Transcript
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Welcome back to another episode of B
two b growth. This is Dan Sanchez here
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and today I'm just talking so low to
give you some exciting news about
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what's going on at sweet fish behind
the scenes. And if you have a podcast
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or planning to start a podcast really
soon, this information is going to
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apply to you, because today I'm going
to talk about podcast hosting now. This
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is one of those topics that's usually
kind of behind the scenes it zwart King,
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and nobody really knows. It's kind of
like a Web host unless you're a Web
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designer developer like who really
cares where the Web host is right? As
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long as the website loads fast and it
works right, the website host, Is it
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relevant? But if you are managing a
podcast, then a podcast host is of
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extreme importance because it does a
number of different functions beyond
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just delivering episodes to the players,
like the one you're listening to right
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now. So I wanted to tell you a little
bit more about what we're looking at in
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our Web host, why we're actually
leaving our current Web host and what
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we're excited to move Thio. And of
course, I can't help but be excited
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about the new company we are moving to
as a Web host. So let's get started.
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Hey, everybody. Logan was sweet fish
here. If you've been listening to the
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show for a while, you know, we're big
proponents of putting out original
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organic content on LinkedIn. But one
thing that's always been a struggle for
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a team like ours is too easily track
the reach of that LinkedIn content.
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That's why I was really excited when I
heard about Shield the other day from a
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connection on you guessed it linked in.
Since our team started using shield,
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I've loved how it's led us easily track
and analyze the performance of are
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linked in content without having to
manually log it ourselves. It
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automatically creates reports and
generate some dashboards that are
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incredibly useful to see things like
what contents been performing the best
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and what days of the week are we
getting the most engagement and our
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average views proposed? I highly
suggest you guys check out this tool.
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If you're putting out content on
LinkedIn, and if you're not, you should
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be. It's been a game changer for us. If
you go to shield app dot ai and check
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out the 10 day free trial, you can even
use our promo code B two B growth to
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get a 25% discount. Again, that's
shield app dot ai And that promo code
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is be the number to be growth. All one
word. All right, let's get back to the
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show.
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So, as you might know, there's been a
ton of excitement around podcasting
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over the last couple of years. Amazon's
being in the game recently to compete
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with Spotify, who's been thrown out
hundreds of millions of dollars into
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investing into podcast. And naturally,
all this big money being thrown around
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in podcasting means there's a lot of
small players and startups jumping into
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the space is well, I feel like I meet a
new start up doing something innovative
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and podcasting every single week. And
naturally, the competitive line side
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for hosting has become much more
competitive than just was five years
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ago. In fact, when Sweet fish started,
we decided to go with the kind of the
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big host in the industry called Lipson.
They've been around for a long time and
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have been honestly, pretty good.
They've been steady, they've been
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reliable. They're pretty cheap to host
your podcast and they just work. The
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problem is, the industry has gotten a
lot more competitive. And so we decided
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to take a look at what else was going
on around there in podcast hosting,
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because there are a few frustrating
things out there when it comes to
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podcast hosts, the biggest one being
analytics and discover ability, the
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biggest to being discover ability and
analytics. It's hard for people to find
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podcasts unless they're looking
especially for you. It's also hard for
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them for people who manage podcast,
actually know who's listening to and
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where they're listening to it from and
how often they're listening to it. How
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long of an episode they listen to
Podcast Analytics is a bit of a black
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box, because once we send the episode
to the player, Apple doesn't give us a
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lot of data back, and neither does
Spotify or Amazon or stitcher or Google,
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for that matter. So the more analytics
we can get, the better. Those have been
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some of the pain points of podcasting
for a long time, and we didn't feel
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like Lipson was doing a lot to make
that much better, other than just being
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reliable, which good on them. They've
done a good job of just being big and
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steady. So after comparing 35 different
podcast host, we discovered a new one
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that has not been heard of much, and
we're hoping to change that and they're
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called sounder dot FM sounder dot FM.
There's a few reasons why we were very
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excited about sounder. For starters,
they had the slickest like audio player
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on the market, like something you could
embed in your website and listen to you
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right on the Web page. Yeah, there's
looks the best. It is the cleanest
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looking and has all the normal buttons
you'd want to see from. Subscribe to
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being able to play it at two times
speed and all those kinds of things.
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But the big thing that we were really
excited about with sounder is that they
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do automatic transcription and they
offer it for free. Yes, they transcribe
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every single episode for you. Now if
you're on a free account, which yes,
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they have freemium accounts that do
automatic transcription. I'd say that
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transcription is probably 80% accurate
so it's not perfect. But guess what?
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It's free transcription. Nobody else is
doing this, and it's great for a number
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of different reasons. The biggest one
is that it makes your content
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searchable. They actually built a
search player into the top of every
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single website player, so that if
you're looking through podcasts and
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want to find a podcast that has talks
about a specific thing, you no longer
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have to skim through the episode. You
know, however longer have to just
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search for it by listening to it and
skimming through the player. You can
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actually just type in the word and bam.
It'll pull it right up there for every
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single mention in that episode. And if
you're using one of their pre build
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pages that it actually searched the
whole database for mentions of that
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word across the episodes. And I find
that to be a remarkable step forward in
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Discover ability and a different way to
interact with podcast is the whole
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nobody else had really offered that. At
this point, some people are doing
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transcriptions but charging a lot for
it. But no one's really making podcasts
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more searchable other than maybe Google
themselves, so we're very excited about
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that. We're also excited that having
these transcripts available and makes
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it easy to listen to with captions and
makes it easy to read all these
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episodes for anybody who's deaf and
can't listen to all this amazing
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content, they can now read it. All the
few other things that we were excited
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about was just dynamic ads. They make
it easy to find sponsors. They go find
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them for you and just stick the ads
right in your podcast where you say
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they can, where they can stick them so
they have dynamic ads. And if your
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podcast is reaching enough people, they
could get host, read ads where you
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partner with the company and read the
ads for yourself so that you can have
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it uploaded right to your episode. So
there's a lot more advertising options
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there for people who don't want to take
the time to go find their own
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advertisers and have show sponsors they
can actually monetize their podcast
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more easily. So we're actually gonna be
a monetizing BTB growth shortly here
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through Sounder and are recommending
all our customers to monetize their ads,
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because what better way What better
thing is that? Toe like produce
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podcasts that are marketing except you
have advertising in it that essentially
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pays for your marketing Is that I don't
know, to me is a marketer is just like
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mine. Blow up like toe. Monetize my
marketing. Yes, please. And then the
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last thing that I'm most excited about
is the analytics. They just have a few
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different things that make it a little
bit sweeter, much better than the
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Lipson analytics. And this isn't new. I
mean, there's there are other hosts out
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there that have some pretty sweet
analytics dashboards, though they have
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a little bit more information that you
could tell you what people are
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searching on different players and
where they're searching him from,
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because people you could embed this
player on the other websites as well,
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and you could tell where they're
listening to it from, so it gives you a
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little bit more insights into that
podcast. So if you're wondering what
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this looks like, I really encourage you
to go to Swedish media dot com, find
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the BTB Growth podcast and go and find
one of these players. In fact, let's
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make it easy for you just go to sweet
Fish media dot com slash player, and it
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will send you to a recent episode that
has one of these players embedded if
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you want to take a look at it for
yourself. So again, we're very excited
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at Sweet Fish Media to be working with
sounder, and we're hoping that it
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provides you the listener with a
different way to interact with the
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content. So you confined what you're
looking for and listen to the podcast
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and a better way across just beyond the
player that you're listening to this
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right now. So if you're starting a
podcast or currently managing a podcast,
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hopefully you found this helpful and
that there's another option out there
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for you. And transferring from one
service to another might take some time.
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But it's totally possible, and sounder
will actually help you with the whole
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process. This is kind of standard for
any podcast you could swap from one
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host to another fairly, fairly easily.
So there you have it. Don't.
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For the longest time, I was asking
people to leave a review of B two B
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growth in apple podcasts, but I
realized that was kind of stupid
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because leaving a review is way harder
than just leaving a simple rating. So
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I'm changing my tune a bit. Instead of
asking you to leave a review, I'm just
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gonna ask you to go to be to be growth
in apple podcasts, scroll down until
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you see the ratings and review section
and just tap the number of stars you
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wanna give us No review necessary Super
easy. And I promise it will help us out
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a ton. If you want a copy of my book
content based networking, just shoot me
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a text. After you leave the rating on,
I'll send one your way. Text me at
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4074903328 e.