to change, regardless of what the
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market looks like or whether in or
upswing or down swing. So as a
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CEO you have to really focus on
what value am I adding to my audience,
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my clients, my customers, my
employees, my venders? In Our
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world we call it the MoD family, the my oudest family. So one
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of our core values is we just
add value. We that's what we do,
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if and we're hyper focused on that. So in this space, you
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know, normally we're talking about cutting
the fat, right, but unfortunately this
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health crisis, you know we're cutting
fat, we're cutting muscle and you just
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can't cut bone, right. So
my advice to your audience or to anybody
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that's listening to this is, you
know, figure out who your bone is,
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the people on your team, the
systems in your in your business that
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are the bone, the the stuff
that has to remain for you to walk.
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You wouldn't say I need to lose
fifty pounds, I'm going to chop
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my left leg off. I love, I love that analogy. That is
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just okay, stop, pause for
a second as you're looking at making deep
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cuts, you know, because we've
been in times. Thankfully for us right
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now we're kind of seeing both sides
of it. We're seeing some customers that
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are pausing, you know, because
they're being hit by the first wave or
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the second ripple of everything going on. But we're also in the business of
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digital communication where people are doubling down
there and shifting events rategy. But there
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have been other times where things were
a little lane and we've heard this advice
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that I think is sound. Cut
once, cut deep, as opposed to
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everybody being scared like, Oh,
we cut this and we and we stopped
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here and there was this you know, many layoff over here making those cuts,
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you know, once in deep.
But you make a good point.
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You can't cut so deep that you
just cut your leg off and then you
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can't walk anymore. Right. Yeah, so I like that analogy well,
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and we use that analogy to really
determine what systems and processes really matter for
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our business. Our customers demand them
and we can't, we couldn't, eliminate
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them, right, and so we
use that analogy bone. That's what keeps
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US walking. Muscle. It's important, but if we have to, we
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cut. We cut half of our
muscle in our business and then fat.
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We just all knew that we had
to get rid of a bunch of things
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and I think the challenge that we
have as CEOS is that I'm still hard
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charging, right, so I'm still
going to ask my team to perform really
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well. Last month we we generated
seventy percent of our total normal amount of
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leads as a business. Right.
So we know that people are still looking
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for virtual assistance and wanting to hire
and they still need to operate a business
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and we're part of that go forward
kind of mentality where we help businesses scale
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and grow by providing really affordable,
high quality talent. Right. So we're
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still going. As a CEO,
I'm still going to expect my people to
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perform, but I might ask them
to change the luggage. And I'll give
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you another story because I'm I like
the story. My wife and I used
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to fight about traveling because she'd want
to bring everything. She's an overpacker and
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I'm an underpacker. I'm like,
I'll just buy it if I need it,
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you know, and she's like I
need all my stuff, you know.
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So we would travel and and I'm
I got tired of lifting these bags
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and care, you know, walking
up the second or third story of some
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you know, beautiful place that we're
in right. So I just threw out
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all of the old luggage and the
brand new luggage that is smaller and I
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can carry without like throwing my back
out right. So that's what we have
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to do, is CEOS. We
have to realize we're asking our people to
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do more with less. We probably
can't ask them to do the same systems
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and processes before the crisis. So
you have to get new luggage. Like
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you still need to provide that service, but maybe not the same way you
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did in the past and now.
By the way, my wife and I,
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when we travel, we fill up
the bags and nobody's upset like that.
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Man Some really great stories. I'm
a sucker for stories. The other
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thing I really like are our hacks
and very specific things that folks can implement
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tomorrow. And so as we round
out the conversation, Daniel, let's talk
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about some of those things that you
guys are doing internally and some of the
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things that you're recommending to customers to
stay efficient, stay productive, find a
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different way to carry that luggage,
find some ways to change out that luggage
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twitter some of the areas, whether
that's ops, sales, marketing, different
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functions that you guys work in and
serve. Talk to us about some of
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those ways, creative solutions to the
age old fight over the luggage. Yeah,
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and I love it. You're absolutely
right. A lot of our clients
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are discovering that they're busier than ever
that although they their revenue may be affected,
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they still have to do a lot
more. I'm I've I was talking
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to a client yesterday and she's like, I'm working twice as hard as I
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ever have and we've maintained our revenue. We've had a slight drop, but
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I'm working twice as hard right.
So in that world we're helping people.
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You know, in the digital marketing
world, you know just what I call
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another position that I that I love
is a traffic cop, you know,
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like just scheduling things, phones,
like making sure everybody's taking care of.
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Last summer our HVAC broke and I
called four places. One place got back
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to me, but it took them
two days. So you imagine, like
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this is a customer experience around around
the country. So we help people,
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you know, answer the phones,
serve their customers and really do a great
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job of kind of interacting with the
public. And then the other is just
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the administrative side. There's still projects
that have to go there're still things that
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need to happen. So we're seeing
people raising their hand and saying I've transitioned
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my office. Were transitioning our message. You know, we need to update
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our value proposition. If you are
a house cleaner, now you're a certified
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covid nineteen house cleaner. Right,
right. So everybody's changing their value proposition.
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You guys. You guys obviously are
probably helping a lot of them in
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the in the digital market do that. And now they're saying, well,
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how do we do more with less? And virtual assistants are natural progression in
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that conversation. Yeah, absolutely,
I've been finding myself just trying to as
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I've had, you know, different
conversations in in my role here at sweet
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fish in addition to being a podcast
host, heading up sales and also heading
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up a lot of account management and
a lot more conversations with current customers,
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just checking in on them and also
dealing with how they want to shift.
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Some people, you know, pulling
back, some people doubling down on other
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content, and so that, hey, we're kind of we're holding our own,
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but there's a lot more and a
lot different work happening. We're kind
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of feeling that and I've just been
finding where are the things that I can
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delegate. Thankfully, we've got,
you know, a great team here.
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I've got a great operations assistant that
I call on all the time. Shout
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out to Ashley, she's listening to
this. where I just find, Hey,
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this is something that I that I
could offload, and I think just
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having that mindset to make sure that
we we're being as efficient as possible.
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The workload might shift, there might
be different things happening, you know,
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in different places than they normally would
have been, but there's different work being
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done, so you got to get
creative about who's doing it, how it's
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happening. The challenge then becomes documenting
it and making sure that it's repeatable,
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which one of our hacks has been
use bombomb use loom to record a video
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rather than trying to type everything up
and then use that within your project management
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software. Other things that you use
a document processes and stuff like that.
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What are some of the other tips
and tricks you've got, Daniel? Well,
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I want to give away something to
your audience. We put together a
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guide. It's the go remote guides. So it's everything that you need to
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think about when you're taking a team
transitioning him to what we call a blended
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model, where you have Ashley and
Logan and they're in charge of sales and
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driving revenue, but there's a lot
of non dollar productive stuff that needs to
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get done. It's important to the
business or the customer. It's like the
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bone that we talked about. You
can't get rid of it, you know,
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and most of those things, as
long as they're in a system or
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a process, can be delegated down
to a virtual assistant, typically for sixty
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seventy percent of the savings. So
we put together a guide. It's called
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our go remote guide and I'd love
to give it away. All you have
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to do to get it is text
M D so my out desk md two
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nine, nine six, and you'll
get a copy of that. will also
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walk you through if you come in
and have a consultation with us, we'll
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rock you through. Like what you
what can you give to a virtual assistant?
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What can't you give? You know, what kind of systems do you
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mentioned? You mentioned a test management
system. Well, you can't work remotely
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if you don't have one of those, right. So we'll help you kind
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of discover what systems do you have
in place right now? What do you
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need to upgrade? You know,
how can you get on the phone with
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them? WHAT'S VIDEO CONFERENCE? What's
the right training platform for people? So
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we go through an entire consultation and
we do that up front and typically we're
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spending an hour or two really kind
of putting a structure together so that you're
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successful. And we've helped over six
thousand people higher virtual assistants in thirteen years.
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So nobody's done more of this than
us and we do those consultations a
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hundred percent free. Awesome. I
love that, Daniel. So we'll make
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sure that we put that text information
in the show notes. If anybody didn't
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catch that, or just hit fifteen
second back a couple times if there are
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other people listening to this that want
to reach out to you directly or follow
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some of the other content that you
guys are sharing, either on your side
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or different social feeds, what's the
best way for them to stay connected with
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you guys in an ongoing pass yeah, at my out desk, everywhere,
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right. So we've got a great
podcast called scale, the PODCAST, which
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specifically focuses on how to scale your
business and grow revenue. We're on twitter,
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facebook, linkedin everywhere, but at
my outdoesk, which is Myout Dees
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K, and of course, come
to our website. We put out content
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every single day when this thing happened. I'll give you an example. The
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week that the cares act passed,
we were helping every single one of our
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clients figure out exactly how to get
that part of that two trillion dollars.
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So we put I think we put
almost hundred people through a webinar series with
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CPA's tax experts and a banking person
so that they could get, you know,
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they could get their part of that
and stay kind of, you know,
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a float and thrive during this time. And those are some of the
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things. By following US you'll get
access to not only that, but I
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love helping entrepreneurs thrive. I love
talking to people like yourself and saying,
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okay, what are you doing,
and then we bring that information out to
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our audience and we give it away. I love him and and you know,
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it kind of comes from what you
what you guys do as a business,
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helping people scale and just adding efficiency. I love that you guys did
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that when so many people are looking
for, you know, tax and financial
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information, and how do we wade
these way through these waters, bring it
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together and make it very efficient for
people to be able to get that content?
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And anybody who says they're putting out
content daily is just like minded with
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us. We're big believers that it's
not just a quality game when it comes
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to your content marketing, it's quantity
as well. Unfortunately, that's that's the
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card we've been dealt in today's environment. But it's also easier than ever to
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reach people across several channels. So
it depends on how you want to look
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at it. Challenge or opportunity right
for anybody listening to this? Just a
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couple of follow up resources. In
addition, we have an entire series here
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on BB growth hosted by John Bella's, are one of our great cohosts here
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on the show. It's a Hashtag
CEO series. So if you're subscribed to
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the show, just scroll through and
look for the CEO series. Otherwise you
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can check out John's link in the
show notes to check out all the episodes
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in that series. James and I
also did one. Interestingly, Daniel,
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you and I were just talking about
this offline, about how you can recreate
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an open office via zoom with your
team members certain times throughout the week and
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create some of those opportunities for water
cooler conversations. So that, in addition
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to the text, information for my
outdsk will be all on the show notes.
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So thank you, as always for
listening. Daniel. Really appreciate you
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being on the show today. Man, it was my pleasure. Logan.
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Thank you. I hate it when
podcasts incessantly ask their listeners for reviews,
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00:18:56.119 --> 00:18:59.759
but I get why they do it, because reviews are enormously helpful when you're
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00:18:59.759 --> 00:19:03.200
trying to grow podcast audience. So
here's what we decided to do. If
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00:19:03.279 --> 00:19:06.759
you leave a review for be to
be growth and apple podcasts and email me
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00:19:06.799 --> 00:19:11.150
a screenshot of the review to James
At sweetfish Mediacom, I'll send you a
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00:19:11.309 --> 00:19:15.309
signed copy of my new book.
Content based networking. How to instantly connect
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00:19:15.349 --> 00:19:18.309
with anyone you want to know.
We get a review, you get a
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00:19:18.390 --> 00:19:18.829
free book. We both win.