Transcript
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Welcome back to beb growth. I'm
Logan lyles with sweet fish media. Today
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is another episode in our five things
series. We've actually been a little bit
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of break in this series. I'm
excited to do another one. We've got
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to repeat guest, my good Buddy
Matt Davis. He's the director of brand
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marketing and communications at adaptive medical partners. He was actually a guest on the
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show back on episode eight hundred and
Ninety Nine, a great episode. Will
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Link to that in the show notes. But aside from all that, Matt,
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how doing it, Ay man?
I'm doing well. I'm well and
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you I'm doing fantastic. Man.
I love these conversations where we talk about
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five things that you can't live without. Work, life, all of it.
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What are the things that keep you
going? If they got taken away,
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more so than your left hand,
you wouldn't be able to get stuff
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done, you wouldn't feel whole again. Number one on your list is music.
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I imagine that's been kind of a
distressor for a lot of folks for
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the last couple of months. Tell
US why? I'm music make your list
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of the five things you can't live
without. Men, you know, it's
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just something for me that it's almost
like meditation. It just helps me relax.
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It actually helps me think. I
know some people can't think with music
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on, but for me it it
just helps me think. You know,
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whether I'm in the office, a
lot of times I'll just throw on some
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classical music that has no words,
you know, just some trimental or I
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may turn on some you know,
indie folk music. It just really depends
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and you know, kind of to
that, you know, I would say
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to music. I use apple music. So we have a family plan,
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my wife and my daughter or all
on it, and it's the best thing
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ever. I love it. I
just, you know, I can go
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and pick what I want, can
repeat things. So music is one of
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those that I cannot live without.
Yeah, I'm with you, man.
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I've tried some like different spotify playlist. I'm in the spotify camp over apple
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music. But we won't go into
debating all the time. But I found
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that when I was listening to music
with words that I wanted to have on
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my smart speaker going while I was
working as a little bit distracting and I
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like depending on like music that I
liked in other context. When I tried
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to have it on while I was
working. I was actually like getting more
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tense and I was like, Oh, I need to replace so there's a
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little bit a really good one.
Emily Kinglin on our writing team tip me
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off to this, the deep focus
playlist on spotify. If anybody listening to
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this where in the spotify camp?
That is a really good one. That
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has helped me just like turn that
on when I'm working through my inbox or
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working on some content or other sorts
of things. So for number two,
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is not too far off of number
one, and that's your are pods.
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Are Have you made the switch to
the are pod pros? Where you at
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and the air pod evolution and adoption
that? So I yes, I can't
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live without my are pods. You
know, it's a funny story. When
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I was when I was trying to
decide whether to make the purchase or not,
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I was in the apple store actually, and I was having them look
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at my iphone and I said,
all right, tell me, you know,
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to the guy at the genius bar, tell me about the air pods.
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It should I get a pair or
not? And he's like, well,
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let me tell you this, and
I was like okay, here you
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go. He I'm shocked he's going
to tell me no, he goes.
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I like my my iphone, I
like my IPAD, I like my Mac
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book, but I love my air
pods. And I was like okay,
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and it was you could tell it
was genuine, so I was sold.
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I have the originals. I haven't
switched to the pros. I've heard mixed
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reviews. I've heard some people love
them, I've heard the noise canceling is
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great, but then I hear some
people say that they're not as comfortable as
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the first generation because they actually go
further into your ear. So these I've
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never had any issue with. So
for right now I'm sticking with these.
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Yeah, I'm with you. I'm
on the the AIR POD first generation.
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And me, I actually don't have
a ton of other apple products. I
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have no other apple products. I
have I have an android phone, I
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have a Google Pixel, have a
google smart speaker, the Google home many
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but when I found out that because
I tried to switch over to the IPHONE,
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when I found and the reason was
that the air pods, because there's
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just not a really great second option. But then I found out, Hey,
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I can have at least for me. What's the best of both worlds
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with the android phone and the are
pods. I don't know what I do
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without them. My case is actually
a little worse for wear becaus and my
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dog got a hold of them and
so it like has teeth marks. But
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that does a tribute to the conversation
on the durability of the air pods,
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because they're still surviving. Yeah,
working just so. Yeah, minor,
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minor, like my my keys in
my wallet and my phone in the morning.
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It's just like I can't leave the
house without them. Yeah, I'm
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with you there, all right.
So we're going to get into some detech
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that runs your day to day life. Number three on the things that you
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can't live without, Matt, has
been a repeat for a lot of folks,
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especially lately in the past few months, and that slack. Tell us
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a little bit, and specifically if
you have any any tips or tricks that,
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as your slack usage has gone up, anything that has helped you optimize
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and make it one of these things
that's just crucial to your everyday life.
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Man. You know, I think
to that just slack overall is just it's
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awesome. I think for us the
biggest thing is, you know, we've
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got a lot of different projects going
on. We have a new product that
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we rolled out and no member of
last year. You know, I can
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build channel specifically for the sales team
that I work with, specifically for the
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recruiting team, and you know,
it's just they're inundated so much with email
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that I just found that slat gets
touched through the noise a little bit better
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for them and it also decreases a
lot of kind of up and down throughout
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the day in the office. Something
that I might want to get up and
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go talk to someone about, I
can just shoot him a quick slack and
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so I think it helps a little
bit with productivity. So yeah, that's
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that. For me, is the
biggest thing is just creating the channels and
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then being able to communicate with outside
vendors to we're working on a website project
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right now. We've got a developer
for the product, so being able to
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communicate with them and not have to
rely on email is paramount for us.
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Yeah, there's two things in what
you said. They're one is kind of
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that hierarchy of communication channels because to
me, even with our internal team and
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like email, it might be a
while before I get to if it's more
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urgent, slack me. If it's
more urgent than that, text me right.
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And so as you go there's there's
less and less in those channels,
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and so you can kind of prioritize
it based on that. You mentioned setting
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up channels with vendors, which we've
seen both on the customer side as well
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as partner side for us. Have
you found value in in kind of community
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slack channels? I know some guests
on the show I've mentioned the Product Marketing
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Alliance has a has a slack channel. I know a lot of folks who
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are members of the revenue collective talk
about they're getting a lot of value out
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of the the slack channel for that. Are you a part of any groups
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or Communities Where you've leveraged slack that
way or not so much know and to
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be honest with you, I haven't
even looked into that, but that's something
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I'm going to check out now that
you mention it. I love it,
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man. All right, number four
is definitely something that I cannot live without.
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It's the reason I have the job
I have today. It's the reason
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I have a lot of the customers
that we have today and that's linked in.
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So tell us a little bit about
how your evolution and your your need
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for Linkedin has grown in last few
years. That, yeah, you know.
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I think for me it's a little
selfish in the fact that I just
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learned so much every day from so
many people. It's not always some you
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know, big complicated thing. It's
a lot of times it sees small bits
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of information or pieces to the puzzle
that I'm like, okay, that's what
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I was missing. So for me
it's almost feel like it's a little mini
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NBA every day that I can go
and access and check out. You know,
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I try to add as much content
myself as I can. I need
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to do a better job of it, but it's just one of those things.
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It's I will tell you, you
know. So I'm on facebook and
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I'm on Instagram, but Linkedin is
my number one social media platform that I'm
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that I go to, you and
me both, I won't beliebor the point
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on my thoughts and our thoughts here
on the on the streetfish team on Linkedin,
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because if you're a regular listener of
the show, we talked about all
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the time. Gary V is mentioned
it a lot over the last year.
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The the linkedin window is still open
for organic reach from a content creation standpoint.
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Where can make a great point,
Matt, about just the learning.
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You know, I followed folks like
Scott Barker and Ethan but and others that
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are just so consistent, just Justin
Welsh, Chris Walker, that sales and
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marketing. I'm just I know that
if I open it up and I scroll
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for Thirty seconds I'm going to find
something valuable that I can use some right
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there with you on the other side
of the coin, with with Linkedin as
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well. So, Matt, as
we round it out, I know that
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some you want to touch on.
That made your list. So we've talked
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about offline a bit. I know
we get a lot of mutual value from
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Donald Miller's content, big band of
his podcast. So the story brand framework
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is actually fifth on your list of
things you can't live without. Tell us
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a little bit about your journey there. Yeah, so I went to you.
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You actually turn me onto the story
brand when we first started talking years
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ago. I attended, they're,
one of their workshops in February of last
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year completely change the Lens of which
I look through. Everything I do is
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a marketer, from emails to graphics, to website to copy every thing.
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You know, I think it's humans
in our nature. We want to talk
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about us, we want to talk
about you know, we, and reality
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is, as a business, we
should be talking about our customers and what
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success is for them and talking about
in replacing that we with you. So
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I find myself writing an email and
going okay, how many times do I
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have the word we in there?
Okay, I need to flip that around
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and I need to put you in
there because at the end of the day
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it's really not about me. It's
about them and what the service that we
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offer how it can make their life
better. And I think probably the team
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here at adaptive probably gets tired of
me talking about it, but it's one
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of those horses that I'm going to
keep beating. It's just everything. I'll
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go to a website and I'll and
immediately on like okay, are they are
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they following you know, whether they
know it or not, or they following
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the framework? You know, when
I land on that site, can I
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tell within the first five to eight
seconds what they do and does the imagery
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that they have support what they do? So so many times, you know,
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you'll go to a website and they
may be an insurance company, but
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if you were to just look at
it on the imagery you would think they
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might be a travel agent. It's
just, you know, matching those things
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up. So I could go on
for days about story brand. It's just
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I keep learning and I keep pushing
to put everything through that story story brand
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framework. Cluens, yeah, absolutely, there's so many applications. You talk
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about web copy, you think about
email, which you mentioned as well.
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I heard a great episode between Todd
Capony and Chad Sanderson on the BB revenue
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executive experience and todd mentioned this phrase
that I've I've shared with other people.
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He's like, I call it we
weing all over someone's inbox when it's in
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as we help this. We we
we and I was like man, that's
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a great way to make that stick. And just like if you're looking at
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web copy or you're looking at your
email doing a control f typing, we
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and be like, oh my goodness. I said this six times in the
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span of eight sentences, because we
think that our story is compelling, but
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our customers, are prospects, are
not interested in our story. They're interested
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in their story and is not can
inject ourselves as as the guide to help
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them get where they're going the better
off if you're familiar with Donald Miller's content.
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And then I'm repeating some things there. But the last thing that I'll
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mention is just you talked about also
that framework, helping you get helping you
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get clear. You know, we
sell the marketers. So I have the
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advantage as a salesperson to see everything
public right because marketing is so public facing,
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versus selling to it or Hrm,
what's really going on, and I
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can go to a website I and
I see a lot of the same things.
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We serve our customers. We're client
first. We deliver, you know,
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great results. How do you do
that? Who Do you sir?
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Like robs insurance professionals in the Midwest. You serve talent leaders in the four
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and five hundred and I think a
lot of people are afraid to niche down
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to make that that resonate because they're
worried about narrowing too much. But anyway,
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we could go on and on about
that. I'm just yeah, so
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I'm going to attack one thing on
there. One thing that I'm really big
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on right now with both my cells
team and our physician recruiters, is what
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I call a promised land statement,
and got this out of the new book
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that Donald Miller and now Dr Jj
Peterson put out. But really, in
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the beginning, when you're selling,
trying to show them what it would look
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like to work with you, are, you know, in our in our
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position when we're recruiting doctors to an
organization? What is it look like for
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that physician to be working in that
organization then that hospital, in that group
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practice? So almost kind of painting
a rosy picture, not that it's untrue,
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but you're giving them an idea of
hey, this is what it could
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be instead of just, you know, listing off some benefits or features what
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not. So Promised Land statement is
is a big thing for us and I've
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actually seen I've been tracking it using
analytics and a couple of different programs and
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I've actually seen it uptick in engagement
with our emails using those promised land statements.
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So it's working. Yeah, absolutely, Man. Well, Matt,
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if anybody listening to this has now
become a big fan of yours or wants
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to be a good friend of yours, like we are here at sweet fish,
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what's the best way for them to
reach out stay connected with you now.
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Linkedin's the best. Just find me
on their Matt See Davis. I'd
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love to connect with you. I
love it, Matt, thanks so much
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for being on the show again.
Man, this was a pleasure all right.
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Thanks, Logan. Have a great
day. It's sweet fish. We're
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on a mission to create the most
helpful content on the Internet for every job,
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function and industry on the planet.
For the BB marketing industry, this
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show is how we're executing on that
mission. If you know a marketing leader
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that would be an awesome guest for
this podcast. Shoot me a text message.
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Don't call me because I don't answer
unknown numbers, but text me at
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four hundred and seven for and I
know three and thirty two eight. Just
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shoot me their name, maybe a
link to their linked in profile, and
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I'd love to check them out to
see if we can get them on the
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show. Thanks a lot.
