#ABM 7: 5 Revolutionary Ideas for Automated Direct Mail Campaigns w/ Kris Rudeegraap

WEBVTT 1 00:00:00.080 --> 00:00:05.440 People receive hundreds of digital messages a day, from push notifications to emails. 2 00:00:05.879 --> 00:00:10.710 So how do you engage your top prospects and stand out? By sending personalized 3 00:00:10.750 --> 00:00:15.310 gifts the old fashioned way with Sindoso. Sin Dooso helps you use gift giving 4 00:00:15.390 --> 00:00:20.190 and direct mail throughout your customer life cycle, from lead generation to converting customers 5 00:00:20.230 --> 00:00:25.820 into brand advocates, from sourcing to sending and centralizing the direct mail and gifting 6 00:00:25.899 --> 00:00:29.940 process. San Doso helps you scale your gift giving, stand out and keeping 7 00:00:30.019 --> 00:00:38.729 your brand top of mine visits and DOSOCOM to learn more. You're listening to 8 00:00:38.850 --> 00:00:43.649 be tob growth, a daily podcast for B TOB leaders. We've interviewed names 9 00:00:43.689 --> 00:00:47.329 you've probably heard before, like Gary Vannerd truck and Simon Senek, but you've 10 00:00:47.409 --> 00:00:51.479 probably never heard from the majority of our guests. That's because the bulk of 11 00:00:51.560 --> 00:00:56.079 our interviews aren't with professional speakers and authors. Most of our guests are in 12 00:00:56.159 --> 00:01:00.799 the trenches, leading sales and marketing teams. They're implementing strategy, they're experimenting 13 00:01:00.840 --> 00:01:04.430 with tactics, they're building the fastest growing BB companies in the world. My 14 00:01:04.469 --> 00:01:07.829 name is James Carberry. I'm the founder of sweet fish media, a podcast 15 00:01:07.870 --> 00:01:11.390 agency for BB brands, and I'm also one of the cohosts of this show. 16 00:01:12.069 --> 00:01:15.709 When we're not interviewing sales and marketing leaders, you'll hear stories from behind 17 00:01:15.750 --> 00:01:19.099 the scenes of our own business. Will share the ups and downs of our 18 00:01:19.140 --> 00:01:25.180 journey as we attempt to take over the world. Just getting well, maybe 19 00:01:25.780 --> 00:01:34.329 let's get into the show. Heyo, welcome back. This is Chris Rudy 20 00:01:34.370 --> 00:01:40.489 Ger up here, your cohost to the podcast Bob Growth Hebm series. Today 21 00:01:40.530 --> 00:01:45.209 I'm excited to share with you some really tactical ways to leverage or marketing automation 22 00:01:45.329 --> 00:01:49.840 platform such as Marquetto or hub spot, to come up with some automated directmail 23 00:01:49.959 --> 00:01:55.200 campaigns. These are things that you, as a demand Jen marketer, marketing 24 00:01:55.280 --> 00:01:59.719 programs, VP of marketing, even as Cmo, should know and should use. 25 00:02:00.280 --> 00:02:05.069 The first one is when someone downloads content from your website, automatically send 26 00:02:05.109 --> 00:02:08.550 them a five dollar e gift card. This can be programmatically sent on behalf 27 00:02:08.550 --> 00:02:15.229 of the salesperson, str and it provides just that one more touch point and 28 00:02:15.349 --> 00:02:21.300 value add I wouldn't in that you know egift message ask for anything, so 29 00:02:21.460 --> 00:02:23.580 don't say hey, you know, can you have a meeting with me kind 30 00:02:23.580 --> 00:02:27.219 of thing. It's more of like a pay it forward. Hey, enjoy 31 00:02:27.300 --> 00:02:30.129 this coffee gift card while you read this content. Let me know if you 32 00:02:30.129 --> 00:02:35.090 have any questions. The next tip, number two, is automatically send a 33 00:02:35.129 --> 00:02:38.250 handwritten note when someone attends your event or visits your booth or trade show. 34 00:02:38.689 --> 00:02:44.479 This is a really simple personable tactic that can be automated through your marketing automation 35 00:02:44.599 --> 00:02:47.840 platform. You know, think about it this yourself. Imagine going stopping by 36 00:02:47.960 --> 00:02:52.759 a trade show booth and, you know, a week later, three days 37 00:02:52.759 --> 00:02:54.919 later, getting a little handwritten think. You know, that'll go really far 38 00:02:55.319 --> 00:02:59.949 and that's also could be a bigger part of an ABM strategy where you're just 39 00:03:00.030 --> 00:03:04.469 using that handwritten note as a touch point following up from that trade show and 40 00:03:04.550 --> 00:03:07.229 then you can follow up with an email thereafter trying to set up that demo 41 00:03:07.310 --> 00:03:13.939 and phone call. The next one is, throughout a nurture campaign, trigger 42 00:03:13.979 --> 00:03:17.939 a printed case study. So this is a great way that you could leverage 43 00:03:17.979 --> 00:03:23.699 data such as industry, such as Persona, and, based on that smart 44 00:03:23.780 --> 00:03:28.289 list, trigger the relevant content. This is something that Sindoso can print on 45 00:03:28.409 --> 00:03:31.930 demand, include a handwritten note or posted note, package it up and ship 46 00:03:31.969 --> 00:03:38.289 it out. The next one create a trigger that sends your prospect a succulent 47 00:03:38.610 --> 00:03:42.280 when they reach a certain stage of the sales cycle. Now cycling is just 48 00:03:42.360 --> 00:03:46.039 an example. CAN BE IN DIFFERENT ITEM but certain stages of the sales cycle, 49 00:03:46.400 --> 00:03:52.599 you know you can automate through databased in your marketing automation system and get 50 00:03:52.639 --> 00:03:55.669 that person something on their desk to think about your brand in your company. 51 00:03:57.189 --> 00:04:01.509 The last one is thinking about opportunities that have gone stale or or sitting in 52 00:04:01.909 --> 00:04:08.509 a stage for too long. For example, if an opportunity stage is sitting 53 00:04:09.669 --> 00:04:13.500 forty one, whatever the days, is that your company has decided send them 54 00:04:13.580 --> 00:04:18.379 something to kind of reactivate that prospect and it re engage them. So yeah, 55 00:04:18.420 --> 00:04:23.220 there you have it. Those are five tips that you can automate today 56 00:04:23.300 --> 00:04:27.769 with your marketing automation system. And again, if you have any questions, 57 00:04:27.889 --> 00:04:30.410 let us know. You can reach out to me directly. That's Chris at 58 00:04:30.490 --> 00:04:40.680 SINDOSOCOM and looking forward to hearing your responses. Thank you. We totally get 59 00:04:40.720 --> 00:04:44.399 it. We publish a ton of content on this podcast and it can be 60 00:04:44.519 --> 00:04:47.360 a lot to keep up with. That's why we've started the BOB growth big 61 00:04:47.480 --> 00:04:51.870 three, a no fluff email that bools down our three biggest takeaways from an 62 00:04:51.949 --> 00:04:58.509 entire week of episodes. Sign up today at Sweet Phish Mediacom Big Three. 63 00:04:58.829 --> 00:05:01.149 That sweet PHISH MEDIACOM Big Three