Transcript
WEBVTT
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Are you trying to establish your brand
as a thought leader? Start a PODCAST,
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invite industry experts to be guests on
your show and watch your brand become
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the prime resource for decision makers in
your industry. Learn more at sweetphish MEDIACOM.
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You're listening to be tob growth,
a daily podcast for B TOB leaders.
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We've interviewed names you've probably heard before, like Gary Vanner, truck and
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Simon Senek, but you've probably never
heard from the majority of our guests.
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That's because the bulk of our interviews
aren't with professional speakers and authors. Most
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of our guests are in the trenches
leading sales and marketing teams. They're implementing
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strategy, they're experimenting with tactics,
they're building the fastest growing BTB companies in
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the world. My name is James
Carberry. I'm the founder of sweet fish
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media, a podcast agency for BB
brands, and I'm also one of the
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cohosts of this show. When we're
not interviewing sales and marketing leaders, you'll
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hear stories from behind the scenes of
our own business. Will share the ups
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and downs of our journey as we
attempt to take over the world. Just
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getting well, maybe let's get into
the show. Hey, everybody, Bunny
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Logan with sweetish here. Before we
jump in today, I want to let
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you know about another podcast you might
enjoy, full of sales focused episodes.
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If you're a regular listener of BB
growth, you'll probably enjoy the modern sales
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podcast with listen with all check out
their episode. Value based selling done right.
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You can find modern sales podcast wherever
you do. You're listening. All
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right, let's get into the show. Welcome back to be tob growth.
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I'm Logan lyles with sweet fish media. Today is another episode in our five
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things series where we're talking to some
past guests and other marketing leaders about the
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five things they can't live without as
we create a never stopped learning resource here
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on BB growth. Today I'm joined
by Jake Brawley. He joined us back
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on episode one thousand and sixty four
talking about the sales enablement renaissance. So
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if you want to hear more from
Jake after we chat today, go back
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and check out episode one thousand and
sixty four. Today he is the VP
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of strategic alliances and partner sales at
high spot. Jake, welcome back to
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the show man. Thanks it's great
to be back here, happy to do
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it. Awesome. Well, thanks
for joining me on a Friday afternoon.
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We're going to be talking about five
things that you can't live without, some
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of them tied to work, some
of them just personal. I think we're
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going to have some fun with this. Let's kick it off with number one
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of your five things you can't live
without. What makes top of the list,
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man? So what I was thinking
about. Okay, I can't live
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without it. This is like life
or dust stuff, right, and it's
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well at. It's not necessarily what
I do in my day job. We're
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not saving lives. These things are
like life or death to get my job
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done, and I think they actually
are. So the first one I put
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on my list is my advisory services
with forester, serious decisions and Gartner,
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as well as Topo research, just
another big one, and for what I
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do here at high spot and really
any job that I'm in that's going to
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be revenue focused, I believe I
just have to have those to get pulsive
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market, to get best practices and
understand, you know, how a modern
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go to market looks, and they
have really good resources for both. Yeah,
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absolutely, and I heard a lot
of good things about the serious decision
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some wit from last year, other
than just the content they put out in
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that sort of stuff. Of the
events of those four, is there one
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that you really recommend for folks if
they're just starting to take advantage of some
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of the content that they put out
and stuff? Yeah, I'm I'm partial
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to the summit. Where there every
year and man it's been a great event
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for us. So I was was
so important to that I couldn't live with
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out it that we actually locked in
presence there because we want to be there
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for several years to come. It's
a good event. Awesome, man.
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All right. Well, number two
is another name that a lot of folks
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in sales and marketing world are very
familiar with. That's GTW. Tell us
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about why you can't live without get
these days, man. Yeah, you
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know, one of the challenges you
always have in marketing, product marketing and
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your revenue side of the business is
kind of keeping tabs on your competition.
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Wow, I really in terms of
what GTWO brings to the competitive conversation,
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you're getting credible perspective and direct comparison
against some of the vendors you compete with,
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and it's not coming from the vendor
and I think that's such an important
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source of information and super critical to
the compete portfolio. And G too,
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I think, does it better than
anybody. Yeah, absolutely, we are
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big fans of them. I think
they're taking off like a rocket ship for
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a very good reason. I mean
they're leaning into, you know, the
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psychology of why we buy. That's
helping buyers. But you know, as
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you point out, for us as
marketers looking at the competitive landscape, I
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mean they're just serving both sides of
the market really well. Right. Yeah,
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and even beyond that, you know, as as I look now and
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at the alliances that we want to
form, it's really useful for me to
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get educated on different ecosystems, different
vendors that play and those so there's a
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lot of value. We also leverage
ttwo for intent data, which helps our
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sales teams have a finger on the
pulse, and all of those offerings have
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been really valuable for us. So, yeah, you two's been a great
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partner. Yep, absolutely. I've
got to give a little plug into Brad
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Rosen, who the VP of revops
over there at GTO. He's actually a
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cohost on another one of our podcast
the BEB sales show. If you happen
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to be listening to this and you
love every time we kind of hit on
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the sales side of the fence here
on BB growth, make sure you're subscribed
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to that show, because it's all
sales, all the time on the BB
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sales show. This next one that
you had on your top five things,
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Jake, is something that we've heard
a few guests here on BB growth recommend
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to folks, especially those in product
marketing. Yeah, you know, my
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my DNA and lineage comes from product
marketing. I think true product marketing.
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There's nothing else like it in the
world because you're really miniature business owner.
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Your kind of get a play a
CEO and CEO, and so for me
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product marketing and kind of the thought
leadership around thinking about how to take products
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to market, it's just a great
source of information. So I you know,
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pragmatics always been on the radar for
me. They're they do a great
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job too. But Product Marketing Alliance, I first became introduced through their slack
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channel. It's very vibrant, very
rich conversation, lots of really good best
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practices, new ideas, and they
just introduced and I was so excited to
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see it an annual membership, and
so I snag that as soon as I
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could. I don't know if they
still have them because I think it was
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limited, but yeah, they have
some really good content and it's it's a
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great group. Yeah, man,
the Product Marketing Align and slack channel.
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I know we've had some other guests
recommend that, so will link to that
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in the show notes. And cold
to hear that they're kind of expanding their
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community and they're offering two folks.
All right, so we talked a lot
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about, you know, your role
as a marketing leader and things that you
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can't live without. These next two
are going to be more on the personal
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side. Maybe this next one,
you know, serves both. But what's
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number four on your list of five
things, Jake Oh man? So this
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one's a little bit addictive for me
in a dangerous way, but Amazon prime
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now service. When I am Jonesing
for anything, they have it to my
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doorstep in an hour or two and
I just think there's nothing really like that.
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So I definitely couldn't live without prime. Yeah, prime now. Yeah,
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absolutely. I've actually, you know, only done prime now a few
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times. I'm definitely addicted to just
prime in general. I kind of think
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whoever is manufacturing and distributing cardboard boxes
is really in the right game right now,
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especially as I looked around our house
around Christmas time. Just like man,
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that is the business to be in
right now. But who knows,
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maybe it's maybe it's super competitive whatever. After any the way that Amazon integrates
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that, that's probably their business somewhere. Yeah, yeah, you would think
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right, awesome. So number four
on your list is is Amazon prime now,
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if you don't know, you know
you can get stuff same day service,
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not just one or two day shipping
like your normal Amazon prime not available
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everywhere but, as with everything Amazon, you know, spreading like wildfire very,
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very quickly. And number five on
your list is one of those that
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you know. Prime now help feeds
your other addiction. Right. This is
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my big addiction and prime now only
AIDS and a bets that for me.
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But I got hooked on the Fizzy
Water and man, once you get hooked
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you cannot get off that stuff.
And it's the Lacroix Mango Flavor. And
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you guys can't see this on the
podcast, but when I opped on Logan
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saw me sipping it like I didn't
even plan this constant fixture. So when
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I run out, and I often
run out quickly, then I just prime
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now some more lacroix in and I
can take yeah, when I saw that
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on your list, I was like
maybe he's just trying to come up with
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something kind of unique or something.
Then you pull it out and I'm like
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no, he's going for product placement
here. He got, you know,
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he got a sponsor for this episode. Jake Man, this has been anything
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to Lak Roix for that, by
the way. Yeah, my life right
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now. Yeah, I mean,
people get so passionate about things, from
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their flavor of Lacroix Fizzy water to
their peloton. Has Come up twice already
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in this series. I've had to, you know, just mention like hey,
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we're not putting affiliate links out here. We're just trying to create this
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resource for folks to be able to
you know, we have a ton of
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great marketing leaders on the show that
have braced us with their presence, like
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you, Jake, and you know, as we think about the things that
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I like, Oh, I really
love this this product or this tip or
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this APP, you know, it
usually comes from our friends. So we're
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just trying to facilitate that here in
the baby growth community. So I appreciate
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you adding to it. Man.
You talked about some of the big analyst
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firms, get the product marketing alliance
doing some great things, and then wrapping
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it up with Amazon prime now and
your mango flavored and I'm would cry well,
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last of this one that you soon
then I'm going to enjoy another one
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right out. All right, man, it's off to the weekend. All
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right. Well, Jake, thanks
so much for joining us on the show
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again today. If anybody listening to
this would like to stay connected with you,
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it's the best way. Man,
just take jake a high spot.
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All right, Jake, have a
great day, man. Yeah, Logan
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could, as always, Fan Youtube. I hate it when podcasts incessantly ask
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their listeners for reviews, but I
get why they do it, because reviews
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are enormously helpful when you're trying to
grow a podcast audience. So here's what
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we decided to do. If you
leave a review for me to be growth
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in apple podcasts and email me a
screenshot of the review to James at Sweet
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Fish Mediacom, I'll send you a
signed copy of my new book content based
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networking. How to instantly connect with
anyone you want to know. We get
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a review, you get a free
book. We both win.