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July 6, 2023
The BIG reason marketing isn't working in B2B (and how to fix it)
Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.
In this episode, Benji and James explore the all-to-common rift between directors and marketers and...
Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.
In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum.
Discussed in this Episode:
Link to Post:
https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktop
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum.
Discussed in this Episode:
- The power of a strategic marketing plan
- Crafting your brand story and narrative
- B2B Marketing budgets
Link to Post:
https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktop
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
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