Transcript
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Her Boyfriend's house is made entirely out
of Alpaca wool and sprits with concentrated garlic.
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This is the main problem between them. Their relationship is entirely enviable,
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except for the smells. Her mother
knows this. She approves of the relationship,
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but not the house. She knows
that what starts as a bit of
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garlic on the sleeves lingers and rises
to the nostrils of hiring managers, college
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admissions officers, friends, customers and
fellow shoppers. You don't get rated higher
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in anyone's book for being pungent.
So our mother gives her only one rule,
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and it's a simple one. Don't
go in that house. Anywhere else
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is fine, just stay away from
the wooly whiffy whereabouts. Still, her
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mother thinks, why take a chance? If it is within her power to
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prevent something disastrous, why wouldn't she
do it? And so when the girl's
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birthday rolls around and her mother buys
her a beautiful new car, there's a
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catch. The vehicle has been preprogrammed
with strict features. After every three turns,
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the self driving function takes over and
pulls the car over beside the nearest
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curve. Then the girl has to
blow into a breathalyzer. If our garlic
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levels are low enough, she can
merge back into traffic and be on her
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way, at least until after the
next three turns. It's all so simple,
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and the best part is she'll never
touch that house again. If she
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does, her mother will know they
have an agreement. After all, one
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failed test in the relationship is over. The stakes are clear, the expectations
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are out on the table. No
one should be surprised if her mother steps
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into end things. There's just one
problem. When the daughter looks at her
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mother now, she doesn't see more
opportunities or better perfume or loving consideration or
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crisis averted. Instead, now and
forever, she sees three turns and a
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breathalyzer. Welcome back to remote,
a new series on BB growth about where
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remote cultures break down and how to
make them stronger than ever. My name
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is Ryan Drotty and I'm the director
of culture and people opps, a sweet
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fish media, which has been a
fully remote team for the entirety of its
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existence. Today I want to talk
about the single most important gift leaders can
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give to their remote teams, and
he guesses it's not flexibility, it's not
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a good text act, money or
open lines of communication. It's not even
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clear expectations. All of these things
are important, obviously, but it's possible,
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though not easy, to work around
them if they're absent. There's really
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only one nonnegotiable and remote work,
and it can be summed up in one
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word trust. If you're not willing
to trust your people, don't even bother
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trying to go remote. It will
never work, I promise you. We'll
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talk more about what trust does and
doesn't mean in a minute, but for
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now let's explore a specific example of
what happens when you don't extend trust to
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your team. At Sweet Fish,
everyone on the team tracks their time.
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We put this off for a long
time because we didn't want our people to
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feel encumbered by the need to account
for every spare minute of their day.
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It gets exhausting. Eventually, though, there was no arguing with the importance
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of that data for so many other
decisions we were making, like how to
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price our service and how to distribute
our efforts across our client base. So
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we found a tool we liked to
great care to explain the why behind the
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decision to the whole team then integrated
time tracking into everyone's job responsibility is as
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seamlessly as we could. There are
time tracking tools out there that take random
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screenshots of people's computers throughout the day
to try to catch them in the act
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of slacking off, scrolling through instagram
or reading buzzfeed articles. It's hard to
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understand how disastrous those tools can be
for building trust on a team. For
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obvious reasons, no one wants to
work for big brother. You don't have
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to go that far to a road
trust, though. For example, if
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you start expecting full time employees to
track at least forty hours a week,
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you'll get exactly what you ask for, whether or not it's the truth.
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Instead, here's the tack we've tried
to take with time tracking. We trust
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you. We hired you because we
trust you to do the job and do
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it with integrity. The expectation is
that you work forty hours a week,
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but if you work thirty three hours, that's what you should put on the
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tool. We won't hold hours worked
as a performance metric, only tracking the
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time itself. If we ever have
an issue with how much or little you're
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working, will talk to you about
it. We'll figure out how to bridge
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the gap between expectations and reality.
Together, we never want you to inflate
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your numbers. Failing to trust your
people on the front end invites them to
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cut corners and do things worth losing
your trust on the back end. It's
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an inglorious cycle. Is it a
frightening concept for an employer who needs to
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guarantee the work is getting done?
Yes, of course it is, but
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without a little faith up front,
you sabotage your own culture because of fear.
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At the core of this discussion is
your view of humanity, I suppose,
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or at least the particular subset of
humanity that you've hired. If you
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believe the people generally want to do
the right thing, you can trust them
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to do it. If you don't, you'll require enough restrictions to hold their
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dishonesty and check. One interesting use
case here is companies with unlimited paid time
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off. Sweet fish is one such
company. In theory, people could take
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advantage of a generous benefit like unlimited
PTO in all kinds of ways. In
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reality, they almost never do.
If you trust your team and you tell
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them to take time off only when
it won't impede their work, they are
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very likely to reward that trust.
Truthfully, I've had to hunt people down
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and make them take time off.
We require the people take a minimum of
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ten days off every year. Let's
go back to the story from the beginning.
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The mother installs a Breathalyzer and her
daughter's new car that must be activated
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after every three turns, all because
she might visit her boyfriends Smellie House.
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It makes sense why the mother wants
her daughter to avoid that house. It'll
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follow her everywhere. It will affect
every other area of her life and the
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same way, remote work leaders have
legitimate fears about how their people spend their
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time. What if they work for
two hours a day and slack off the
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rest? What if they stretch out
a single thirty minute project into four hours?
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What if they aren't doing what they
say they are? But as much
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inside as the Breathalyzer gives the mother
into her daughter's whereabouts, it isn't worth
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the breakdown of trust. Not even
close in fact. All it truly does
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is add more work to the mother's
plate, more anger in the daughter and
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a more stressful dynamic for both.
Remote work is the beautiful, brand new
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car we give to new hires.
Working remotely is unbelievably freeing, the unparalleled
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flexibility the time it gives back to
US for other areas of our lives.
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These are incredible benefits, but you
can wipe out the pleasure of those benefits
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for your team members if you don't
trust them to wield them well. Rather
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than install the self driving triggers,
why not just not hire people who keep
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going to garlic Alpaca houses? Therein
lies the real problem, and it's a
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WHO problem, not a what problem. Replacing a bad apple on the team
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is expensive and never much fun,
but what's important to note here is that
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it's possible. Once you lose trust
with your people, on the other hand,
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you may never get it back.
Before I sign off, let's talk
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for a minute about what trust means
and what it doesn't here's what I believe
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it does mean. Presuming that everyone
is fulfilling their job responsibilities unless you have
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good reason to believe they aren't,
encouraging them to be honest about how much
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they work and how they spend their
time, empowering them to set their own
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schedules, prioritize their own tasks and
ask for help when they need it,
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believing what they tell you, adopting
a posture of support rather than surveillance,
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expecting them to do what they say
they will do when they say they will
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do it. Here's what I believe. Trust does not mean failing to assign
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clear goals and deadlines to people.
Side Note. The problem here is when
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you follow up with people to check
on their progress before the agreed upon do
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date arrives. Instead, get their
agreement on when they will deliver something,
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then let them be the masters of
their own fate in one of three ways
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delivering on time, failing to the
liver on time or asking you to revise
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the timeline. Trust also does not
mean having no red flag system. If
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someone is taking advantage of you,
there should be ways to know it,
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whether it's through qualitative feedback from customers, managers or peers, or through quantitative
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data like not meeting quotas or not
producing deliverables. Finally, trust does not
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mean letting bad behavior persist. You
know this already. Letting poor performance or
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shady behavior go on for too long
can be a culture killer. If you
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have reason to believe someone is not
living up to the trust you give them,
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set them down, have an honest
discussion, give them clear next steps,
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then part ways if the problems persist. Trust can be lost after it's
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given. After all, the woolye
walls out there will always tempt you to
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turn their way and give them more
attention than they deserve. This is fear
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talking. Trust your people, team, trust your managers, trust everyone.
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Come to think of it, the
beautiful thing is if someone doesn't deserve your
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trust, they'll tell you, whether
they mean to or not,