How to Become a Better Podcast Host

WEBVTT 1 00:00:05.340 --> 00:00:08.070 welcome back to be to be growth. My name is James Carberry. I'm joined 2 00:00:08.070 --> 00:00:13.330 today by Dan Sanchez and we are going to be talking about how to become a 3 00:00:13.330 --> 00:00:17.830 better podcast host. Dan, we've been talking about this a lot because you've 4 00:00:17.830 --> 00:00:21.870 been we've implemented what we call Q P R s, which are quarterly podcast 5 00:00:21.870 --> 00:00:25.750 reviews with our customers. And you've been hopping on a lot of strategy 6 00:00:25.750 --> 00:00:30.260 sessions either on those calls or immediately after those calls. When we 7 00:00:30.260 --> 00:00:33.960 identify something that our that our customers could be working on, we then 8 00:00:33.970 --> 00:00:38.330 pass them over to you to get more strategic and and do a deeper dive on 9 00:00:38.330 --> 00:00:42.380 this topic has been coming up a lot. How how do you actually become a better 10 00:00:42.380 --> 00:00:46.560 podcast host? You wrote a post about it on linked in. So break it down a little 11 00:00:46.560 --> 00:00:49.770 bit. Why? Why is this something that you wanted toe jam on in this 12 00:00:49.770 --> 00:00:54.540 particular episode? You know, people are asking about it because people want 13 00:00:54.540 --> 00:00:57.250 feedback. People want to know they're heading in the right direction, or at 14 00:00:57.250 --> 00:01:00.180 least kind of know where they're at. As far as being a podcast host. Since 15 00:01:00.180 --> 00:01:03.890 we're launching So money podcast with people who have never been on a podcast, 16 00:01:03.890 --> 00:01:06.680 people are naturally asking the question. Well, what is a good host? 17 00:01:06.680 --> 00:01:11.670 What exactly do I do? Do I need to learn how to pronounce sale? Many words, 18 00:01:11.670 --> 00:01:15.430 right? Do I need it? How do I add more charisma? Is it okay if I interrupt 19 00:01:15.430 --> 00:01:19.190 them like people have lots of questions on how to be a good podcast host? And 20 00:01:19.190 --> 00:01:23.740 then, after I realized after this last week, I've hit finally like 50 episodes 21 00:01:23.740 --> 00:01:29.370 of Recorded, which in sweet fish Media Land is not very many episodes compared 22 00:01:29.370 --> 00:01:35.250 to James James is like 1500 episodes recorded, but it's a start. It's a lot 23 00:01:35.250 --> 00:01:40.540 more than five, right? It's a huge deal. I've learned you. It's a seven episode. 24 00:01:40.540 --> 00:01:44.480 So the fact that you've got to 50 is is huge. So you wrote the post about the 25 00:01:44.480 --> 00:01:48.970 things you've learned and in your 50 episodes, and what ended up making that 26 00:01:48.970 --> 00:01:54.480 list Number one is just starting with a fun question, right? I think, found 27 00:01:54.480 --> 00:01:57.260 that one of the biggest parts is actually just being comfortable and 28 00:01:57.260 --> 00:02:01.110 making the guest comfortable and like the easiest hack you can add is adding 29 00:02:01.120 --> 00:02:04.540 a fun question. The beginning. You could be a simple as if you could pick 30 00:02:04.540 --> 00:02:08.120 a superpower. What superpower would it be? And why even asking about their 31 00:02:08.120 --> 00:02:11.640 highlight of the day? Um, if you get fancy, you can kind of learn a little 32 00:02:11.640 --> 00:02:14.610 bit about them ahead of time and ask him a question that's, you know, it's 33 00:02:14.610 --> 00:02:17.770 gonna be a little bit more fun for them. Like I had a guy who specialized in 34 00:02:17.770 --> 00:02:21.200 marketing automation on recently on I knew I'm like, Hey, man, what's the 35 00:02:21.200 --> 00:02:23.490 coolest marketing tool you've discovered recently? What are you 36 00:02:23.490 --> 00:02:26.800 playing with? Because I know guys like that are gonna have, Like all, Dude, I 37 00:02:26.800 --> 00:02:30.610 found this new tool recently. It's so cool, right? Geeked out over the little 38 00:02:30.610 --> 00:02:33.900 tool. So, like there's a couple different approaches. You can have a 39 00:02:33.910 --> 00:02:37.220 four or five canned ones that you can kind of fall back on if you don't want 40 00:02:37.220 --> 00:02:41.400 to customize it. But it's the easiest way to try to get comfortable. Another 41 00:02:41.400 --> 00:02:46.380 thing I mentioned in The Post was just getting comfortable yourself before the 42 00:02:46.380 --> 00:02:50.680 interview actually picked this up from a guy named Tiago Forte, who started a 43 00:02:50.680 --> 00:02:54.670 company called Second Brain, the course called the Second Brain. He does a 44 00:02:54.670 --> 00:02:58.160 podcast, does lots of interviews, and I found out to kind of like ease the 45 00:02:58.160 --> 00:03:01.700 tensions before he jumps onto a podcast. He actually takes a tennis racket and, 46 00:03:01.700 --> 00:03:05.640 like, beats his futon with it, which I thought I'm like. That's kind of 47 00:03:05.640 --> 00:03:08.950 ridiculous, but I'm like I didn't want to go beat my couch with the tennis 48 00:03:08.950 --> 00:03:14.020 racket. So I just stood in the back of my office and just started air boxing 49 00:03:14.030 --> 00:03:17.120 for, like, a minute or two and exhausted myself about 10 minutes 50 00:03:17.120 --> 00:03:19.820 before I caught my breath and then jumped on the interview. I'm like, Wow, 51 00:03:19.830 --> 00:03:24.410 yeah, I actually feel great. Not only did it get away any, like, nervousness 52 00:03:24.410 --> 00:03:27.020 I had left in me, but kind of put me on the edge of my chair, kind of like, 53 00:03:27.020 --> 00:03:31.300 Come on, I'm ready to go. Let's do this, you know? So then you enter the podcast 54 00:03:31.300 --> 00:03:35.150 and you're leaning into it versus kind of like oh, like, hey, yeah, well, it's 55 00:03:35.160 --> 00:03:39.820 it's going okay. You're like, Come on, your into. It just increases your 56 00:03:39.830 --> 00:03:43.240 energy levels, and I think get your your guests a little bit more excited. 57 00:03:43.250 --> 00:03:45.560 So those were kind of some of the big things that I've learned. If you want 58 00:03:45.560 --> 00:03:50.350 to find like the rest of them, like how equipment isn't that great, like you 59 00:03:50.350 --> 00:03:53.250 don't need great equipment to get started, it's It's more about the 60 00:03:53.250 --> 00:03:56.320 quality of the interview. More than anything, you can find me on LinkedIn 61 00:03:56.320 --> 00:04:00.850 and find that post. But today I wanted to dive MAWR into. Now that I've kind 62 00:04:00.850 --> 00:04:04.850 of gotten through my 1st 50 episodes, you know, I want to up my game. I wanna 63 00:04:04.850 --> 00:04:09.650 get better at this. There's still so much more toe learn, and even James was 64 00:04:09.650 --> 00:04:12.820 giving me some tips earlier in the week. I'm like, Oh, that's gonna be an 65 00:04:12.820 --> 00:04:16.269 episode because I want to improve my game And I know that we have a lot of 66 00:04:16.269 --> 00:04:18.700 customers listening to this and a lot of people who were just doing 67 00:04:18.700 --> 00:04:21.160 podcasting on their own because you've figured out how to just do it 68 00:04:21.160 --> 00:04:25.580 internally, which is fantastic. We love people starting podcast. So I wanted to 69 00:04:25.580 --> 00:04:32.310 hear from the master, uh, like, far, far from master level. What are the 70 00:04:32.310 --> 00:04:37.620 next steps I can take to do it better, and I know that what he says is gonna 71 00:04:37.620 --> 00:04:41.100 be great for everyone listening. Who wants toe like become a better podcast 72 00:04:41.100 --> 00:04:45.170 host in themselves? Yeah, man. So So I will talk about this with my buddy 73 00:04:45.180 --> 00:04:51.090 Timmy, who's our content strategist Quite a bit, and I am far from master 74 00:04:51.090 --> 00:04:55.590 level, but I have done several 100 of these things, and I'm in close 75 00:04:55.590 --> 00:04:59.150 proximity to Timmy as he's, I think, doing three or four different podcasts 76 00:04:59.150 --> 00:05:04.560 himself. And he's constantly honing the craft of interviewing on one of the 77 00:05:04.560 --> 00:05:08.670 things that we talked about a lot is just being conversational. This one 78 00:05:08.670 --> 00:05:12.630 sounds a little fluffy. I don't want to camp out on this too long, but being 79 00:05:12.630 --> 00:05:17.210 very light and relaxed and just conversational, treating the person on 80 00:05:17.210 --> 00:05:20.030 the other end of the zoom line or riverside. Or however you're recording 81 00:05:20.030 --> 00:05:23.050 your episode, treating them like they're just a friend that you're 82 00:05:23.050 --> 00:05:27.970 talking with over coffee. People get in their head and they overcomplicate on 83 00:05:27.970 --> 00:05:31.930 day, and they tried toe turn on their radio voice, and they try to just make 84 00:05:31.930 --> 00:05:35.210 it more complicated than it needs to be. You're a human having a conversation 85 00:05:35.210 --> 00:05:39.590 with another human. Just be conversational. Bu I know you hate that. 86 00:05:39.590 --> 00:05:46.480 Set that saying bu But it rings true in this setting. Don't try to be overly 87 00:05:46.480 --> 00:05:50.050 polished. Don't try toe. Pretend like you're going to do this Perfect. Even 88 00:05:50.050 --> 00:05:53.530 here, Right? Like in this recording of this, we've we've flubbed a couple 89 00:05:53.530 --> 00:05:58.330 times. It's okay. Like be authentic. Be okay with rolling with the punches. Eso 90 00:05:58.330 --> 00:06:01.120 being conversational is one thea other one. That's just been a really 91 00:06:01.120 --> 00:06:04.910 practical thing for me. That I've had to learn is to just shut down your 92 00:06:04.920 --> 00:06:09.380 email, take your phone off of your desk or, like, turn your phone upside down. 93 00:06:09.380 --> 00:06:13.850 So you're not seeing texts that come in and emails that come in because I found 94 00:06:13.850 --> 00:06:18.360 that a lot of times when I'm trying to be good with active listening and 95 00:06:18.360 --> 00:06:21.870 actually listening to what the guest is trying to say so I can engage with it 96 00:06:21.840 --> 00:06:26.570 If a text comes in or an email comes in, I just naturally gravitate to that. And 97 00:06:26.570 --> 00:06:30.070 then I miss half of what the person said, and I either have to roll to the 98 00:06:30.070 --> 00:06:32.940 next question without really engaging what they said, because it quite 99 00:06:32.940 --> 00:06:36.230 frankly, don't remember what they said or didn't even recall what they said 100 00:06:36.230 --> 00:06:39.760 because I wasn't paying attention. And that's just a bummer. You're short 101 00:06:39.760 --> 00:06:44.450 sighting. You are limiting the effectiveness of the episode when 102 00:06:44.450 --> 00:06:49.140 you're not fully focused on what the guest is saying and then trying on, 103 00:06:49.140 --> 00:06:52.770 then engaging with it the best you can. Not every not every time the guest says 104 00:06:52.770 --> 00:06:57.500 something you need to respond with something thoughtful or some insight. 105 00:06:57.510 --> 00:07:00.900 Sometimes it's best to just move on if you genuinely don't have anything to 106 00:07:00.900 --> 00:07:04.930 add to it. I think that's a mistake that a lot of host make do They think 107 00:07:04.930 --> 00:07:08.590 that you have to say something toe Every single thing that I guess says 108 00:07:08.590 --> 00:07:11.910 and that's simply not true. If you don't have anything like genuinely 109 00:07:11.910 --> 00:07:16.720 helpful to contribute, just move on. The other thing that I will talk about 110 00:07:16.720 --> 00:07:21.550 here is this is a hack that really I think Timmy has started to stumble into, 111 00:07:21.560 --> 00:07:26.750 but it's not spending any time at all on the front end of an interview, 112 00:07:27.040 --> 00:07:32.170 asking the guest to talk about themselves. I've been on probably over 113 00:07:32.170 --> 00:07:36.420 100 podcasts as a guest at this point, and it's always kind of awkward for me 114 00:07:36.420 --> 00:07:39.420 when people like, Well, James, tell us how you got started like I don't know, 115 00:07:39.420 --> 00:07:41.910 Like, do you want me to talk about when I started Sweet fish? Do you want me to 116 00:07:41.910 --> 00:07:45.820 talk about like when I was growing up? Do you want me to talk about right out 117 00:07:45.820 --> 00:07:49.110 of college and my career journey like it's just kind of awkward. I don't 118 00:07:49.110 --> 00:07:52.270 really know where to start. I don't know how much detail to share. I always 119 00:07:52.270 --> 00:07:55.540 feel like I'm sharing too much of the story and it's boring people. And the 120 00:07:55.540 --> 00:07:59.430 reality is, it is because it is what when Timmy Now we're talking at lunch 121 00:07:59.430 --> 00:08:03.520 today. It was like James, people will care about your story and your bio and 122 00:08:03.520 --> 00:08:08.100 what company you're at after you've delivered value to them. So set your 123 00:08:08.100 --> 00:08:13.350 guest up for success by getting right into the meat of the content and 124 00:08:13.340 --> 00:08:16.910 letting them share value. And then at the end, you could say, Hey, how can 125 00:08:16.910 --> 00:08:20.500 people find you? Oh, goto our company's website or find me on linked in or 126 00:08:20.500 --> 00:08:23.650 check out the book that I wrote people are going to actually want to stay 127 00:08:23.650 --> 00:08:27.430 connected with the guest if they didn't have to sludge through two or three 128 00:08:27.430 --> 00:08:31.390 minutes of you know, their back story, that really wasn't super relevant or 129 00:08:31.400 --> 00:08:35.840 interesting to your listener. So that's a big one. You've already mentioned the 130 00:08:35.840 --> 00:08:39.419 high low question asking your guest. Hey, what's been your high and low 131 00:08:39.419 --> 00:08:42.340 today? You don't even have to do that during the actual interview. Do that, 132 00:08:42.340 --> 00:08:46.610 preinterview because people will tell you, they'll tell you all we you know, 133 00:08:46.610 --> 00:08:49.900 we close to you this morning. That was awesome. My low. Oh, my, You know, my 134 00:08:49.900 --> 00:08:53.630 daughter got in a little accident on her bike. So she's Skender. Need that. 135 00:08:53.640 --> 00:08:57.750 And you'd be shocked at how intimate people will get with you whenever you 136 00:08:57.750 --> 00:09:01.290 just say, Hey, man, what's been your high and low so far today? And so 137 00:09:01.300 --> 00:09:05.520 that's that's been a really tangible take away. That Timmy has been pressing 138 00:09:05.520 --> 00:09:09.280 on me is like, man, it works. Ah, lot in the interviews that I've been doing 139 00:09:09.290 --> 00:09:12.390 and then where I really want to camp out the rest of this time, Dan, and 140 00:09:12.390 --> 00:09:17.290 this is where I think we've created two different frameworks. We call one P O v 141 00:09:17.290 --> 00:09:21.760 Discovery, and we call another one. What? Why, how and so I'll start with P 142 00:09:21.760 --> 00:09:26.160 O. V. Discovery People V. Discovery is best done, in my opinion, in a separate 143 00:09:26.160 --> 00:09:31.350 preinterview. It can also be done in a pre interview right before you record. 144 00:09:31.340 --> 00:09:35.330 Sometimes it's better if you let that p. O. V that you discover during that 145 00:09:35.330 --> 00:09:39.030 process to sit a little bit. Other times it's better if you just roll 146 00:09:39.030 --> 00:09:42.810 right into the episode while the thoughts air fresh. But the essence of 147 00:09:42.820 --> 00:09:47.290 P. O. V. Discovery is just that you want to discover your guests unique and 148 00:09:47.290 --> 00:09:52.550 distinct point of view, and the way you do that is by asking one of these three 149 00:09:52.550 --> 00:09:56.670 questions. So you set up the pre interview. It's 15 20 minutes, and you 150 00:09:56.670 --> 00:10:00.750 ask, what's a commonly held belief in your industry that you passionately 151 00:10:00.750 --> 00:10:03.850 disagree with? So it instantly gets them talking about something against 152 00:10:03.850 --> 00:10:08.470 the grain. Another question is, what should everyone stop doing that they're 153 00:10:08.470 --> 00:10:11.900 currently doing right now in your industry? And then what should everyone 154 00:10:11.900 --> 00:10:16.490 start doing that they're not doing right now in your industry and from 155 00:10:16.500 --> 00:10:21.150 asking those simple three questions, you're going to be able to gauge a 156 00:10:21.150 --> 00:10:25.110 topic from one of those three responses that you can build an entire episode 157 00:10:25.110 --> 00:10:29.170 around two of their responses might not be that great, but one of them, 158 00:10:29.180 --> 00:10:32.660 typically always is. It's usually the first one a commonly held beliefs that 159 00:10:32.660 --> 00:10:36.660 they passionately disagree with. If you can feed these questions to them ahead 160 00:10:36.660 --> 00:10:39.180 of time and just say Hey in the preinterview, these are the questions 161 00:10:39.180 --> 00:10:42.820 we're gonna be asking, just gets their brain a little bit. Ah, little bit 162 00:10:42.820 --> 00:10:46.530 going into that and they could put a little bit more thought into it. Um, 163 00:10:46.540 --> 00:10:49.980 they're gonna walk away from that pre interview being grateful that you've 164 00:10:49.980 --> 00:10:53.410 helped them articulate their point of view because it's something that they 165 00:10:53.410 --> 00:10:56.350 probably thought for a long time. But they've never necessarily said it 166 00:10:56.350 --> 00:11:02.260 before, and you're about to record that thought or that idea, and people end up 167 00:11:02.260 --> 00:11:06.840 being very grateful for it. So that's P O. V. Discovery. That's preinterview. 168 00:11:06.850 --> 00:11:10.640 What? Why? How is another framework that we developed? And that's when 169 00:11:10.640 --> 00:11:14.660 you're you've already you've already figured out what that P. O. V is Now 170 00:11:14.660 --> 00:11:19.370 you're in the interview and you wanna pull is much of that P O v out of them 171 00:11:19.380 --> 00:11:24.360 as possible. And so the framework that that Timmy and I developed, really? I 172 00:11:24.360 --> 00:11:29.470 think mostly Timmy of the what? Why? How framework? The what is the 173 00:11:29.470 --> 00:11:37.020 identification and definition of the P. O. V. So depending on what p o. V angle 174 00:11:37.020 --> 00:11:40.610 you go with, whether it's start, stop or commonly held belief, you know, it 175 00:11:40.610 --> 00:11:43.720 could be what is what is it that everyone should stop doing? So you're 176 00:11:43.720 --> 00:11:47.480 having them re articulate their P o. V at the beginning of the interview. What 177 00:11:47.480 --> 00:11:50.850 exactly do you mean by you know, fill in the blank? Can you give me an 178 00:11:50.850 --> 00:11:57.140 example? What should they do instead? How do you define X y z? So those air 179 00:11:57.140 --> 00:12:02.390 your what questions and that really again it just identifies and defines 180 00:12:02.400 --> 00:12:05.000 the point of view that you're gonna be talking about for the rest of the 181 00:12:05.000 --> 00:12:08.790 interview. So those what questions are typically done the very beginning, The 182 00:12:08.790 --> 00:12:12.830 next is why. So this allows them to impact the theory, the reason the 183 00:12:12.830 --> 00:12:17.510 rationale behind they're Pope s. So these questions air, you know, why do 184 00:12:17.510 --> 00:12:20.800 you think everyone does? You know, whatever it is that that you're talking 185 00:12:20.800 --> 00:12:25.540 about, why should they do what you're suggesting instead? Why does it work 186 00:12:25.540 --> 00:12:29.470 better? What results have you seen? What results do you think listeners 187 00:12:29.470 --> 00:12:33.790 should expect? Why are people stuck in whatever that bad behavior is that 188 00:12:33.790 --> 00:12:37.590 they're trying to preach against? So those are your Why question? So what? 189 00:12:37.600 --> 00:12:42.060 Identification and definition. Why is allowing them to share theory, reason 190 00:12:42.060 --> 00:12:46.900 and rationale? And then the last is how so This is the action guide. This is 191 00:12:46.900 --> 00:12:51.450 strategy. This is pitfalls to avoid. So these questions look like this. How 192 00:12:51.450 --> 00:12:55.450 does someone hearing this for the first time take action for someone wanting to 193 00:12:55.450 --> 00:13:00.210 do this? What? Step number one? What's step two? How could someone wanting to 194 00:13:00.210 --> 00:13:05.900 follow along easily get this wrong? How does someone copy what you're saying in 195 00:13:05.910 --> 00:13:10.840 this particular situation? What should everyone doing this watch out for? So 196 00:13:10.840 --> 00:13:15.860 what are the pitfalls that they should be looking to avoid as they start to 197 00:13:15.860 --> 00:13:20.570 pursue what it is that you're telling them to pursue? And so what? Why? How 198 00:13:20.570 --> 00:13:25.390 identification and to find the P o. V. Why? Theory, reason, rationale how How 199 00:13:25.390 --> 00:13:28.520 is your action guide your strategy or pitfalls? You actually do a fantastic 200 00:13:28.520 --> 00:13:33.760 job already, Dan, at the how you dive in deep and you try to figure out 201 00:13:33.760 --> 00:13:39.150 exactly what the person on the other end has done but allowing them to 202 00:13:39.160 --> 00:13:44.080 define and then get into the why behind why they believe what they believe is a 203 00:13:44.080 --> 00:13:48.120 great way to kind of tee up for that. How, but this. Essentially, if you 204 00:13:48.120 --> 00:13:52.890 follow this, what? Why how framework It allows you to produce really actionable 205 00:13:52.890 --> 00:13:56.460 content. And at the end of the day, as content marketers, that's what we're 206 00:13:56.460 --> 00:14:00.860 trying to do. We want to put out the most helpful content that we possibly 207 00:14:00.860 --> 00:14:05.590 can, because we know when we help a lot of people, they're gonna ultimately 208 00:14:05.600 --> 00:14:09.450 remember us and talk about us and possibly do business with us. If 209 00:14:09.450 --> 00:14:13.340 there's if there's an opportunity where where we can work together, so eso, 210 00:14:13.340 --> 00:14:18.580 that's what Why, how and plb discovery? And really, that's I mean, that's a big 211 00:14:18.580 --> 00:14:22.540 part of what I talk about. Whenever, whenever folks asked the question that 212 00:14:22.540 --> 00:14:25.310 you just asked, which is, you know, how do you become a better podcast? does 213 00:14:25.310 --> 00:14:28.320 what your what? Your thoughts on some of that stuff. It's really interesting 214 00:14:28.320 --> 00:14:31.960 to me because it kind of confirms. Like what I've always known for probably 215 00:14:31.960 --> 00:14:36.230 like the last five years is that good marketing is kind of become good 216 00:14:36.230 --> 00:14:41.330 journalism, right? The what? White? How is just a shorter, abbreviated version 217 00:14:41.330 --> 00:14:46.940 of like the Five Ws and how right Who, what, when, where, why and how. But but 218 00:14:46.950 --> 00:14:51.530 in this particular case for B two B growth or for most B two B podcast, you 219 00:14:51.530 --> 00:14:55.900 know when and where don't really matter as much, right? So you're really just 220 00:14:55.900 --> 00:15:00.460 dealing with. And there's and who who like those three W's don't matter as 221 00:15:00.460 --> 00:15:07.180 much. What really matters is what, why and how in these types of shows. So I 222 00:15:07.180 --> 00:15:09.670 mean, I've even considered going back just to get my masters degree in 223 00:15:09.670 --> 00:15:13.640 journalism just to do this better. I don't think it's quite necessarily, but 224 00:15:13.650 --> 00:15:16.600 there's actually a lack, I think, a lack of information on this particular 225 00:15:16.600 --> 00:15:20.920 subject of how to be a better interviewer, how to be a better content 226 00:15:20.920 --> 00:15:25.750 creator because most of this is stuck in journalism land. It needs to come 227 00:15:25.750 --> 00:15:29.330 over to marketing eso. I'm actually still hunting for a course on it. I 228 00:15:29.330 --> 00:15:32.110 know there's probably something out there, but yeah, there's a There's a 229 00:15:32.110 --> 00:15:36.540 lot of stuff around that the stuff that I really enjoy and this is more on the 230 00:15:36.540 --> 00:15:39.900 softer side of podcast hosting, but it's around charisma. I know you 231 00:15:39.900 --> 00:15:44.080 mentioned that at the top of the interview, there's a I've heard great 232 00:15:44.080 --> 00:15:47.830 things about a course from the YouTube, the popular YouTube channel, charisma 233 00:15:47.830 --> 00:15:50.820 and command. I think they do, of course, like it's like charisma, you or 234 00:15:50.820 --> 00:15:54.700 something like that. Andi, I think they even do like a one month or a two month 235 00:15:54.700 --> 00:15:59.140 guarantee. So if you buy the course and you don't get value from it, they'll 236 00:15:59.140 --> 00:16:02.520 give you all your money back. I don't remember what the prices it might be 237 00:16:02.520 --> 00:16:06.500 like 1000 bucks or something. But if you're getting into podcasting and you 238 00:16:06.510 --> 00:16:10.790 you fear that you don't have the charisma that it takes, thio do it well 239 00:16:10.790 --> 00:16:15.840 and, uh, to really win people over to you quickly. Uh, that course, I think, 240 00:16:15.840 --> 00:16:20.160 would be a fantastic resource for folks, but I agree. I mean, I've heard the guy 241 00:16:20.140 --> 00:16:23.580 Alex Bloomberg, I think, is his name. He started gimlet. They got acquired 242 00:16:23.580 --> 00:16:28.810 for, like, $240 million from Spotify. They do a bunch of really awesome 243 00:16:28.810 --> 00:16:34.550 podcasts that Spotify acquired, I think two years ago now on he talks about 244 00:16:34.550 --> 00:16:38.410 this approach to storytelling and journalism. And and how do you dig in? 245 00:16:38.410 --> 00:16:41.960 And how do you press into pain? And how do you How do you stretch things out 246 00:16:41.960 --> 00:16:46.390 that needed to be stretched out on DSO? Its's really fascinating. It's an art 247 00:16:46.390 --> 00:16:49.950 that I haven't probably studied nearly as much as I should, but agreed that 248 00:16:49.960 --> 00:16:54.450 it's not talked nearly enough. Yeah, so maybe we'll cover that more in depth in 249 00:16:54.450 --> 00:16:59.440 a future episode. Or maybe a Siri's. We'll have to see. Until then, I think 250 00:16:59.450 --> 00:17:04.050 the shortcut of If you want to take, like the 80 20 principal, the 20% 251 00:17:04.050 --> 00:17:08.089 that's gonna get you 80% of the way there is just taking this What? Why, 252 00:17:08.089 --> 00:17:12.780 how framework? And fleshing out some of the questions that James dropped in 253 00:17:12.790 --> 00:17:17.599 relation to those three parts. So I think that gets you most of the way 254 00:17:17.599 --> 00:17:22.660 there already. Yeah, and I cannot speak enough about p O v. Discovery. So going 255 00:17:22.660 --> 00:17:26.380 into the interview, knowing what the point of view is of your guests that 256 00:17:26.380 --> 00:17:29.190 you're going to share, I was just telling to me this today at lunch, you 257 00:17:29.190 --> 00:17:32.560 know, a lot of getting asked to be on a lot of podcasts, and I'm just finding 258 00:17:32.560 --> 00:17:36.300 that a lot of people and this is what we did for over 1000 episodes with GDP 259 00:17:36.300 --> 00:17:42.260 growth. They just kind of get on and wing it. And it's because maybe you're 260 00:17:42.270 --> 00:17:45.960 the friend of a podcast host or your they know you already. And so they're 261 00:17:45.960 --> 00:17:49.200 like, Oh, we'll just get on and have a great conversation. But the reason I'm 262 00:17:49.200 --> 00:17:53.160 confident this episode is gonna hit and it's gonna be really helpful for people 263 00:17:53.340 --> 00:17:57.260 is because you and I sat down before this and said, Okay, what is it that we 264 00:17:57.260 --> 00:18:00.850 want to communicate? And we mapped it out, and now we're having the 265 00:18:00.850 --> 00:18:04.410 conversation around it so it doesn't take an enormous amount of preparation. 266 00:18:04.420 --> 00:18:09.090 Don't don't let that get in your way, but at least setting aside and going 267 00:18:09.090 --> 00:18:13.840 what is the P. O. V that we're gonna hammer on this episode and then and 268 00:18:13.840 --> 00:18:17.160 then start recording mean that P O V. Discovery process is huge. It's only 269 00:18:17.160 --> 00:18:22.090 three questions, but I promise you it will help you get started. It will help 270 00:18:22.090 --> 00:18:26.160 your content be so much more helpful and actionable Andan the what? Why? How 271 00:18:26.160 --> 00:18:29.710 is obviously going to get you from the actual interview to the end of the 272 00:18:29.710 --> 00:18:33.020 interview and extract as much goodness is, you possibly can. So if you're 273 00:18:33.020 --> 00:18:36.930 listening to this, hopefully this has been valuable for you. If you haven't 274 00:18:36.930 --> 00:18:40.580 already left a rating of the show, we don't even care about reviews. They 275 00:18:40.580 --> 00:18:44.900 don't matter that much from what we've seen. Just go to apple podcast search 276 00:18:44.900 --> 00:18:48.180 GDP growth tap The number of stars you think this show deserves, it will 277 00:18:48.180 --> 00:18:52.190 literally take you like, two seconds. Those ratings are super, super helpful 278 00:18:52.190 --> 00:18:59.140 for us. Um, and we are excited to be diving into more of this type of 279 00:18:59.140 --> 00:19:03.280 content. You're gonna hear us talk about, uh, dans journey and becoming a 280 00:19:03.280 --> 00:19:08.690 B two b podcaster and obviously gleaning from folks like myself and 281 00:19:08.690 --> 00:19:11.890 Logan, who have who have done a lot more episodes than he has a this point. 282 00:19:11.890 --> 00:19:15.580 He'll he'll beat us before we know what I think. But if you're if you're liking 283 00:19:15.580 --> 00:19:18.730 this on, do you want to give us feedback on this episode or anything 284 00:19:18.730 --> 00:19:21.780 else you can feel free to email Dan or myself? I'm James, that sweet fish 285 00:19:21.780 --> 00:19:25.760 media dot com Dan is Dan about Sanchez and Swedish media dot com. We'd love to 286 00:19:25.760 --> 00:19:28.080 hear from you. We hope you have a fantastic day. 287 00:19:29.240 --> 00:19:33.380 Eyes the decision maker for your product or service. Abebe marketer. Are 288 00:19:33.380 --> 00:19:36.860 you looking to reach those buyers through the medium of podcasting? 289 00:19:36.870 --> 00:19:42.050 Consider becoming a co host of BTB Growth. This show is consistently 290 00:19:42.050 --> 00:19:46.160 ranked as a top 100 podcast in the marketing category of Apple podcasts, 291 00:19:46.340 --> 00:19:51.510 and the show gets more than 130,000 downloads each month. We've already 292 00:19:51.510 --> 00:19:55.080 done the work of building the audience so you can focus on delivering 293 00:19:55.080 --> 00:20:00.090 incredible content to our listeners if you're interested. Email Logan at sweet 294 00:20:00.090 --> 00:20:02.870 fish media dot com.