Transcript
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Welcome back to the BEDB grows show. I'm Dan Sanchez and today we're doing
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another episode on the how to podcast
series and I'm joined with James Carberry,
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the founder of sweet fish media and
the creator of this show. So,
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James, how you doing today?
I am fantastic, my man. I'm
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really excited to dive into this topic
because it's something that is a big part
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of the conversations that we have internally
at sweetish and it's a huge part of
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our customers experience because it's such a
huge part of the success of of a
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BDB podcast. So I'm really excited
to kind of have our thoughts organized around
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this and dive into this today.
Today we're talking about how to name a
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podcast. It's a topic that's come
up frequently, even over the last month,
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over the last multiple months, as
we've had more and more discussions with
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launching our own podcast, around naming
and even a bunch of our customers how
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do you properly name a podcast?
And there's actually a lot of considerations that
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go to it. Even though it
seems like it'd be an intuitive choice,
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it's actually a very unintuitive thing to
do and James has had some great thoughts
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about it. I mean, you've
launched how many podcasts now? Yeah,
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we've done well over a hundred.
It might be knocking down the door two
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hundred podcasts at this point. And
just to give folks context, our experience
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is in the BTB space. So
we are specifically going to be talking here
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about naming be to be podcast,
podcasts that typically are aligned with what we
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call content based networking, so shows
that are not just intended to grow an
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audience but also intended to help you
attract your ideal buyer or ideal strategic partners
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as guests on your show as well. So give a little bit of context
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before we dive into this. Absolutely. So, why would you say like
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this is even important? Why is
this critical to get right the first so
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so the name of your show,
you know, as we were talking about
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before we start recording this day,
and like the name of your show is
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foundational. I mean, imagine if
your house had, you know, a
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shaky foundation or if you, you
know, were to build your house on
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sand as opposed to concrete. It
makes such a massive impact on the you
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know, has long term implications of
the success of your show, and it's
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important because it's going to determine your
audience and it's going to determine the type
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of guests that you can get on
the show. And if you want to
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be strategic with your podcast and you
want it to stand the test of time,
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you obviously want your show to attract
ideal listeners that can actually buy your
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products or service or refer your product
and service to, you know, to
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your ideal buyers. But you also
want your show to be able to attract
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your ideal clients as guests on your
show, because when, when you have
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an ideal clan as a guest on
your show, it's the fastest way to
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build a meaningful one to one relationship
with somebody. It's fastest way I found
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anyway to do that, and relationships
and be to be are a huge part
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of success. If somebody knows,
likes and trust you, then they are
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likely going to buy from you when
they have a need for what it is
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that you offer. So that's why
I think it's so important to nail the
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name of your show absolutely. And
as a marketer, I think all marketers
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know the importance of a name right
like the name of your company matters,
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the name of our your lead product. It really matters. It's set the
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expectations for what it is, what
it does, maybe how it makes you
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feel. There's just a lot of
things that pivot on that name. So
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it's worth taking the time to do
it well. Yeah, what are some
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common elements you find make up a
good name? Yeah, so, as
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I thought about this, you know, I think a name has to be
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authoritative. It needs to be really
strong and position you as the leader in
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your industry or in your space.
We're going to get into some nuances and
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some examples later, but it needs
to be authoritative. The shorter the better.
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So we were actually doing some digging
on Apple podcasts before we started this
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episode, and you realize that a
lot of podcast names get truncated, and
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so if you have a show name
that is more than, I think,
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twenty two characters, it is likely
going to get truncated. It's somewhere around
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twenty two to twenty three characters,
and that matters. You don't you obviously
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don't want your show name to get
truncated. There there are shows and apple
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podcasts that do go longer than that
and they're still successful. So we're not
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saying that you can't have a successful
show. You can't build brand around your
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show to overcome having a truncated name. But if you're being thoughtful about what
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the show name is on the front
end, keep that in mind under under
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twenty three characters if possible. This
next element is you need to be clear.
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So many people try to get cute
and fancy and they try to incorporate
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a lot of different things about their
brand and their expertise into the show name.
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But above all, your show name
should be crystal clear. When someone
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is searching for a topic that they're
interested in and at an apple podcast or
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spotify and they see your show,
that's what you want to happen right you
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want them searching for what they want
to consume and you want your show name
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to be so clear that your show
POPs up whenever they're typing what they want
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to listen to and they need to
have no doubt what your show is about.
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People miss we're going to talk about
some common mistakes later in this but
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people mess that up a lot.
It's an easy thing to mess up because
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it's it. Like you said earlier
in the episode, this this naming start,
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this what this approach to naming your
show is not. It's not intuitive.
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It's actually pretty counterintuitive, but these
are things that we've learned over time
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that we have to be mindful of. So make sure you're show name is
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clear. I want to talk about
something here, Dan, because you mentioned
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it before we started recording, and
it's, you know, should you use
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the word podcast or show in your
name? Yep, and and I think
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that you know, this falls into
the you know, elements of a name
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right. And so we've got some
shows. You know, we're a podcast
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first media company, but we're also
podcast agency. So we have our own
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shows based on things that we've learned
from the hundred plus shows that we produced
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for other companies. But then we
also are producing a lot of new shows
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every month for the shows that we
don't own. And so for our shows,
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you know, we've got one of
our podcasts, it's called the manufacturing
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show, but we've got another show
called baby growth, which you're listening to
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now. We've got another one called
crafting culture, so we go both ways.
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We've got another one called the CIO
show. So as I started thinking
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about why is using show in one
context better than the other, and I
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think first we'll start by saying should
we use the word show? Or podcast,
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and my thinking has evolved over time
on this. I think that using
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the word show is better and,
and this is only a recent realization for
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me, I think using the word
show is better because it actually opens up
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your media property to being used in
a lot of different contexts. So let's
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say you want to translate or repurpose
content from your podcast onto youtube or a
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linkedin live series. Being able to
use the same name across platforms means you
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need to use the word show instead
of podcast. So I would air right
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now, you know, as we're
recording this May of two thousand and twenty.
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My stance is I think you should
air. If you're going to use
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one or one or the other show
or podcast in your show name, I
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would say you show. But let's
talk about when to actually use show.
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So when you look at a show
name like, I don't know, let's
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use two of our shows, so
crafting culture and the manufacturing show. Yeah,
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so the reason we use in the
show name the manufacturing show is because
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manufacturing is a big industry. It's
a very authoritative name and we're going to
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be covering a lot of ground on
that show. So the more authoritative the
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name, the bigger the industry,
or I don't even want to say the
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bigger the industry. If you're covering
an entire industry, then it's likely that
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you're going to need show as the
noun in your show name, because for
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us, manufacturing becomes the adjective,
the manufacturing show. It's the the or
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I don't know if it's necessarily the
adjective, it is the descriptor of show.
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So what kind of show? The
Manu facturing show, as opposed to
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be to be growth, which does
not, does not necessarily need to have
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show in in the name, and
so it what are your thoughts on this?
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Dand, yeah, it does sound
weird to have a show that doesn't
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have that descriptor in it. I
mean you think if even our other show,
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like the CIO show, it just
looks totally weird standing by itself the
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CIO or just ceio, like it's
like lacks enough description, like it's not
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a complete description without the word show
in it. Yep, it just needs
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a little bit more in order for
it to be viable. Yeah, so
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if we if we were to have
named it the effective cio, that does
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it like it it rolls off your
tongue better and you have a descriptor in
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there, and then Ceioh, which
is the you know, we're going to
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talk about coming common naming frameworks later, but the job title of the ideal
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listener or your ideal guest is now
the thing being described, and that's where
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it makes sense. Yep. So
those are my thoughts on on the common
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elements of a good name. Yeah, and I even think of like Joe
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Rogan. I mean he just moved
his whole show to spotify. It's for
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a hunt even at it's not even
an apple podcast anymore, right, yeah,
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like it's now a show on spotify
and I don't think it is spotify
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even using the word podcast as a
I don't know description. It's just audio,
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it's just it's content for them.
So it's like podcast. It's like
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it might be here five years from
now, ten years from now it might
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not. Shows not going anywhere.
It's just a decription for tonight shows,
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so doesn't for a while. So
it's a little bit more timeless and less
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characters you have to deal with,
less syllables, more memorable. Yep.
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So now that we've gone over some
of the good elements, let's jump into
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some of the common mistakes people are
making with names. What do you find
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that people are usually struggling with?
James, the biggest thing that I see
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company struggling with is naming the podcast
after them self, and there are five
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common pitfalls that people want to name
their show after they they're want to name
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it after their company name, so
just the sweetish media podcast being the example
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there. They want to name it
after their tagline, they want to name
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it after one of their core values
or an amalgamation of their core values.
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They want to name it after them
self. So this is particularly relevant for
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like consultants, to see a lot
of people that are kind of Solo preneurs
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or consultants that want to name their
show after their own name. And then
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a lot of companies want to name
their show after their own expertise. And
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this is a mistake for a lot
of different reasons, but it's a mistake
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ultimately because it alien Hu from being
able to connect with your ideal customer.
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And who wants to be a guest
on a show about something they know nothing
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about? So if you were to
ask me, Dan, if you were
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to start, you know, the
Seo podcast, and you were to reach
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out to me. And let's say
you were an Seo consultant and you wanted
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to do business with me because you
worked with, you know, small growing
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businesses and on the decisionmaker. So
you reach out to me and say,
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Hey, James, I want to
feature you on the SEO podcast. I'm
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an entrepreneur and I'm a marketer,
but I don't know anything about SEO.
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So by you naming your show around
your expertise or, in your case Dan,
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one of your expertises, then you're
alienating yourself from being able to talk
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to your ideal clients, which,
in this example, is me, and
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I see this happening all the time. What it does is it ends up
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mapping to you building an audience with
all of your competitors, right, it's
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your peers in the industry, right. So one of our one of our
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customers, is Panda Doc. They're
a cohost on one of our shows,
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the BB sales show, and had
they decided to not be a part of
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one of our collective shows, let's
say that they had decided to start their
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own podcast and they built the show
around proposals, which is what they do.
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It's a software for sales proposals.
Had they named their show around sales
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proposals. Who Do you think it's
going to want to listen to that show?
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Other people that live and breathe sales
proposals, which are their competitors.
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You're going to have folks you know, let other other SASS companies that offer
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proposal software are going to be listening
to that show because it's all about sales
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proposals. Most people, the VP's
of sales that they're trying to attract,
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don't think about sales proposals all day. It's a part of what they do,
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for sure, and they certainly have
to think about it, but nobody's
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going to want to listen to an
entire show about sales proposals. So instead
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they said, hey, we want
to be a part of the BB sales
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show because that's more encompassing of what
our ideal buyer is going to care about,
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and so it's much more strategic for
Pandadoc to be a cohost on the
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BB sales show than it is for
them to start a podcast solely about sales
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proposals. It's too narrow, it's
too specific. It's not going to attract
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your ideal buyer. And if it
does, or it's only going to attract
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them for a limited amount of time, the amount of time that they're actually
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maybe looking for sales proposal software,
and that's just not what you want out
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of your podcast you want. You
want someone listening to your show for years.
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I mean with BB growth, we're
in active deal cycles with people right
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now that have been listening to our
show for years and because we've built trust
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with them over over time. Now
that podcasts are really having a moment and
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that people are really starting to take
this platform seriously, especially with coded and
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everything that's going on in the world, we are now. We're now top
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of mine because we've been educating them
about things far outside the scope of our
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expertise, which is be tob podcasting, for years and years and years.
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So they trust us. Now they're
coming to us to actually do their podcast
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for them. So those are the
common mistakes. You do not want to
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name it after your company, your
Tagline, your values, yourself or your
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expertise. It's so funny because it's
so counterintuitive. I mean you named your
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website after you, you named your
social media profiles after you. Why wouldn't
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you name your podcast after you?
But podcastings a little bit different in this
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regard because you're asking people to come
on as guests, where you're usually not
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doing that as much in your blog
or in your newsletter or on your website,
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like your show. If you're a
guest base show like bb growth,
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you're it's a totally different game.
So you have to take different considerations into
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account. So, now that we've
kind of gone through some best practices and
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some mistakes, can you give us
the framework that you use at sweetfish media
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to name shows? Yeah, so
we've got a few different frameworks that we
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use to name shows. One of
the frameworks is your ideal buyers industry plus
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your ideal buyers roll. So the
example here would be the healthcare CFO show
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or the healthcare CFO. The second
framework would be your ideal buyers industry plus
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a generic role, so this could
be something like the oil and gas executive.
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And another one that we don't use
a lot, honestly, but it
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is something to consider when it works, it's how to plus what your ideal
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buyer is responsible for doing, so
something like how to sell homes if you
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were doing a podcast that wanted to
attract real estate agents. So those are
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good and I have them kind of
in my mind, but give me some
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examples to kind of like clarify what
that means. So give me an example
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of like your first option. Yeah, so the healthcare CFO. Right,
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so you're covering your buyers industry,
which is healthcare, and the person that
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you're wanting to attract, which is
CFO. You're doubling down on the niche.
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You could also do the CFO show
and talk to a wide variety of
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CFOs, but I think you'll probably
get traction a little bit quicker with that
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double niche, and especially if you
only care about reaching healthcare CFOs, then
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the Healthcare Cef oh show is is
going to be fantastic for you. Another
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framework that I think is is very
authoritative and this would be this would be
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a fourth framework, but it's the
industry or category show. So we've used
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this for the manufacturing show. We've
got one of our customers that does the
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customer experience podcast and with the customer
experience podcast, was actually on site doing
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a media day with another customer and
he rolled up to the the office that
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morning where we were going to be
filming. He was like hey, guess
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what, like on my way into
the office I was searching for new podcasts
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and I typed in customer experience rants
into apple podcast and look what popped up,
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and he threw up on the screen
in the office his phone so we
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all could see it, and it
was the customer experience podcast from our customer,
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bombomb, and all he did was
search customer experience in Apple podcasts because
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that's the category that he was interested
in learning more about that particular morning.
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That person it was a VP of
marketing and a Tech Company. They are
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an ideal buyer for bombomb bombombs of
video email platform where you can send one
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to one personal videos through email,
and they did not do the video email
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podcast because that guy would not have
been searching video email on his way to
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work out morning. He was searching
customer experience. And so going back to
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those common elements, thinking of a
name that's authoritative, and I think I
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wonder if a lot of people stay
away from this because of imposter syndrome,
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like who am I to do the
customer experience podcast? But when you think
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about it, there's no there's no
monopoly on these names, right. There's
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no there's nobody out there saying like
only oracle and only adobe and only the
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massive brands can can own these names, especially in a platform that is rising
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like podcasting right now, like there's
so much availability and in terms of,
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you know, names that are that
are out there. Let's capitalize on that
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in a two thousand and twenty environment
before or every company on the planet has
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a show and get started and and
own your piece of the landscape with a
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really authoritative name. James, while
you were talking, I pulled up research
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survey that I just saw the other
day and it says that of the seven
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hundred eighty people who took the survey, forty percent prefer to search their listening
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APPs directory to discover new podcast forty
percent, Yep, that's not so.
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That's a lot of people. It's
a lot of people are just searching for
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what they want in apple podcast or
Google podcasts or a spotify, which means
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seo kind of becomes a big deal
when it comes to podcast in the best
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way you to get the Seo is
by naming your podcast after the thing number
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one ranking factor. I know it's
the number one ranking factor. It's what's
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going to pull up the thing that
has led to the most growth with our
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show, with beaby growth to show
that you're listening to right now. The
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number one way we've been able to
grow the audience for this show is the
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fact that we rank for the term
be to be. So when you search
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be to be an apple podcasts,
it fluctuates between one and two, but
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we're either the first result or the
second result when you search be to be
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an apple podcast and you cannot understate
how valuable that is, because there are
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a lot of people searching be tob
and when I look at shows that are
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just struggling to get traction, it
is because they have failed to nay,
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name their show in such a way
that is going to rank for something an
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apple podcasts. And it doesn't.
It doesn't necessarily mean that you know just
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because you name it. Maybe it's
a very competitive space, maybe there are
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other factors that apples looking at it
does it. It's not necessarily a Shoein,
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but you're not even going to get
the opportunity to sit at the table
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if your show is named around your
company values or your company name. You're
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not even going to have a shot
if you screw up the name and don't
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and don't name it around the persona
or the industry of your ideal buyer and
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going back to the PANDADOC thing,
like you could if they were to rank
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for sales proposals. That's great,
but again, who's listening to shows about
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sales proposals? It's companies that live
and breathe sales proposals, which are also
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your competitors. So do you want
to build an audience of your competitors or
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do you want to build an audience
of your ideal buyer? And so you
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need to be much more strategic whenever
you're thinking through the name of your show.
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I think listening to this episode's going
to help a ton. Yep,
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you gave me one example before we
jumped on the show that I'll give real
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quick that, I think, really
illustrates how far it should go. And
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you talked about the innovative agency show. It is a podcast. Yeah,
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it's me, Si agees, just, yeah, it's just the innovative agency.
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So no show at the end.
So the innovative agency. Again,
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going back to that framework, innovative
is the descriptor there. So it's the
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innovative age agency. Who doesn't as
an agency owner? WHO Does don't want
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to be on a show? Who
doesn't want to be featured on a show
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called the innovative agency, because effectively
it's then being able to tell their peers
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whenever they go to promote the episode, I've been featured on the innovative agency.
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Look, somebody thinks I'm innovative.
So your potential customers that you're sending
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that you're sending that message to being
featured on a show like the innovative agency
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is a is an egostroke. It
makes you look awesome. But what's also
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interesting to me about that show,
Dan, and I'm glad you brought this
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up, the woman that hosts it
is an IP attorney. The name of
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her firm is legal and creative.
She's an attorney, but she didn't do
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the show about law because if she
did a show about law, who would
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be listening to her show? Her
peers, people that don't need her service
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because they're a lawyer themselves. So
instead she flipped it and she said no,
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I'M gonna I serve agency owners.
That's who she is an attorney for
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and that's those are her sweet spot, ideal client. That's our agency owners.
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So she knows that if she names
her show around that persona as opposed
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to her own expertise. The show
is going to have a much more strategic
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benefit for her business because even if
she doesn't rank for the term agency,
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she's still attracting ideal clients as guests
on her show and last time I looked,
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I think she'd add seventy plus episodes, which means that's seventy plus interviews
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that she's done with people that could
potentially turn into her clients. Yeah,
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I love that example because it really
shows how far the framework can go,
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because even with us, to be
to be growth. It's like sweet fish
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media. Still, while we're a
media company, we still provide marketing services.
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So it's still to be to be
company. So cut still kind of
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makes sense. It's just broader than
what we do. But in her example
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she's she offers no creative services and
in laws not innovative at all. In
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fact, you don't really want to
be innovative with law. You want to
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stick to the precedent right and you
want to be safe. So she's actually
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going a huge step away from what
she actually does to serve and find an
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attract the right audience that she can
ben sell to. And think about think
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about what that does. So whenever
you hear that. I can imagine people
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thinking, well, if I'm an
attorney and not an agency owner, how
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am I going to have a show
that's all about being an innovative agency?
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And the answer is you don't.
You put the bulk of the weight of
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the content on your guests, at
least at first. So when I started
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be to be growth Dan, I
was not about to be marketer. I
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didn't have a background in marketing.
I didn't know the first thing about being
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a baby marketer. Actually, when
we started the show we thought it was
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going to be geared towards VP's of
sales, because we thought everybody would see
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the light on content based networking much
sooner than they did. And and so
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I thought, Mayn VB's sales are
going to use this and they're going to
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turn their SDRs in the cohosts of
their company's podcasts and it's going to be
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awesome. Well, V piece of
sales don't have budget for podcasting. So
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we ended up having to shift over
to market and so a hundred and fifty
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episodes and I said okay, I'm
going to interview marketers instead of salespeople.
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So the entire theme of the show
changed. Fortunately, we didn't have to
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change the name of the podcast,
but the entire theme change and I had
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to I had to learn, like
I'd spend a hundred fifty episodes of learning
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how vpiece of sales talk, what
they what they care about, what their
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challenges are, where they see o
opportunities. And just as I was starting
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to get comfortable with that lingo and
starting to sound like a peer on the
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phone with them, now I just
switch it again. But I was able
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to do it because when you're interviewing
the people that do have that expertise,
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all you have to do is sit
back and extract that knowledge and overtime it
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doesn't you know, I'm dense.
So it doesn't take a hundred and fifty
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episodes. You do fib or ten
episodes with your ideal client. And how
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much better of a business does that
create? Whenever you now intimately know your
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buyer, you know it's keeping them
up at night, you know what they're
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challenged by, you know what they're
excited about, and it aligns you to
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your buyer in such a powerful way
whenever they are really the crux, they're
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the center point of your content strategy, because you literally can't you can't know
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all there is to know about their
expertise, because your expertise is something entirely
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different. But that brings this beautiful
alignment whenever, whenever you brand your show
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that that way. Yeah, man, I've loved the content of this episode.
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It's been needed to be recorded for
a while and I can't wait.
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I wanted to do one last thing
before we've close out, though, and
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that's cover some of the objections,
at least that I've heard, when it
363
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comes to naming your show this way. Again, it's so counterintuitive and even
364
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after hearing some of the arguments we've
made, there's some common objections that I
365
00:26:26.250 --> 00:26:27.930
hear, like yes, but what
about this? What about that? So
366
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let's go through some of those,
and I want to I wanted to ask
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you personally, because I actually don't
know the answer to some of the objections.
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And then, too, I just
think it'll be helpful not only for
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our own customers but for the rest
of the community out there to fully understand
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the framework. Despite these these shortcoming
or apparent shortcomings. First is the first
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one I hear is well, that
sounds to generic, James. Why should
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I call mine that? It's not
memorable. It's not going to stand out.
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Yeah, so I would say it
goes back to search. So you
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don't want to over index on search, right. You don't want to.
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You don't want to only consider search. You've also got to consider brand as
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well. But with the podcast channel, like you said, forty percent of
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people say that they found shows based
on searching things and apple podcasts. Now
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I don't know what the other sixty
percent is. It's probably, you know,
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a collection of a lot of different
things. Hearing people talk about a
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particular show would be a big one. I think word of mouth is big
381
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with podcasting. But forty percent of
big number and and that's really interesting.
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So if it means being a little
generic in order to capture that search,
383
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then awesome. The other thing that
I think generic is synonymous with is authority.
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I think one could say it's too
generic and I would say it's authoritative,
385
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and so you got to trust your
gun on that. And and really
386
00:27:45.190 --> 00:27:49.029
the challenge you thinking, is this
generic or is it authoritative? Yeah,
387
00:27:49.630 --> 00:27:52.869
and so closely aligned with that,
they I've offered been heard like it's not
388
00:27:53.109 --> 00:27:56.109
creative enough, and what I think
they mean by creative enough was it's not
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very it's just not very fun.
Yeah, so I think fun is the
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killer of a good name, a
strategic name, I should say. Now.
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You can overcome this, you know. I was I was listening to
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one of our one of our sales
calls on chorus the other day and we
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had a customer where Logan was talking
through the naming strategy and they said,
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well, you know, drift has
done it with seeking wisdom. And Yeah,
395
00:28:19.650 --> 00:28:22.569
drift was able to do it.
Drift also raised like a hundred and
396
00:28:22.650 --> 00:28:29.839
twenty million dollars and they put out
an enormous they're very much a marketing organization
397
00:28:29.920 --> 00:28:33.799
that have a big marketing team.
They're spending lots of dollars in putting on
398
00:28:33.920 --> 00:28:37.519
those hypergrowth events and put doing the
I see them all over instagram. I
399
00:28:37.640 --> 00:28:42.990
mean they're spending an enormous amount of
money and advertising and getting exposure for their
400
00:28:44.109 --> 00:28:47.910
brand. They've got a massive email
list, their product has a ton of
401
00:28:48.029 --> 00:28:53.230
users. So them starting a show
called seeking wisdom, which is very broad
402
00:28:53.589 --> 00:28:59.220
and is not necessarily, you know, of their industry or category, that
403
00:28:59.420 --> 00:29:03.140
worked for them because they're raised a
lot of money and they did a really
404
00:29:03.140 --> 00:29:04.740
good job of building brand. So
I'm not saying that what we're saying here
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is the only way to go.
But you have to be honest with yourself.
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Are we going to spend the kind
of money that drift is spending on
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promoting our show? And if not, then we probably need to be thinking
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about it in a more strategic way. So that's that's what I would say.
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They're the next one I hear is
that the show name, if it's
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too generic, it doesn't connect people
to what we actually do. Yeah,
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and I would say that's a great
thing. You actually don't want the show
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to be about you, like Donald
Millar, so those all the time.
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You don't want to be the hero
of your own story. You want your
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customer to be the hero of your
story. And so had we named our
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show the BB podcasting show or sweetish
media podcast, it wouldn't it wouldn't be
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getting a hundred to a hundred and
twenty thousand downloads month because nobody cares about
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not that that many people care about
to be podcasting and not that many people
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care about sweetish media. And so, because we needed it be to be
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growth, be to be growth being
something that people are very interested in,
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just just a much wider net to
attract potential buyers. Way More people are
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interested in your industry then they are
your specific expertise, and so you want
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to go after that instead of being
far too narrow and only attracting people that
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maybe happened to be in market right
now now. The beautiful thing, and
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something we don't talk a lot about
and we don't need to go on too
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much of a rabbit show here,
but you can always have a series within
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your show that's about your expertise.
So literally, you're listening to it right
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now. This episode in BB growth
is in the how to podcast series.
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So we're talking about something very specific
to our expertise and at the beginning of
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the headline we're putting in Hashtag how
to podcast. So that's a great way
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to integrate and connect your expertise into
your show without necessarily naming your show that
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thing. So we were talking to
you one of our customers the other day
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and he's like, man, we
could go after asset managers or property managers,
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00:31:00.259 --> 00:31:03.970
and they do. Prop Tech is
kind of the industry and they were
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00:31:04.009 --> 00:31:08.490
thinking about, you know, a
name around prop tech and the ideal listeners
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00:31:08.529 --> 00:31:12.609
either an asset manager or a property
manager, and Logan was like, well,
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00:31:12.650 --> 00:31:17.130
what if? What if the name
was multi family, because multifamily sits
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00:31:17.329 --> 00:31:21.359
above both of those things. It
can be attractive to an asset manager and
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00:31:21.519 --> 00:31:26.759
it can be attractive to a property
manager and they can have a series within
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00:31:26.119 --> 00:31:32.799
the multifamily show that is Hashtag prop
tech, and so you can get creative
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00:31:32.950 --> 00:31:37.789
with how you incorporate your expertise into
the show without actually naming the podcast in
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a way that's detrimental to you long
term. And the last question I have
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00:31:41.390 --> 00:31:45.589
for you is, what do you
do if there's already names out there that
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are generic? So you want the
CIO show, but there's already the CIO
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00:31:48.740 --> 00:31:55.579
podcast, the and the CIO how
to be a ceio or something like that.
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00:31:55.779 --> 00:31:57.019
Like what do you do when there's
already kind of names out there in
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00:31:57.140 --> 00:32:01.049
the space and you you can find
one that's different than them, but they're
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00:32:01.130 --> 00:32:05.970
they're pretty bunch of the same.
I would say be better than those shows.
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00:32:06.569 --> 00:32:09.369
Have a better have better cover art. Get more ratings on your show.
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00:32:09.609 --> 00:32:13.730
TAP every single one year. Employees, all you know, you get
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00:32:13.809 --> 00:32:16.480
your customers, get your referral partners, get your family, your friends,
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00:32:16.519 --> 00:32:21.279
get everybody you know. Leaving a
review for that show. Do better content,
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00:32:21.799 --> 00:32:24.279
have better interviews, be more thoughtful
in the way you ask questions,
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00:32:24.640 --> 00:32:28.880
be more strategic in the guests that
you bring on. Be Better, is
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00:32:28.960 --> 00:32:30.750
what I would say. They're but
don't, don't let that be a deterrent
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00:32:30.829 --> 00:32:36.029
for going after a great name.
Perfect well, James, thank you so
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00:32:36.150 --> 00:32:38.910
much for illuminating this topic for us, helping US understand what it takes to
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00:32:39.029 --> 00:32:46.059
win with the podcast name. One
of the things we've learned about podcast audience
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00:32:46.099 --> 00:32:51.660
growth is that word of mouth works. It works really, really well actually.
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00:32:52.019 --> 00:32:53.740
So, if you love this show, would be awesome if you texted
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00:32:53.859 --> 00:32:58.059
a friend to tell them about it, and if you send me a text
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00:32:58.140 --> 00:33:00.410
with a screenshot of the text you
sent to your friend, Metta, I
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00:33:00.569 --> 00:33:04.970
know I'll send you a copy of
my book content based networking, how to
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00:33:05.049 --> 00:33:07.970
instantly connect with anyone you want to
know my cell phone numbers. Four hundred
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00:33:08.009 --> 00:33:13.640
seven, four nine hundred, three
hundred and three two eight. Happy texting.
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