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June 19, 2020

#Remote 2: The One Non-Negotiable on Remote Teams

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B2B Growth

The only thing that remote teams can't live without is trust.

If you’re not willing to trust your people, don’t even bother trying to go remote. It will never work: I promise you.

In this episode, we talk about what trust does and doesn’t mean, as well as a specific example of what happens when you don’t extend trust to your team.

Transcript
WEBVTT 1 00:00:09.390 --> 00:00:16.230 Her Boyfriend's house is made entirely out of Alpaca wool and sprits with concentrated garlic. 2 00:00:18.109 --> 00:00:23.100 This is the main problem between them. Their relationship is entirely enviable, 3 00:00:23.739 --> 00:00:29.460 except for the smells. Her mother knows this. She approves of the relationship, 4 00:00:29.859 --> 00:00:33.619 but not the house. She knows that what starts as a bit of 5 00:00:33.659 --> 00:00:39.490 garlic on the sleeves lingers and rises to the nostrils of hiring managers, college 6 00:00:39.490 --> 00:00:45.729 admissions officers, friends, customers and fellow shoppers. You don't get rated higher 7 00:00:45.770 --> 00:00:51.240 in anyone's book for being pungent. So our mother gives her only one rule, 8 00:00:51.399 --> 00:00:56.600 and it's a simple one. Don't go in that house. Anywhere else 9 00:00:56.759 --> 00:01:02.600 is fine, just stay away from the wooly whiffy whereabouts. Still, her 10 00:01:02.640 --> 00:01:07.430 mother thinks, why take a chance? If it is within her power to 11 00:01:07.549 --> 00:01:11.709 prevent something disastrous, why wouldn't she do it? And so when the girl's 12 00:01:11.750 --> 00:01:17.230 birthday rolls around and her mother buys her a beautiful new car, there's a 13 00:01:17.310 --> 00:01:23.019 catch. The vehicle has been preprogrammed with strict features. After every three turns, 14 00:01:23.180 --> 00:01:27.780 the self driving function takes over and pulls the car over beside the nearest 15 00:01:27.819 --> 00:01:34.170 curve. Then the girl has to blow into a breathalyzer. If our garlic 16 00:01:34.209 --> 00:01:38.010 levels are low enough, she can merge back into traffic and be on her 17 00:01:38.049 --> 00:01:44.250 way, at least until after the next three turns. It's all so simple, 18 00:01:45.090 --> 00:01:49.239 and the best part is she'll never touch that house again. If she 19 00:01:49.400 --> 00:01:53.280 does, her mother will know they have an agreement. After all, one 20 00:01:53.400 --> 00:02:00.040 failed test in the relationship is over. The stakes are clear, the expectations 21 00:02:00.079 --> 00:02:04.590 are out on the table. No one should be surprised if her mother steps 22 00:02:04.670 --> 00:02:09.229 into end things. There's just one problem. When the daughter looks at her 23 00:02:09.270 --> 00:02:15.740 mother now, she doesn't see more opportunities or better perfume or loving consideration or 24 00:02:15.979 --> 00:02:23.500 crisis averted. Instead, now and forever, she sees three turns and a 25 00:02:23.539 --> 00:02:42.090 breathalyzer. Welcome back to remote, a new series on BB growth about where 26 00:02:42.129 --> 00:02:46.240 remote cultures break down and how to make them stronger than ever. My name 27 00:02:46.240 --> 00:02:50.680 is Ryan Drotty and I'm the director of culture and people opps, a sweet 28 00:02:50.680 --> 00:02:53.280 fish media, which has been a fully remote team for the entirety of its 29 00:02:53.319 --> 00:02:59.789 existence. Today I want to talk about the single most important gift leaders can 30 00:02:59.870 --> 00:03:06.550 give to their remote teams, and he guesses it's not flexibility, it's not 31 00:03:06.669 --> 00:03:10.509 a good text act, money or open lines of communication. It's not even 32 00:03:10.590 --> 00:03:16.180 clear expectations. All of these things are important, obviously, but it's possible, 33 00:03:16.819 --> 00:03:21.740 though not easy, to work around them if they're absent. There's really 34 00:03:21.819 --> 00:03:25.419 only one nonnegotiable and remote work, and it can be summed up in one 35 00:03:25.539 --> 00:03:32.129 word trust. If you're not willing to trust your people, don't even bother 36 00:03:32.449 --> 00:03:38.969 trying to go remote. It will never work, I promise you. We'll 37 00:03:38.009 --> 00:03:42.719 talk more about what trust does and doesn't mean in a minute, but for 38 00:03:42.879 --> 00:03:46.479 now let's explore a specific example of what happens when you don't extend trust to 39 00:03:46.560 --> 00:03:51.919 your team. At Sweet Fish, everyone on the team tracks their time. 40 00:03:52.879 --> 00:03:54.909 We put this off for a long time because we didn't want our people to 41 00:03:54.990 --> 00:03:59.949 feel encumbered by the need to account for every spare minute of their day. 42 00:04:00.830 --> 00:04:04.789 It gets exhausting. Eventually, though, there was no arguing with the importance 43 00:04:04.830 --> 00:04:09.909 of that data for so many other decisions we were making, like how to 44 00:04:09.949 --> 00:04:15.060 price our service and how to distribute our efforts across our client base. So 45 00:04:15.180 --> 00:04:18.540 we found a tool we liked to great care to explain the why behind the 46 00:04:18.660 --> 00:04:25.329 decision to the whole team then integrated time tracking into everyone's job responsibility is as 47 00:04:25.329 --> 00:04:30.170 seamlessly as we could. There are time tracking tools out there that take random 48 00:04:30.170 --> 00:04:33.970 screenshots of people's computers throughout the day to try to catch them in the act 49 00:04:34.370 --> 00:04:41.560 of slacking off, scrolling through instagram or reading buzzfeed articles. It's hard to 50 00:04:41.639 --> 00:04:46.800 understand how disastrous those tools can be for building trust on a team. For 51 00:04:46.920 --> 00:04:51.600 obvious reasons, no one wants to work for big brother. You don't have 52 00:04:51.720 --> 00:04:56.949 to go that far to a road trust, though. For example, if 53 00:04:56.990 --> 00:05:00.829 you start expecting full time employees to track at least forty hours a week, 54 00:05:00.350 --> 00:05:04.310 you'll get exactly what you ask for, whether or not it's the truth. 55 00:05:05.750 --> 00:05:11.459 Instead, here's the tack we've tried to take with time tracking. We trust 56 00:05:11.540 --> 00:05:15.019 you. We hired you because we trust you to do the job and do 57 00:05:15.180 --> 00:05:20.019 it with integrity. The expectation is that you work forty hours a week, 58 00:05:20.569 --> 00:05:25.170 but if you work thirty three hours, that's what you should put on the 59 00:05:25.250 --> 00:05:30.769 tool. We won't hold hours worked as a performance metric, only tracking the 60 00:05:30.889 --> 00:05:35.639 time itself. If we ever have an issue with how much or little you're 61 00:05:35.680 --> 00:05:40.800 working, will talk to you about it. We'll figure out how to bridge 62 00:05:40.839 --> 00:05:46.600 the gap between expectations and reality. Together, we never want you to inflate 63 00:05:46.759 --> 00:05:51.189 your numbers. Failing to trust your people on the front end invites them to 64 00:05:51.269 --> 00:05:57.550 cut corners and do things worth losing your trust on the back end. It's 65 00:05:57.550 --> 00:06:02.550 an inglorious cycle. Is it a frightening concept for an employer who needs to 66 00:06:02.629 --> 00:06:08.459 guarantee the work is getting done? Yes, of course it is, but 67 00:06:08.579 --> 00:06:13.019 without a little faith up front, you sabotage your own culture because of fear. 68 00:06:13.100 --> 00:06:17.060 At the core of this discussion is your view of humanity, I suppose, 69 00:06:17.970 --> 00:06:23.689 or at least the particular subset of humanity that you've hired. If you 70 00:06:23.810 --> 00:06:27.610 believe the people generally want to do the right thing, you can trust them 71 00:06:27.649 --> 00:06:31.209 to do it. If you don't, you'll require enough restrictions to hold their 72 00:06:31.329 --> 00:06:38.199 dishonesty and check. One interesting use case here is companies with unlimited paid time 73 00:06:38.319 --> 00:06:43.839 off. Sweet fish is one such company. In theory, people could take 74 00:06:43.879 --> 00:06:47.990 advantage of a generous benefit like unlimited PTO in all kinds of ways. In 75 00:06:48.230 --> 00:06:53.910 reality, they almost never do. If you trust your team and you tell 76 00:06:53.990 --> 00:06:57.949 them to take time off only when it won't impede their work, they are 77 00:06:58.110 --> 00:07:02.220 very likely to reward that trust. Truthfully, I've had to hunt people down 78 00:07:02.379 --> 00:07:06.779 and make them take time off. We require the people take a minimum of 79 00:07:06.860 --> 00:07:11.860 ten days off every year. Let's go back to the story from the beginning. 80 00:07:12.699 --> 00:07:15.810 The mother installs a Breathalyzer and her daughter's new car that must be activated 81 00:07:15.850 --> 00:07:23.050 after every three turns, all because she might visit her boyfriends Smellie House. 82 00:07:24.329 --> 00:07:28.610 It makes sense why the mother wants her daughter to avoid that house. It'll 83 00:07:28.689 --> 00:07:33.279 follow her everywhere. It will affect every other area of her life and the 84 00:07:33.360 --> 00:07:39.240 same way, remote work leaders have legitimate fears about how their people spend their 85 00:07:39.279 --> 00:07:43.120 time. What if they work for two hours a day and slack off the 86 00:07:43.240 --> 00:07:47.149 rest? What if they stretch out a single thirty minute project into four hours? 87 00:07:48.189 --> 00:07:51.629 What if they aren't doing what they say they are? But as much 88 00:07:51.709 --> 00:07:57.829 inside as the Breathalyzer gives the mother into her daughter's whereabouts, it isn't worth 89 00:07:57.990 --> 00:08:03.819 the breakdown of trust. Not even close in fact. All it truly does 90 00:08:03.980 --> 00:08:07.259 is add more work to the mother's plate, more anger in the daughter and 91 00:08:07.379 --> 00:08:13.089 a more stressful dynamic for both. Remote work is the beautiful, brand new 92 00:08:13.170 --> 00:08:20.410 car we give to new hires. Working remotely is unbelievably freeing, the unparalleled 93 00:08:20.449 --> 00:08:24.410 flexibility the time it gives back to US for other areas of our lives. 94 00:08:24.850 --> 00:08:31.079 These are incredible benefits, but you can wipe out the pleasure of those benefits 95 00:08:31.120 --> 00:08:35.440 for your team members if you don't trust them to wield them well. Rather 96 00:08:35.559 --> 00:08:41.990 than install the self driving triggers, why not just not hire people who keep 97 00:08:41.029 --> 00:08:46.590 going to garlic Alpaca houses? Therein lies the real problem, and it's a 98 00:08:46.669 --> 00:08:52.509 WHO problem, not a what problem. Replacing a bad apple on the team 99 00:08:52.629 --> 00:08:56.419 is expensive and never much fun, but what's important to note here is that 100 00:08:56.620 --> 00:09:01.419 it's possible. Once you lose trust with your people, on the other hand, 101 00:09:03.059 --> 00:09:07.820 you may never get it back. Before I sign off, let's talk 102 00:09:07.860 --> 00:09:13.649 for a minute about what trust means and what it doesn't here's what I believe 103 00:09:13.809 --> 00:09:20.649 it does mean. Presuming that everyone is fulfilling their job responsibilities unless you have 104 00:09:20.809 --> 00:09:26.440 good reason to believe they aren't, encouraging them to be honest about how much 105 00:09:26.519 --> 00:09:31.639 they work and how they spend their time, empowering them to set their own 106 00:09:31.679 --> 00:09:35.000 schedules, prioritize their own tasks and ask for help when they need it, 107 00:09:35.960 --> 00:09:43.669 believing what they tell you, adopting a posture of support rather than surveillance, 108 00:09:45.110 --> 00:09:48.230 expecting them to do what they say they will do when they say they will 109 00:09:48.269 --> 00:09:54.700 do it. Here's what I believe. Trust does not mean failing to assign 110 00:09:54.860 --> 00:10:01.779 clear goals and deadlines to people. Side Note. The problem here is when 111 00:10:01.860 --> 00:10:05.659 you follow up with people to check on their progress before the agreed upon do 112 00:10:05.820 --> 00:10:09.889 date arrives. Instead, get their agreement on when they will deliver something, 113 00:10:11.250 --> 00:10:15.049 then let them be the masters of their own fate in one of three ways 114 00:10:15.809 --> 00:10:20.330 delivering on time, failing to the liver on time or asking you to revise 115 00:10:20.480 --> 00:10:28.240 the timeline. Trust also does not mean having no red flag system. If 116 00:10:28.360 --> 00:10:31.039 someone is taking advantage of you, there should be ways to know it, 117 00:10:31.639 --> 00:10:37.269 whether it's through qualitative feedback from customers, managers or peers, or through quantitative 118 00:10:37.269 --> 00:10:43.070 data like not meeting quotas or not producing deliverables. Finally, trust does not 119 00:10:43.110 --> 00:10:50.539 mean letting bad behavior persist. You know this already. Letting poor performance or 120 00:10:50.580 --> 00:10:54.779 shady behavior go on for too long can be a culture killer. If you 121 00:10:54.179 --> 00:10:58.940 have reason to believe someone is not living up to the trust you give them, 122 00:10:58.659 --> 00:11:03.899 set them down, have an honest discussion, give them clear next steps, 123 00:11:03.259 --> 00:11:09.289 then part ways if the problems persist. Trust can be lost after it's 124 00:11:09.330 --> 00:11:13.649 given. After all, the woolye walls out there will always tempt you to 125 00:11:13.769 --> 00:11:20.200 turn their way and give them more attention than they deserve. This is fear 126 00:11:20.440 --> 00:11:26.240 talking. Trust your people, team, trust your managers, trust everyone. 127 00:11:26.440 --> 00:11:31.679 Come to think of it, the beautiful thing is if someone doesn't deserve your 128 00:11:31.799 --> 00:11:35.230 trust, they'll tell you, whether they mean to or not,