Transcript
WEBVTT
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Looking for a guaranteed way to create
content that resonates with your audience? Start
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a podcast, interview your ideal clients
and let them choose the topic of the
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interview, because if your ideal clients
care about the topic, there's a good
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chance the rest of your audience will
care about it too. Learn more at
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sweet fish Mediacom. You're listening to
be tob growth, a daily podcast for
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B TOB leaders. We've interviewed names
you've probably heard before, like Gary Vannerd
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truck and Simon Senek, but you've
probably never heard from the majority of our
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guests. That's because the bulk of
our interviews aren't with professional speakers and authors.
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Most of our guests are in the
trenches leading sales and marketing teams.
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They're implementing strategy, they're experimenting with
tactics, they're building the fastest growing BTB
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companies in the world. My name
is James Carberry. I'm the founder of
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sweetish media, a podcast agency for
BB brands, and I'm also one of
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the CO hosts of this show.
We're not interviewing sales and marketing leaders.
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You'll hear stories from behind the scenes
of our own business. Will share the
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ups and downs of our journey as
we attempt to take over the world.
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Just getting well, maybe let's skin
in the show. Hey guys, welcome
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back to another episode of the new
podcast series. This is Kelsey Corps and
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we are so excited to share with
you a new show that we just launched
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for our friends over at smartling.
This is a pretty unique podcast because smartling
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is a language translation service with over
six thousand languages in the world. Every
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single one of those billions of people
can only be reached through, you guessed
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it, words. So today we
are going to share with you a quick
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snippet from their move the world with
words first episode. This episode was hosted
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by Adrian Cone and Annie Obermeyer,
both host of the show. If you
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think you'll find the show valuable after
you check out the quick snippet, just
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search move the world with words and
apple podcast or your favorite podcast player.
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Make sure you subscribe and, if
you really like it, don't forget to
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leave a review. Now, I
know this is in pretty cool content,
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so if you know someone who could
be interested, please let them know.
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We're so connected in this world.
It's pretty easy to send a text,
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a linkedin message or my favorite at
the smoke signal. Okay, here's The
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snippet from Adrian and Annie's conversation.
So we're really excited to have just brought
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a book to the market called move
the world with words. It's a profile
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of twelve translators from around the world
and the idea behind the campaign and this
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book is that there is a real
human story behind global commerce and that human
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story that's most connected to smartling is
the translators, the human content writers that
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transform content from one language into other
languages for customers to enable their businesses in
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any marketplace, and I think it's
a very underestimated skill and really an art
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form, and I think that's one
of my key takeaways from doing all these
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interviews with people, that it is
really incredibly hard to get translations right.
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It is hard and it's the genesis
of this podcast. This podcast is all
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about the translators behind global commerce and
when we were at Etat, as you
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mentioned, we met hundreds of translators, but we interviewed about thirty five of
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them and the whole purpose of this
series, this podcast series, is to
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bring their stories to you, the
listener, and I think you will find
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that you'll be surprised by the stories
and by the hope how different their stories
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are. Two I certainly found through
the ones that I've done that you know
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the what type of content people are
translating, but also what type of clients
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they work with, their experiences of
very, very different. We heard all
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about the translator's perspective. We ask
them about how they got into the industry,
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the types of things that they do
to keep themselves skilled up on translation
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and localization, what life is like
where they live. That was one of
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my favorite ones to ask. Learn
a lot of interesting things about different cultures
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that I simply didn't know about before. Like, I guess you knew this,
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but Germans love to dub movies.
We love it. I didn't know
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that at all, but it came
up in one of my conversations. We
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also ask translators what their favorite word
is. I was just going to say.
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Actually, there's a lot of learning. Apart from you learning who those
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transitors are and their lives, you
also get a lot of really great tips
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a thing from them. They talking
about their favorite books, their favorite podcasts,
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possibly the favorite words, as you
said, the favorite band. So
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maybe you'll discover us, while something
new to listen to, which is always
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fun, and I think the diversity
of the content is a result of all
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these interviews makes this a podcast that's
suitable for a lot of different audiences.
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For sure, if you're a translator, you're going to love this podcast because
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you're going to hear stories that probably
relate to your life ex variance in your
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professional experiences. But if you're a
localization manager or somebody who touches the global
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content experience, I think you're going
to really get immersed in the stories and
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the lives of these people who we
spoke to. Wow, we really hope
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you enjoyed that short clip from Adrian
and Annie and their conversation about the PODCASTS.
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They're going to be fantastic host of
the show again. Just sear to
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move the world with words and apple
podcast or wherever you do your listening.
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Subscribe, leave a review if you
like it and don't forget to tell a
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friend if you think they'd enjoy it. Remember, the world moves onwards because
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we can move the world with words. See you next time. I hate
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it when podcasts incessantly ask their listeners
for reviews, but I get why they
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do it, because reviews are enormously
helpful when you're trying to grow a podcast
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audience. So here's what we decided
to do. If you leave a review
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for be to be growth in apple
podcasts and email me a screenshot of the
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review to James at Sweet Fish Mediacom, I'll send you a signed copy of
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my new book, content based networking, how to instantly connect with anyone you
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want to know. We get a
review, you get a free book.
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We both win.