#BestOf2019: How to Use LinkedIn Employee Change to Drive Attention w/ Sam Feldotto

WEBVTT 1 00:00:05.360 --> 00:00:08.310 Hey there, this is James Carberry, founder of sweet fish media and one 2 00:00:08.310 --> 00:00:11.189 of the cohosts of this show. For the last year and a half I've 3 00:00:11.189 --> 00:00:14.990 been working on my very first book. In the book I share the three 4 00:00:15.029 --> 00:00:19.469 part framework we've used as the foundation for our growth here at sweetfish. Now 5 00:00:19.510 --> 00:00:22.620 there are lots of companies that have raised a bunch of money and have grown 6 00:00:22.660 --> 00:00:25.579 insanely fast, and we featured a lot of them here on the show. 7 00:00:26.339 --> 00:00:30.579 We've decided to bootstrap our business, which usually equates to pretty slow growth, 8 00:00:31.100 --> 00:00:34.700 but using the strategy outlined in the book, we are on pace to be 9 00:00:34.859 --> 00:00:38.609 one of inks fastest growing companies in two thousand and twenty. The book is 10 00:00:38.729 --> 00:00:42.729 called content based networking, how to instantly connect with anyone you want to know. 11 00:00:43.289 --> 00:00:45.329 If you're a fan of audio books like me, you can find the 12 00:00:45.369 --> 00:00:48.450 book on audible or if you like physical books, you can also find it 13 00:00:48.570 --> 00:00:54.799 on Amazon. Just search content based networking or James carberry CR be aary in 14 00:00:55.000 --> 00:00:58.920 audible or Amazon and it should pop right up. All right, let's get 15 00:00:58.920 --> 00:01:03.840 into the show. Hey, everybody, logan with sweet fish here. It's 16 00:01:03.880 --> 00:01:07.909 a new year and at do decade and we're celebrating by rounding up the top 17 00:01:07.069 --> 00:01:11.829 twenty episodes as we look back on two thousand and nineteen. Will be sharing 18 00:01:11.950 --> 00:01:15.030 them here throughout the month of January in our Hashtag best of two thousand and 19 00:01:15.030 --> 00:01:19.939 nineteen series, and today's episode is one that I really enjoyed. It's a 20 00:01:21.019 --> 00:01:23.859 conversation with Sam fell Dono, head of sales over at sales reply, coming 21 00:01:23.859 --> 00:01:29.299 in at number fourteen in our countdown. He shares a very specific linked in 22 00:01:29.379 --> 00:01:33.609 tactic you can use if you've recently gone through a rebrand or a name change, 23 00:01:33.890 --> 00:01:38.209 to drive some new attention to your brand. Welcome back to be tob 24 00:01:38.370 --> 00:01:42.250 growth. I am your host for today's episode. Nikki Ivy was sweet fish 25 00:01:42.329 --> 00:01:47.439 media guys. I've got with me today Sam Filled Otto, who is head 26 00:01:47.480 --> 00:01:51.359 of sales and growth at sales reply. Sam, how you doing to day, 27 00:01:51.680 --> 00:01:55.040 Nicky? I'm good. It's great media. I love. I love 28 00:01:55.079 --> 00:01:57.640 an enthusiastic response to that question, because then knows, sometimes we could go 29 00:01:57.760 --> 00:02:01.829 either way. So glad to hear that you're doing well, guys. Sam 30 00:02:01.950 --> 00:02:07.790 is going to be talking to us today about a growth half that's really helped 31 00:02:07.270 --> 00:02:12.310 the folks that sales reply out these days, and that is using linked in 32 00:02:12.669 --> 00:02:17.180 employee change to drive a tension and I cannot wait to hear those insight sound. 33 00:02:17.259 --> 00:02:20.500 But before we get into all of that, I would love it if 34 00:02:20.500 --> 00:02:23.979 you would just give us all a little bit of background on yourself and will 35 00:02:23.020 --> 00:02:27.219 you and the folks that sales reply have been up to these days? Yeah, 36 00:02:27.219 --> 00:02:30.370 absolutely so. As you mentioned, on the head of sales and growth 37 00:02:30.449 --> 00:02:34.969 here at sales reply, we just went through a rebrand from pipe istry over 38 00:02:35.050 --> 00:02:38.729 to sales repply, a lot of companies had heard of pipeestry previously, but 39 00:02:39.050 --> 00:02:44.050 we had built a new platform that we and we really just wanted to align 40 00:02:44.289 --> 00:02:47.879 everything on both sides of the business. So we made the decision to make 41 00:02:47.960 --> 00:02:53.680 that rebrand over to sales reply. So now we're mixed between a beauty sales 42 00:02:53.680 --> 00:03:00.710 floment agency and technology platform, with the end goal of allowing companies to scale 43 00:03:00.750 --> 00:03:06.669 rapidly without hiring additional reps or investing in additional technologies on the sales smellm in 44 00:03:06.750 --> 00:03:10.550 front. So our goal is really getting meetings for clients and helping them grow 45 00:03:10.629 --> 00:03:15.819 without increasing their headcount right, which is what we all want. So so 46 00:03:16.300 --> 00:03:20.219 I'm glad that that you guys are seeing some success and thanks for letting US 47 00:03:20.219 --> 00:03:23.259 know exactly what it is that you guys are are doing for folks out there. 48 00:03:23.259 --> 00:03:25.300 It sounds like it's important work and one of the ways that you guys 49 00:03:25.340 --> 00:03:30.849 are advancing that important work is using linkedin employee changed to drive attention. And 50 00:03:31.009 --> 00:03:37.490 so first I'd like for you to give us a little bit more context around 51 00:03:38.050 --> 00:03:42.719 what you guys went through with the the rebrand and why that was an opportunity 52 00:03:43.360 --> 00:03:46.439 to apply this this growth hack before we get into sort of what exactly that 53 00:03:46.560 --> 00:03:52.599 looks like. Yeah, absolutely so. When we first came out with the 54 00:03:52.639 --> 00:03:57.430 product, we named a sales reply and we loved the name and we really 55 00:03:57.509 --> 00:04:00.949 liked the idea and how it lined up with our market and what we're trying 56 00:04:00.949 --> 00:04:05.150 to achieve. The part of the problem when you're going through a rebrand is 57 00:04:05.550 --> 00:04:13.419 you quickly come to this dead stop where nobody knows who sales replies. They 58 00:04:13.460 --> 00:04:15.860 may have heard of hype this tree before, and so you have to figure 59 00:04:15.860 --> 00:04:19.660 out ways that you can really get yourself in front of your audience and not 60 00:04:19.860 --> 00:04:25.730 let there be a gift because ultimately, you know, when you're a small 61 00:04:25.769 --> 00:04:30.250 business, especially in a booststraps like we are down times can be hard times 62 00:04:30.370 --> 00:04:34.529 and we're not trying to see how long lasting impact from that. And so, 63 00:04:35.170 --> 00:04:39.240 you know, one of the ideas that we came up with on the 64 00:04:39.439 --> 00:04:43.720 Linkedin Front was, you know, and I kind of came up with this, 65 00:04:44.920 --> 00:04:46.160 I don't know, it is probably about six months ago or so. 66 00:04:46.759 --> 00:04:51.560 I was making some adjustments to my title on Linkedin and I forgot to change 67 00:04:51.720 --> 00:04:56.470 the I forgot to basically throttle it off so that it wouldn't send an update 68 00:04:56.550 --> 00:04:59.310 to my whole network. And so when I made a, you know, 69 00:04:59.470 --> 00:05:02.910 small adjustment to my title at the company, it pushed out an update to 70 00:05:03.550 --> 00:05:06.980 every single person in my network and, you know, within a couple of 71 00:05:08.060 --> 00:05:11.180 hours I had hundreds of views on my profile, I had a bunch of 72 00:05:11.259 --> 00:05:15.220 messages from people, you know, I had people commenting on the job changed 73 00:05:15.259 --> 00:05:17.379 and I hadn't even changed jobs. I just made a slight adjustment to the 74 00:05:17.459 --> 00:05:21.649 title and I was like, well, this is for what I did here. 75 00:05:21.769 --> 00:05:26.850 This was kind of annoying, but if this could be utilized in a 76 00:05:27.209 --> 00:05:30.569 different way, this could get me in front of a pretty large audience and 77 00:05:30.649 --> 00:05:32.610 a very short amount of time, which on Linkedin is, you know, 78 00:05:32.730 --> 00:05:35.959 everyone's striving to do that. It's hard to get in front of your audience 79 00:05:36.040 --> 00:05:40.439 with the way that they're always changing their algorithm around. You can post content, 80 00:05:40.560 --> 00:05:43.800 but it's probably not going to get in front of a huge portion of 81 00:05:43.959 --> 00:05:46.720 your network. By doing this, though, I figured out I could get 82 00:05:46.720 --> 00:05:48.600 in front of a lot larger part of my network and, you know, 83 00:05:48.639 --> 00:05:53.829 I would get they would get notifications on their phone for it would pop up 84 00:05:53.870 --> 00:05:57.110 on their timeline, you know, when people comment or like, it would 85 00:05:57.110 --> 00:06:00.470 pop up on other people's timeline. So it seemed like a really good opportunity 86 00:06:00.870 --> 00:06:05.819 for our entire team to use this idea and in order to drive attention to 87 00:06:05.939 --> 00:06:10.459 the brand. Is Health. Yeah, no, I've I know exactly what 88 00:06:10.579 --> 00:06:14.180 you're talking about. I've done that where, you know, it pushes out 89 00:06:14.180 --> 00:06:19.009 the update and then it was one of the most engaged with updates in my 90 00:06:19.209 --> 00:06:25.009 history on linkedin one of my job changes. So those in and of themselves 91 00:06:25.089 --> 00:06:28.569 tend to get engagement. And then when you're talking about sort of falling into 92 00:06:28.610 --> 00:06:31.610 that accidentally at the rebrand, how smart of you to decide like yeah, 93 00:06:31.850 --> 00:06:35.480 something we could capitalize on. There's there's something to this. One of the 94 00:06:35.600 --> 00:06:42.800 other positive things that that you talked about this sort of spilling into and with 95 00:06:43.000 --> 00:06:47.829 perspective, the rebrand is the opportunity that gives to align sales and marketing. 96 00:06:47.870 --> 00:06:53.389 Talk about that force. Yeah, absolutely, it was a marketing tend to 97 00:06:53.670 --> 00:06:57.990 be on opposite size of defense a lot of times, but both departments have 98 00:06:58.069 --> 00:07:00.779 a lot of valuable input and so when we went through this rebrand, I'm 99 00:07:00.819 --> 00:07:04.139 the head of sales, our se runs a lot of the marketing, and 100 00:07:04.300 --> 00:07:10.819 so we got together and put together a couple of documents just really looking at 101 00:07:10.819 --> 00:07:14.899 the messaging and positioning of the company based on, you know, what he 102 00:07:15.100 --> 00:07:17.290 thought would be great positioning. From you know, I'm you know, from 103 00:07:17.329 --> 00:07:21.449 being a CEO as well doing all of our marketing, but also from my 104 00:07:21.649 --> 00:07:27.529 ends having these conversations day in and day out with prospects, you know, 105 00:07:27.649 --> 00:07:31.519 understanding what's important to the market and you know what how our value prop can 106 00:07:32.279 --> 00:07:38.519 really play a part in this, and then coming together and working super cohesively 107 00:07:38.600 --> 00:07:41.920 so that we can line up, you know, what the marketing initiatives are 108 00:07:42.000 --> 00:07:46.790 going to be with messaging and positioning from the sale side and get us so 109 00:07:46.990 --> 00:07:50.069 you know we're both on the same topic here and we're both both really well 110 00:07:50.110 --> 00:07:56.470 aligned with what our direction is going to be moving forward, without out leaving 111 00:07:56.550 --> 00:08:00.980 one or the other department out, and because there's definitely super valuable and put 112 00:08:01.100 --> 00:08:05.660 from both sides. Yeah, particularly with the fact that the more just by 113 00:08:05.699 --> 00:08:09.779 volume, right, the more people that you have involved and on board, 114 00:08:09.939 --> 00:08:15.649 especially when we're talking about how to use that on Linkedin it's work. Traditionally 115 00:08:15.649 --> 00:08:20.050 it is marketers who are doing that, that that push and sort of carrying 116 00:08:20.129 --> 00:08:22.850 that banner. When you involve sales teams in that, I think there is 117 00:08:22.850 --> 00:08:28.199 an opportunity there to to reach even more people and have a shot at at 118 00:08:28.199 --> 00:08:35.159 least you having even more engaging conversations with with the customers and prospect so I 119 00:08:35.279 --> 00:08:39.080 think exactly smart way to think about it. And even just in that conversation. 120 00:08:39.480 --> 00:08:41.750 You know, that was when, you know, we made the I 121 00:08:43.669 --> 00:08:48.789 made the push for our team where we're going to make that update on Linkedin. 122 00:08:48.509 --> 00:08:52.389 We weren't a new company. You know, Pipe Istry is still on 123 00:08:54.029 --> 00:08:56.179 my linkedin right now, is it is with every one of other employees. 124 00:08:56.980 --> 00:09:01.419 So we had the option, you know, we can either change the company 125 00:09:01.460 --> 00:09:05.620 name or can create a whole new position on everybody's Linkedin, put, you 126 00:09:05.700 --> 00:09:09.460 know, brand new message in that lines up with what marketing and sales has 127 00:09:09.500 --> 00:09:13.490 been talking about and make sure everybody's linked in is updated, you know, 128 00:09:13.570 --> 00:09:16.970 has the correct summary and the correct branding and messaging on it, and then 129 00:09:18.090 --> 00:09:20.169 when you make that update it gets pushed out to the network and so all 130 00:09:20.210 --> 00:09:24.960 of that work, the sales and marketing is put in all of a sudden 131 00:09:24.000 --> 00:09:28.360 has an audience it wouldn't have had before by putting a new company in a 132 00:09:28.399 --> 00:09:33.200 new title on there. For today's grows story, will be talking about clear 133 00:09:33.279 --> 00:09:39.629 company, a fast growing talent management platform. Clear company was acquiring a decent 134 00:09:39.710 --> 00:09:43.269 number of users, but they weren't happy with their organic traffic or conversions. 135 00:09:43.789 --> 00:09:50.509 Clear Company turned to directive, the BETOB search marketing agency to help increase their 136 00:09:50.549 --> 00:09:56.419 overall search visibility for core keywords in order to drive more organic traffic and bottom 137 00:09:56.419 --> 00:10:01.019 of the funnel leads. After identifying the core target keyword and analyzing the first 138 00:10:01.019 --> 00:10:07.289 page of Google results, directive executed a content and digital PR strategy to rank 139 00:10:07.370 --> 00:10:13.570 clear company number one on the first page of Google for the high intent keyword. 140 00:10:13.929 --> 00:10:16.809 In just five months, that one piece of content generated twenty seven demo 141 00:10:16.889 --> 00:10:22.519 requests and one thousand nine hundred and two referring domains, and all time high 142 00:10:22.639 --> 00:10:26.679 for clear company. If you're looking for results like this with your search engine 143 00:10:26.720 --> 00:10:33.159 marketing, there's a good chance directive can help. Visit Directive consultingcom and get 144 00:10:33.159 --> 00:10:35.789 a free customized proposal. All right, let's get back to the show. 145 00:10:39.029 --> 00:10:43.710 What I'm interested in now is what happens with content, what happens with, 146 00:10:43.389 --> 00:10:48.190 you know, collateral and case studies that you guys put work into for the 147 00:10:48.309 --> 00:10:52.779 old name, the old brand, and what does that need to look like 148 00:10:52.539 --> 00:10:58.059 moving forward? And then does that need to look the same for the marketing 149 00:10:58.139 --> 00:11:03.100 team and the sales team, for individual contributors and leadership? How does that 150 00:11:03.179 --> 00:11:07.850 all play out? Yeah, so I'm a big believer the going through a 151 00:11:07.889 --> 00:11:11.450 rebrand is the perfect time to revamp everything and not just putting a different logo 152 00:11:11.769 --> 00:11:18.169 on it and moving it across, but really looking at the actual clatteral the 153 00:11:18.250 --> 00:11:22.039 contents, you know, the case studies that your company hasn't seeing. Is 154 00:11:22.159 --> 00:11:24.960 this the best that we can do? And if it's not, this is 155 00:11:24.960 --> 00:11:28.000 a great time to make that update, because now people are going to be 156 00:11:28.320 --> 00:11:31.480 seeing a new company. We need to put our best foot forward with them. 157 00:11:31.519 --> 00:11:37.309 We can't rely on name recognition from our old company's going through and looking 158 00:11:37.350 --> 00:11:43.110 at that content and really making sure that it's not just being updated to reflect 159 00:11:43.149 --> 00:11:46.460 the rebrand, but it's also being updated to reflect kind of this change and 160 00:11:46.539 --> 00:11:52.259 organization in this new direction and this this growth or than the company. If 161 00:11:52.340 --> 00:11:58.379 you're content and your collateral, the case studies, they're not growing, they're 162 00:11:58.419 --> 00:12:01.490 just getting a new logo on them. What's really the point in that, 163 00:12:01.690 --> 00:12:07.009 to be with right? Yeah, now, for sure is so I like 164 00:12:07.210 --> 00:12:11.529 the way that that's prioritized in the way that you you talk about that, 165 00:12:11.690 --> 00:12:15.370 because it's important. Other thing that you know, we didn't talk about it 166 00:12:15.409 --> 00:12:18.159 too much in our, you know, offline conversation as far as what is 167 00:12:18.240 --> 00:12:22.519 some of the challenges are to rebranding, but I want to make sure we 168 00:12:22.679 --> 00:12:28.399 get to it. How important is it to keep in mind why you're doing 169 00:12:28.720 --> 00:12:33.269 the rebrand and to communicate that throughout the organization when you're going through something like 170 00:12:33.429 --> 00:12:39.710 this? Yeah, and the rebrands. Some companies take it, and I've 171 00:12:39.750 --> 00:12:41.629 seen it happen where they just don't like their name and they want to change 172 00:12:41.629 --> 00:12:46.860 it. That wasn't the case for us because we had created a whole different 173 00:12:46.899 --> 00:12:50.220 platform and a whole different side of the business. We really wanted to relign 174 00:12:50.259 --> 00:12:54.340 that. But looking at you, the strategy changes to the business as a 175 00:12:54.419 --> 00:12:58.259 whole and making sure that the rebrand actually plays a part in your future growth 176 00:12:58.379 --> 00:13:01.610 is a business, is a really important piece of the rebrand. It's not 177 00:13:01.730 --> 00:13:07.049 just getting a new name. It should be getting a fresh chapter within your 178 00:13:07.129 --> 00:13:13.360 industry and being able to really put forward what you know, what's important to 179 00:13:13.399 --> 00:13:15.960 you now and what's going to be important to you in the future, and 180 00:13:16.200 --> 00:13:20.759 make sure that the branding aligns with that. It's not just a new logo, 181 00:13:20.159 --> 00:13:24.080 it's a new business and you should treat it that way perfect no, 182 00:13:24.399 --> 00:13:28.309 I that's exactly it. That that it's a really concise way of helping people. 183 00:13:28.870 --> 00:13:35.029 I think understand the mindset they need to have going into this, because 184 00:13:35.029 --> 00:13:39.590 it's really challenging. One of the specific challenges that you did mention was SEO. 185 00:13:39.669 --> 00:13:43.019 That's a concern and I would have if I were on a team going 186 00:13:43.100 --> 00:13:46.860 through a rebrand, right because you lose all the things that you built with 187 00:13:48.019 --> 00:13:50.980 the old you know, optimization for the old brand. You're kind of starting 188 00:13:52.019 --> 00:13:54.059 from scratch, it would seem. Talk a little about what that experience was 189 00:13:54.179 --> 00:13:58.970 like. Yeah, yeah, so, I mean that's always a from a 190 00:13:58.009 --> 00:14:01.730 marketing side and also from a sales side, because you always do want to 191 00:14:01.769 --> 00:14:05.450 have those in bound leads coming in. You don't want to lose that SEO 192 00:14:05.929 --> 00:14:09.039 and by creating a new brands you're going to lose it inherently for a little 193 00:14:09.080 --> 00:14:13.360 while. So, you know, staying ahead of it is super important. 194 00:14:13.480 --> 00:14:18.000 Investing heavily and Seo right when you make that rebrand or even ahead of time 195 00:14:18.399 --> 00:14:20.559 you can be very, very valuable to you in the long run. For 196 00:14:20.639 --> 00:14:26.669 example, we built up our website prior to the rebrands. We didn't release 197 00:14:26.750 --> 00:14:31.230 it out to anybody, but we were actively going out and getting it listed 198 00:14:31.309 --> 00:14:35.070 on size, putting new content on a you know really making sure the messaging 199 00:14:35.509 --> 00:14:39.059 was well aligned, and then we went and hired a company to help us 200 00:14:39.100 --> 00:14:43.980 with our seal on that front too, because you know, admittedly we're not 201 00:14:43.539 --> 00:14:48.019 industry experts on SEO. We do sales development. We're not working on SEO. 202 00:14:48.179 --> 00:14:52.409 So it but it for us is important to make that investment because that 203 00:14:52.649 --> 00:14:58.009 downtime can be crucial and as I said, is a boost trap company. 204 00:14:58.490 --> 00:15:03.330 We don't have time for big drops and engagement, big drops and bound so 205 00:15:03.850 --> 00:15:09.679 making that investment up front and making sure every you're doing everything properly leading up 206 00:15:09.720 --> 00:15:13.799 to the rebrand to make sure that your Seo's as good as you can possibly 207 00:15:13.879 --> 00:15:16.759 get it is going to pay dividends in the long run. Yeah, again, 208 00:15:16.879 --> 00:15:20.240 I just really love the way that you lay this out. Is a 209 00:15:20.320 --> 00:15:24.190 really good beginning point. As far as you know, again, the minds 210 00:15:24.230 --> 00:15:28.870 that you need to have going into a rebrand or if you're considering this the 211 00:15:30.110 --> 00:15:31.590 the way that you've talked about it, might help some folks figure out whether 212 00:15:31.590 --> 00:15:37.220 or not that's the necessary step for them. So thanks for laying that out 213 00:15:37.340 --> 00:15:39.379 for us. And now that I've successfully picked your brain, Sam, it 214 00:15:39.539 --> 00:15:43.539 is time for you to tell us what you're putting in it. So talk 215 00:15:43.620 --> 00:15:48.419 to us about a learning resource you have engaged with here recently that is informing 216 00:15:48.460 --> 00:15:52.529 your approach. This just got you excited these days? Yeah, from a 217 00:15:52.570 --> 00:15:56.690 learning perspective, I've been reading a lot of books and listening to a lot 218 00:15:56.730 --> 00:16:02.529 of podcasts, and actually listen to quite a few years recently. But one 219 00:16:02.610 --> 00:16:06.240 thing that I think is a little different than a lot of people you probably 220 00:16:06.240 --> 00:16:10.600 have talked to. You is I've actually been going out and building a lot 221 00:16:10.639 --> 00:16:14.519 of content for the company and in that process I've been trying to talk to 222 00:16:14.600 --> 00:16:18.000 a lot of different leaders, you know, within our space, even going 223 00:16:18.080 --> 00:16:21.470 to some of our competitors and getting them engaged and having them contribute, you 224 00:16:21.870 --> 00:16:25.070 to this content that we're putting together. And in that process, you know, 225 00:16:25.149 --> 00:16:27.029 I've been able to get a lot of different paths. Like Dow points 226 00:16:27.269 --> 00:16:32.789 on sales fell and it's really easy to fall into your own Little Echo Chamber 227 00:16:33.019 --> 00:16:36.980 and when everything you're talking is within the company, and so getting those outside 228 00:16:37.019 --> 00:16:40.620 perspectives, you know, talking to even some competitors and getting them involved and 229 00:16:40.779 --> 00:16:44.820 packing their brains on stuff in our industry. And I know a lot of 230 00:16:44.899 --> 00:16:47.850 people say like well, why would you talk to a competitor? Well, 231 00:16:47.970 --> 00:16:49.649 you know, at the end of the day there's a lot of companies that 232 00:16:49.730 --> 00:16:53.370 do what we do. So, you know, understanding how companies are doing 233 00:16:53.450 --> 00:16:57.250 things differently can you know it can really value you as a company in your 234 00:16:57.330 --> 00:17:03.120 growth and what you're doing, and also just as an individual understanding you know 235 00:17:03.240 --> 00:17:07.640 what other thought leaders and the industry are doing and being able to take up 236 00:17:07.720 --> 00:17:11.079 on that and learn, you know, constantly from you know, not just 237 00:17:11.599 --> 00:17:15.680 reading books and listening to podcast, but also truly talking to people that are 238 00:17:15.710 --> 00:17:19.230 in the trenches day in and day out in your industry. I absolutely love 239 00:17:19.349 --> 00:17:23.990 that answer and I bet you can guess why. It kind of just describe 240 00:17:25.069 --> 00:17:29.309 what I do for a living, and so I know I' You're so right. 241 00:17:29.349 --> 00:17:33.180 I believe that people are resources, even people who are competitive in your 242 00:17:33.220 --> 00:17:36.940 space because, like you said, you those are folks that you can really 243 00:17:36.980 --> 00:17:41.099 learn from. If I go into anything assuming I don't have anything to learn 244 00:17:41.140 --> 00:17:42.940 from anybody WHO's trying to do the same thing as me up, I've already 245 00:17:42.980 --> 00:17:45.970 lost. So I love that answer. Thank you so much for that, 246 00:17:47.130 --> 00:17:49.289 and I know that everybody listening, just like me, has become a fast 247 00:17:49.609 --> 00:17:52.170 end of yours and they're going to want to know how to keep up with 248 00:17:52.250 --> 00:17:55.529 you. So tell us, Sam tell us how folks can connect with you. 249 00:17:56.009 --> 00:17:59.319 Yeah, absolutely. First off, the best place will probably linkedin. 250 00:17:59.640 --> 00:18:03.720 I'm just find on Linkedin. It's Linkedin Sam Feld Otto and that's selling. 251 00:18:03.839 --> 00:18:10.839 Is F as and Fox celdotto. A little hard to spell. Little telling 252 00:18:10.880 --> 00:18:14.509 there other than that. Though they can. Any only wants to reach out 253 00:18:14.589 --> 00:18:18.069 and learn a little bit more to can go to the Sales Replycom and if 254 00:18:18.109 --> 00:18:21.190 you book a time on there, I will be the one to talk with 255 00:18:21.269 --> 00:18:26.269 you. So easy way to get in touch. Sweet thank you so much. 256 00:18:26.829 --> 00:18:29.180 There's a lot of other, I think, things we can learn from 257 00:18:29.220 --> 00:18:33.420 your experience with, you know, this rebrand and a lot of other questions, 258 00:18:33.460 --> 00:18:34.660 if that, folks might have. So all that means is that will 259 00:18:34.700 --> 00:18:40.500 have to have you one again, but until then, Sam, thanks again. 260 00:18:40.779 --> 00:18:44.769 I'll for shoting what you've shared today and good luck with everything you guys 261 00:18:44.769 --> 00:18:47.089 are doing right now. Thank you so much. Yeah, no, I 262 00:18:47.130 --> 00:18:52.930 appreciate that. Cleave's great talking. Yet we totally get it. We publish 263 00:18:53.009 --> 00:18:56.480 a ton of content on this podcast and it can be a lot to keep 264 00:18:56.480 --> 00:19:00.559 up with. That's why we've started the BB growth, big three and no 265 00:19:00.720 --> 00:19:04.920 fluff email. That boils down our three biggest takeaways from an entire week of 266 00:19:06.039 --> 00:19:11.789 episodes. Sign up today at Sweet Phish Mediacom Big Three. That sweet PHISH 267 00:19:11.869 --> 00:19:14.390 MEDIACOM Big Three