Transcript
WEBVTT 1 00:00:08.160 --> 00:00:13.279 Conversations from the front lines and marketing. This is be to be growth. 2 00:00:16.320 --> 00:00:19.960 Welcome into be to be growth. I'm your host, Benjie Block, and 3 00:00:20.039 --> 00:00:25.719 today I am joined by Arta Sheeta. She is the head of growth marketing 4 00:00:25.760 --> 00:00:29.879 at Teslio. Arta, thank you for joining us here. Thank you, 5 00:00:29.879 --> 00:00:33.399 Benji's so happy to be here. So here is what people should know. 6 00:00:33.439 --> 00:00:37.920 Maybe up top. You have been involved in three startups in six years, 7 00:00:37.960 --> 00:00:42.399 which gives you a really interesting vantage point that I think our audience is going 8 00:00:42.439 --> 00:00:46.280 to be able to learn from and Glean from today. Rattle off those companies 9 00:00:46.280 --> 00:00:51.399 for me real quick. So I started off my first startup job was at 10 00:00:51.439 --> 00:00:55.479 cognitive scale, and Ai Software Startup based out of Austin, Texas. So 11 00:00:55.600 --> 00:00:59.159 was there for a couple of years doing demanjon and mark cops, and then 12 00:00:59.240 --> 00:01:04.359 I moved on to quality. Up until recently they do devops farm situation, 13 00:01:04.640 --> 00:01:08.959 and then I'm now at Teslio. It's almost my two months here and I'm 14 00:01:08.959 --> 00:01:14.000 super excited to be here. Congrat thank you. That is wonderful. Okay, 15 00:01:14.079 --> 00:01:19.560 so in all three really of those experiences over the last six or so 16 00:01:19.680 --> 00:01:25.120 years, you've noticed a relationship that you would say is absolutely vital and should 17 00:01:25.120 --> 00:01:29.760 be strengthened if at all possible. Talk to me about what you've noticed there. 18 00:01:30.159 --> 00:01:33.519 Oh Yeah, now I'm actually seeing a lot more people talk about this, 19 00:01:33.680 --> 00:01:40.040 but one of the most crucial relationships, other than sales obviously for growth 20 00:01:40.079 --> 00:01:45.239 marketing, is that with product marketing. It's like literally Yin and Yang. 21 00:01:45.799 --> 00:01:49.200 So that for sure has been a relationship that I really love to foster. 22 00:01:49.719 --> 00:01:53.959 So let's go rewind real quick. Before this epiphany kind of hits you and 23 00:01:55.000 --> 00:01:59.719 you're like seeing it firsthand, you're going on product and growth. What were 24 00:01:59.799 --> 00:02:04.760 you seeing? I guess that cause the epiphany. What were you operating with? 25 00:02:04.959 --> 00:02:07.920 Like, what was the assumption there before this kind was like, oh, 26 00:02:07.000 --> 00:02:12.120 I need to strengthen this. Yeah, so you know, Hashtag start 27 00:02:12.159 --> 00:02:15.919 up life is a little bit tough because you have very limited resources a lot 28 00:02:15.960 --> 00:02:20.199 of the time. Sometimes start ups are really lucky, but you know, 29 00:02:20.319 --> 00:02:25.080 small teams you have to hit the ground running with a small budget, a 30 00:02:25.159 --> 00:02:30.439 small understanding of what's going on, because you don't have enough budget to really 31 00:02:30.520 --> 00:02:35.520 run sort of marketing experiments. So it was really a forcing function because I 32 00:02:35.520 --> 00:02:40.000 really needed to understand what's our ICP? What do they care about what's our 33 00:02:40.000 --> 00:02:45.680 bar's journey? HMM. We even have content that we can map and all 34 00:02:45.719 --> 00:02:50.120 of these things were like kind of the main kind of like the starting package 35 00:02:50.159 --> 00:02:53.039 that I needed in order to figure out what kind of activities I can, 36 00:02:53.080 --> 00:02:57.560 I can move forward with with my teeny tiny little budget, and that was 37 00:02:57.599 --> 00:03:01.919 crucial because you don't want to waste funny and grow good resources into the wrong 38 00:03:01.960 --> 00:03:07.319 audience. And who knows the right audience product marketing. So what's interesting there 39 00:03:07.400 --> 00:03:12.280 is in startup culture, I can see how it is a forcing function. 40 00:03:12.280 --> 00:03:16.280 You're just going to naturally almost take for granted that relationship because you have to 41 00:03:16.319 --> 00:03:21.960 have it right, like we have things that are but then as you scale 42 00:03:22.000 --> 00:03:23.599 people, I mean in the same way, you're really busy and start up, 43 00:03:23.800 --> 00:03:28.240 you're really busy as you scale to and then it's not that anyone's dropping 44 00:03:28.240 --> 00:03:32.439 the ball, but people just start to get more and more siloed by nature, 45 00:03:32.479 --> 00:03:36.680 I would say, and that's where you started to see this room for 46 00:03:36.719 --> 00:03:40.039 improvement or maybe optimization in the space right. Oh yeah, what were some 47 00:03:40.120 --> 00:03:46.319 of the maybe key benefits that you saw? When that relationship is super tight, 48 00:03:47.080 --> 00:03:53.120 the key benefits are having a partner that can help you and you're testing 49 00:03:53.120 --> 00:03:57.360 and validating. Obviously, you know, product marketing comes with the wealth of 50 00:03:57.400 --> 00:04:00.400 knowledge. They're the ones that are like really out there trying to figure out, 51 00:04:00.520 --> 00:04:03.159 like, what is my target audience? What do they care about? 52 00:04:03.199 --> 00:04:08.000 What are their pain points? What kinds of things are they like reading up 53 00:04:08.039 --> 00:04:12.159 on? What kind of analysts are they going to and things like this. 54 00:04:12.199 --> 00:04:16.800 And if you take that information and you apply it, you also have to 55 00:04:16.800 --> 00:04:21.800 test it over time, and that's where product marketing needs to continue to stay 56 00:04:21.959 --> 00:04:27.279 a sort of like a gut check and you just continue like testing and validating 57 00:04:27.279 --> 00:04:33.519 and optimizing based on what you both are contributing to these campaigns. Hmm, 58 00:04:33.600 --> 00:04:38.279 any examples that you can give us, like to just make it drive this 59 00:04:38.319 --> 00:04:43.040 home and make it real practical. Yeah, so I'm actually doing this right 60 00:04:43.079 --> 00:04:49.120 now at test. So we are really trying to figure out our ICP and 61 00:04:49.120 --> 00:04:53.759 we're really trying to figure out like their real pain points, what do they 62 00:04:53.759 --> 00:04:58.720 really care about? And we have a brand new marketing team. It's had 63 00:04:58.759 --> 00:05:01.920 a very big growth in the last few months. It was like a super 64 00:05:01.920 --> 00:05:06.439 small shop and they were doing incredible things like getting as much content out there, 65 00:05:06.639 --> 00:05:12.879 but it was not exactly the right content for the audience. That okay, 66 00:05:12.879 --> 00:05:15.160 we are looking out for. So, instead of, you know, 67 00:05:15.279 --> 00:05:20.680 to keep it sort of like general, instead of creating content for the decision 68 00:05:20.759 --> 00:05:27.160 maker, we were creating content for the practitioner, and that's just a waste 69 00:05:27.199 --> 00:05:30.199 of time and resources right, kind of like what I mentioned earlier. So 70 00:05:30.600 --> 00:05:34.199 right now the growth team is collaborating with a product marketing team and we're trying 71 00:05:34.199 --> 00:05:39.319 to figure out, okay, who are what's our ICP? I keep saying 72 00:05:39.360 --> 00:05:44.079 that, but it's like that's the most important like what do they care about? 73 00:05:44.120 --> 00:05:46.360 What are the pain points? How do we provide the solution? What 74 00:05:46.480 --> 00:05:51.040 is the value we provide? And then you also take that one step further 75 00:05:51.079 --> 00:05:54.560 and you try to figure out, like, okay, what language do they 76 00:05:54.639 --> 00:05:59.199 speak in? If you have two campaigns and one is for, let's say, 77 00:05:59.240 --> 00:06:02.240 a VP of and naring and the other is for head of QA, 78 00:06:02.639 --> 00:06:10.000 they could go toward totally different vibes. Maybe they're they have different pain points 79 00:06:10.040 --> 00:06:14.800 they like. Maybe one of them doesn't care if they keep an eye on 80 00:06:14.879 --> 00:06:17.800 cost. Maybe one of them only cares how efficient their team is. So 81 00:06:17.879 --> 00:06:23.000 you have to make sure that you're addressing them correctly, and that's again we're 82 00:06:23.040 --> 00:06:27.639 product marketing comes in. They're like the constant gut check along the way. 83 00:06:27.720 --> 00:06:32.920 So a really like practical example. Right now we are totally restructing our ads. 84 00:06:33.040 --> 00:06:36.319 We're trying to figure out, you know, what kind of copies should 85 00:06:36.319 --> 00:06:41.560 go to, what kind of persona, what kind of then asset should be 86 00:06:41.600 --> 00:06:46.199 aligned to which campaign and which persona, and we do that alongside product marketing. 87 00:06:46.199 --> 00:06:48.000 They are the ones that are creating these assets. They're the ones who 88 00:06:48.040 --> 00:06:54.240 best know who the audience is for these assets and who will really get something 89 00:06:54.240 --> 00:06:57.240 out of it. And if it wasn't for that, we would just be 90 00:06:57.519 --> 00:07:03.839 doing ads blindly and very likely bringing the wrong asset to the wrong audience. 91 00:07:04.920 --> 00:07:08.879 Yeah, never good to go like fingers crossed. I hope this works, 92 00:07:08.879 --> 00:07:13.480 and that's why product marketing is so valuable. And Yeah, okay, you 93 00:07:13.519 --> 00:07:16.879 are a good example of this, not just because, I mean, you 94 00:07:16.920 --> 00:07:23.040 present fifty percent of this equation right. The other fifty percent is Jeff, 95 00:07:23.279 --> 00:07:29.199 someone else on your team who has really helped highlight the importance of this relationship, 96 00:07:29.240 --> 00:07:32.879 and you guys being on the same page has again brought this to light 97 00:07:32.959 --> 00:07:35.959 in a fresh way for you which is what got us talking about in the 98 00:07:35.959 --> 00:07:42.120 first place. Talk to me a bit about how that relationship works and I 99 00:07:42.120 --> 00:07:45.959 think we'll be able to glean some things from that specifically. Yeah, totally 100 00:07:46.160 --> 00:07:49.079 so. Jeff is my right hand man. He's the director of product marketing 101 00:07:49.079 --> 00:07:55.759 here at Teslio and we actually work together at quality and internally we were known 102 00:07:55.800 --> 00:08:00.839 as jarktuck because we were just, like I'm telling you, constantly unlock step. 103 00:08:01.560 --> 00:08:05.680 So when it comes to working with Jeff, that's where I really learned 104 00:08:07.439 --> 00:08:11.120 what we can learn from each other. So I mentioned a lot of things 105 00:08:11.160 --> 00:08:16.120 that I got from him. He has, so would gain from our relationship 106 00:08:16.160 --> 00:08:18.680 to I mean, how terrible would it be if I was like the only 107 00:08:18.720 --> 00:08:24.519 one profiting from this partner's a taker, just a taker, but from us 108 00:08:24.600 --> 00:08:28.759 and from our experimenting on what's working and what's not working? He also gets 109 00:08:28.839 --> 00:08:33.639 to understand, like what message is resonating well, what channels are getting the 110 00:08:33.679 --> 00:08:39.240 highest conversions? Are the audiences actually going to these channels? Like, what 111 00:08:39.360 --> 00:08:43.440 does this persona care about versus this persona? Product Marketing isn't as data driven 112 00:08:43.440 --> 00:08:48.039 as growth, right, so he like leans on me to make those analytical 113 00:08:48.080 --> 00:08:52.840 decisions. To get to the right audiences and also to like back him up 114 00:08:52.879 --> 00:08:56.279 whenever we spend too much energy on the wrong platforms. I think that's like 115 00:08:56.480 --> 00:09:00.559 huge, because he can say something based on, you know, his own 116 00:09:00.600 --> 00:09:03.559 research and stuff, but if I come in with the data to back that 117 00:09:03.639 --> 00:09:07.120 up, that's like, oh, okay, yeah, you guys are right, 118 00:09:07.120 --> 00:09:11.960 we are spending is in the wrong channel or whatever. And then of 119 00:09:11.960 --> 00:09:16.320 course that testing invalidation. Not only do I gain from that, but he 120 00:09:16.360 --> 00:09:22.840 gains from it because he gets to see data driven sort of like analytics on 121 00:09:22.879 --> 00:09:26.639 what's working, what's not working, what keywords are great, what's resonating, 122 00:09:26.679 --> 00:09:31.240 and that's really important for his team, if I say so myself. If 123 00:09:31.279 --> 00:09:35.960 I say so myself, quoting Jeff, kind of okay, talk me through. 124 00:09:37.039 --> 00:09:39.039 You've had two projects that you've worked on together that I think highlight this 125 00:09:39.159 --> 00:09:43.679 well, in e Book and a Web series. Let spend some time on 126 00:09:43.679 --> 00:09:48.840 each. Will start with the the ebook first. Yeah, so that both 127 00:09:48.879 --> 00:09:54.000 were actually nominated for awards, which was like super exciting. But the Ebox, 128 00:09:54.080 --> 00:09:58.960 I mean that's yeah, that's mainly that's like literally ninety nine point nine 129 00:10:00.000 --> 00:10:05.039 Percent Jeff. He wrote it all. He sort of had like this technical 130 00:10:05.120 --> 00:10:09.919 understanding that I don't have. But how it came to fruition was he and 131 00:10:09.960 --> 00:10:15.039 I were looking over our campaigns together and one one exercise that I love to 132 00:10:15.080 --> 00:10:20.480 do alongside with product marketing, is mapping out of buyers journey and then also 133 00:10:20.559 --> 00:10:26.720 doing content mapping and doing like a content journey and figuring out where our current 134 00:10:26.759 --> 00:10:31.000 existing content pieces lie within that journey. Me that funnel. But it also 135 00:10:31.039 --> 00:10:37.200 helps you figure out what's missing. So within our debops campaign at quality, 136 00:10:37.519 --> 00:10:43.200 this beautiful ebook was missing and we were like if only we had this Ebook, 137 00:10:43.279 --> 00:10:46.720 and Jeff wrote it for us and it was great and it was like 138 00:10:46.879 --> 00:10:54.519 the highest highest converting asset ever literally the history of quality, and it was 139 00:10:54.799 --> 00:10:58.440 a really, really great effort. And then I ended up getting now made 140 00:10:58.519 --> 00:11:03.240 for a word. So it was really cool. That was a great thing 141 00:11:03.279 --> 00:11:09.960 and Jeff wouldn't have created that if it wasn't for us very consciously and thoughtfully 142 00:11:09.960 --> 00:11:13.919 mapping out our needs to support growth. Talk to me a little bit about 143 00:11:15.000 --> 00:11:18.559 that. The meeting the the meeting of the mind where you are mapping out 144 00:11:18.600 --> 00:11:24.240 what's needed and coming to that thought of like that's the ebook. You have 145 00:11:24.399 --> 00:11:28.480 the expertise like what's all involved? People are going to understand content mapping or 146 00:11:28.519 --> 00:11:33.679 a buyer's journey, but it's a little bit different or unique depending on the 147 00:11:33.679 --> 00:11:35.080 company you're in. So talk to me a little bit about that, that 148 00:11:35.159 --> 00:11:41.240 meeting and what's involved in that mapping. Yeah, so it's really important to 149 00:11:41.279 --> 00:11:46.639 go into that meeting prepared on both ends. If you go into that meeting 150 00:11:46.840 --> 00:11:50.639 like not having an understanding of what assets already exists, then you're failing because 151 00:11:50.759 --> 00:11:54.919 that is a huge part. And so, you know, put together a 152 00:11:54.960 --> 00:12:01.360 repository of what assets are there, figure out what assets are good to go 153 00:12:01.440 --> 00:12:05.960 as is, then figure out which assets need like a very light refreshing, 154 00:12:07.120 --> 00:12:11.720 then figure out which assets need a full refresh or get rid of them all 155 00:12:11.759 --> 00:12:16.240 together. So that's step one. Step two is figuring out, okay, 156 00:12:16.279 --> 00:12:22.919 what are our campaigns, what are our personas within these campaigns, and how 157 00:12:22.960 --> 00:12:28.720 do we address these personas right what do they care about? So then that's 158 00:12:28.919 --> 00:12:31.879 you know, it's a lot of mapping involved, a lot of Whiteboarding, 159 00:12:31.960 --> 00:12:37.639 and then you go into okay, this is our persona, what does their 160 00:12:37.720 --> 00:12:41.600 journey look like? How do they hear from us? Are they actively researching 161 00:12:41.720 --> 00:12:45.759 or are they sort of waiting for something to fall on their lamb, beautifully 162 00:12:45.759 --> 00:12:50.679 packaged, and then we sort of you, we map out what content pieces 163 00:12:50.759 --> 00:12:56.480 already exist to support the content within that campaign, and that's where you see 164 00:12:56.480 --> 00:13:00.000 like, okay, we have a whole lot of top of the funnel stuff 165 00:13:00.039 --> 00:13:03.480 and we have, weirdly, a lot of bottom of the funnel stuff. 166 00:13:03.480 --> 00:13:09.639 We need something good midfunnel, you know, something that like somebody like of 167 00:13:09.879 --> 00:13:13.200 director would really enjoy reading. And then that's where this book came in. 168 00:13:13.279 --> 00:13:20.200 It was like the missing slot. And so it this was going back to 169 00:13:20.240 --> 00:13:24.159 the first step that you were discussing, like you aren't taking okay, we 170 00:13:24.200 --> 00:13:28.720 have all this stuff and we're going to repackage it into an ebook. We're 171 00:13:28.879 --> 00:13:33.399 instead, it's like we of a missing piece and we need something for that. 172 00:13:33.840 --> 00:13:37.519 Yeah, in that case it was definitely a missing piece, and other 173 00:13:37.600 --> 00:13:41.519 cases it was like, okay, we have this really beautiful white paper. 174 00:13:41.559 --> 00:13:43.159 How do we repurpose it? How do we chunk it up? Are there 175 00:13:43.240 --> 00:13:46.440 some blogs we can write about it? Can we make a short little explain 176 00:13:46.519 --> 00:13:50.360 or video about it? Can we do a video series episode I'm going to 177 00:13:50.440 --> 00:13:54.080 talk about later about it? All of these things that so many people do 178 00:13:54.279 --> 00:14:00.399 very well. Now, I think repurposing content is like a big duh nowadays, 179 00:14:00.399 --> 00:14:03.519 where it really wasn't a few years ago, it's. I'm glad it 180 00:14:03.600 --> 00:14:07.480 is now, right. I've had a couple episodes recently. It does make 181 00:14:07.519 --> 00:14:11.759 sense and I think, yeah, we went down a road where people kind 182 00:14:11.759 --> 00:14:16.879 of straight away from it, and especially right now and how fast things are 183 00:14:16.919 --> 00:14:20.480 moving, it's nice to reinforce the message, reinforce the time that you spent 184 00:14:20.720 --> 00:14:24.200 on that content, but like reinforce it in the minds of those that are 185 00:14:24.200 --> 00:14:28.720 consuming your content go back to it constantly. So I think that's great and 186 00:14:28.799 --> 00:14:33.200 re in in this case, what I'm even taking away from what you're saying 187 00:14:33.519 --> 00:14:39.440 is not on the that side, but instead, okay, you saw missing 188 00:14:39.480 --> 00:14:43.480 piece and when you're going back through old content you have, you're doing this 189 00:14:43.519 --> 00:14:48.440 together cross functionally. You're able to go, okay, where does this fit 190 00:14:48.440 --> 00:14:52.240 in our strategy? And even if you just did this like once a quarter 191 00:14:52.360 --> 00:14:54.240 or a couple times a year, you would start to see like, okay, 192 00:14:54.320 --> 00:14:58.519 here's these missing spaces, we should make more content for that part of 193 00:14:58.559 --> 00:15:03.399 the fun Ye, or that part of our strategy. Yep, one hundred 194 00:15:03.440 --> 00:15:07.279 percent. Okay. So we have talked about the Ebook side, which really 195 00:15:07.720 --> 00:15:11.440 was jeff and you informing some of that, but then when we go to 196 00:15:11.480 --> 00:15:16.840 the web series side, are to that was more you and then jeff bringing 197 00:15:16.879 --> 00:15:22.440 in some some things that would help it. So tell me about the web 198 00:15:22.480 --> 00:15:26.960 series and some of the origins there. Yeah, so this web series, 199 00:15:28.600 --> 00:15:33.120 I'm so passionate about it. So at cognitive scale, there was a way 200 00:15:33.159 --> 00:15:37.879 back in the day, way back a whole sax years ago, there was, 201 00:15:39.440 --> 00:15:45.840 I heard, dire need for video content, and that's where that's really 202 00:15:45.879 --> 00:15:50.720 about, the time that people were starting to get into things like that. 203 00:15:50.399 --> 00:15:58.759 And one day our like the VP of marketing was on a trip and it 204 00:15:58.799 --> 00:16:03.159 was like the perfect time for me to actually like get time to do something 205 00:16:03.200 --> 00:16:06.960 that I want to do, that it meaning to do, and so my 206 00:16:07.240 --> 00:16:11.759 graphic designer and I we got like a twenty dollar tripod from best buy down 207 00:16:11.799 --> 00:16:18.080 the street and we set up my iphone and we started recording an interview with 208 00:16:18.279 --> 00:16:23.720 a really a genius product manager. Her name is Amanda Delamotte. I think 209 00:16:23.720 --> 00:16:27.720 she's at indeed now, but we thought to have the sort of like talk 210 00:16:27.799 --> 00:16:34.039 show where it's kind of like thought leadership be just an opportunity for us to 211 00:16:34.200 --> 00:16:41.039 learn more about the subject and have our audience sort of like tie us in 212 00:16:41.120 --> 00:16:44.200 with being the thought leaders in the space, and we thought that that was 213 00:16:44.320 --> 00:16:48.000 the best way to do it. And so Amanda and I had this interview 214 00:16:48.039 --> 00:16:52.960 and it turned out great and we put it up on Youtube and we put 215 00:16:52.000 --> 00:16:59.080 it out on social and everyone loved it and then we started interviewing more and 216 00:16:59.120 --> 00:17:06.880 more people and then we started interviewing customers and partners and really big, like 217 00:17:07.160 --> 00:17:11.839 super heavy hitters. I'm talking the CEO of Barclay's wealth UK, the CIO 218 00:17:11.000 --> 00:17:19.279 of Jackson national, like literally crazy people on this show and it really helped 219 00:17:19.359 --> 00:17:25.519 in and it's not something that demand Jen would normally do. It's something that 220 00:17:26.119 --> 00:17:30.240 again, it was like this missing piece of content and it was like the 221 00:17:30.279 --> 00:17:33.839 perfect opportunity for us to be the thought leaders in the space and to have 222 00:17:34.200 --> 00:17:41.200 cognitive skills logo alongside the logo of these giants around the world. Right HMM. 223 00:17:41.440 --> 00:17:48.160 Was Great and I've sort of copy pasted that into my roles. So 224 00:17:48.200 --> 00:17:52.799 at quality, at cognit of scale, was called the AI grind and actually 225 00:17:52.799 --> 00:17:57.240 we made it into a podcast back then and that was like super new. 226 00:17:57.359 --> 00:18:03.119 Yeah, podcast, we're odd thing back then, and that's honestly, that's 227 00:18:03.160 --> 00:18:06.880 I think a big part as to why it was industry recognized is because it 228 00:18:06.920 --> 00:18:11.920 was like what is this podcast, like, what the hell, and super 229 00:18:11.920 --> 00:18:15.079 cool. Then we brought it into or I brought it into quality and we 230 00:18:15.160 --> 00:18:19.480 called it qualify, like Quality Fyi, and that's where I again worked with 231 00:18:19.599 --> 00:18:26.119 Jeff on this, because a lot devops is hard, man. It's like 232 00:18:26.559 --> 00:18:32.240 really difficult to understand. You know what it even is like, what the 233 00:18:32.279 --> 00:18:34.960 solutions are, what the pain points are? It's a really hard concept and 234 00:18:36.000 --> 00:18:40.960 I needed Jeff to help me figure out what I need to be asking my 235 00:18:41.000 --> 00:18:44.720 guests. Right. So we were having guests on the show and they were 236 00:18:44.799 --> 00:18:48.359 like very technical people and a lot of the times I would be like, 237 00:18:48.440 --> 00:18:51.720 I'm no clue what to talk to these people about and I don't know how 238 00:18:51.759 --> 00:18:56.680 to make file in a node like those really great point. Yeah, sure, 239 00:18:56.839 --> 00:18:59.960 Dude, but definitely helped me. I mean we like prepped a lot 240 00:19:00.000 --> 00:19:03.799 of the Times beforehand and if you watch an episode, maybe you'd know that 241 00:19:03.839 --> 00:19:07.559 I had no idea what I was talking about, but you probably didn't because 242 00:19:07.160 --> 00:19:12.160 it was it was a collaboration and it was a great, great asset. 243 00:19:12.200 --> 00:19:15.279 I mean it's like one of these things. I encourage everyone to do it. 244 00:19:15.279 --> 00:19:19.519 It's one of these things that's like super easy. It's literally free, 245 00:19:19.599 --> 00:19:25.720 aside from like your time and internal resources, to like video edit, and 246 00:19:26.039 --> 00:19:29.720 it's great because you are establishing yourself as a thought leader in the space, 247 00:19:30.559 --> 00:19:34.759 not you personally, not Artashita, but the company that I'm representing right and 248 00:19:34.839 --> 00:19:38.519 so I'm doing it again at Teslio and we're going to potentially, oh my 249 00:19:38.559 --> 00:19:41.200 gosh, it's not even public yet, you're going to get a sneak peak 250 00:19:41.279 --> 00:19:45.160 everybody. How exciting is that? And Nice thinking of calling it the the 251 00:19:45.279 --> 00:19:52.640 Qa qn day. So since we do vally are at Teslio, what we 252 00:19:52.839 --> 00:19:56.720 it'll be really exciting and I'm super thrilled to work with Jeff again on that. 253 00:19:56.279 --> 00:20:03.039 So what would you say, having these two different projects you've worked on 254 00:20:03.119 --> 00:20:10.799 together, like how has the special projects really then reinforced your relationship with Jeff 255 00:20:10.839 --> 00:20:17.759 and the synergy that you need between departments? They reinforced them because we were 256 00:20:17.759 --> 00:20:22.079 continuously collaborating and we were continuously like leaning on each other and and helping each 257 00:20:22.119 --> 00:20:26.599 other and that's really how you strengthen the relationship. What I'm about to say 258 00:20:26.720 --> 00:20:33.160 is like maybe sort of controversial, but I feel like commiseration is great. 259 00:20:33.839 --> 00:20:37.799 It leads to like joint problem solving and that's really how, like Jeff and 260 00:20:37.839 --> 00:20:41.640 I became bffs, as we were just commiserating on, you know, what 261 00:20:41.720 --> 00:20:45.960 things were going wrong or, you know, how we don't have enough XYZ 262 00:20:47.160 --> 00:20:51.480 or whatever, and that really led us to sort of like wait, why 263 00:20:51.480 --> 00:20:56.680 are we just commiserating? Let's like actually solve these problems together and fill any 264 00:20:56.680 --> 00:21:00.839 sort of gaps together. So I think that's great. And then also one 265 00:21:00.880 --> 00:21:06.839 thing that we both do very well is give each other a credit. My 266 00:21:07.039 --> 00:21:14.160 biggest pet peeve is when people do not publicly appreciate the people that help them 267 00:21:14.200 --> 00:21:18.400 in whatever project they're working on. I think that that's like, honestly, 268 00:21:18.640 --> 00:21:22.119 so underrated and a lot of times people don't realize that they're not doing it 269 00:21:22.200 --> 00:21:26.880 because I don't think it's purposeful a lot of the Times. But it really 270 00:21:26.880 --> 00:21:30.759 goes a long way because if you give, you know, public credit to 271 00:21:30.799 --> 00:21:34.960 somebody of on a great project, they're going to want to continue working with 272 00:21:34.960 --> 00:21:40.200 you because now they're motivated they're seeing like, oh, I was a direct 273 00:21:40.240 --> 00:21:44.160 contributor in the success of this project, I should continue working with this person, 274 00:21:44.279 --> 00:21:48.279 and it's like Duh, make people feel good. Hello. So yeah, 275 00:21:48.319 --> 00:21:52.759 that's what I would say. So, with all this kind of in 276 00:21:52.799 --> 00:21:56.400 mind, what you've learned over the last six years, what would you say 277 00:21:56.559 --> 00:22:00.200 to our audience as to maybe how to go about actually strengthening this relationship? 278 00:22:00.279 --> 00:22:04.440 I think you've talked about these working on these projects together. It's great. 279 00:22:04.480 --> 00:22:08.640 Maybe is there some recurring one on ones that the two of you who have 280 00:22:08.720 --> 00:22:12.359 set up or scheduled or anything they're like? What does it look like to 281 00:22:12.480 --> 00:22:18.400 strengthen that relationship? We do have recurring one on once and we call them 282 00:22:18.519 --> 00:22:25.599 Jarta thinks, and everyone will call them that now, like we do, 283 00:22:25.680 --> 00:22:32.240 and we I mean keep it friendly, like just have real conversations, care 284 00:22:32.359 --> 00:22:36.039 about the person. I think a lot of the Times people forget that, 285 00:22:36.119 --> 00:22:41.279 like we're working with fellow humans man, and right now, working from home 286 00:22:41.359 --> 00:22:45.160 especially, is like kind of hard to connect with people. So if you 287 00:22:45.200 --> 00:22:49.440 make an effort to connect with those that you work with more often, you're 288 00:22:49.480 --> 00:22:53.720 going to build that relationship naturally, and I think that's that's really important and 289 00:22:53.759 --> 00:22:57.200 then just, you know, reinforcing what I said a little bit earlier, 290 00:22:57.319 --> 00:23:00.359 is like lean on each other, but make sure to give each other credit, 291 00:23:00.400 --> 00:23:06.799 and that's that's the key I've I love. There's a Henry Ford quote 292 00:23:07.079 --> 00:23:11.279 says coming together is a beginning, keeping together is progress, working together is 293 00:23:11.319 --> 00:23:18.440 success, and having you and jeff work together at multiple companies, obviously that's 294 00:23:18.440 --> 00:23:25.319 a competitive advantage to you guys because you already have that established relationship, but 295 00:23:25.640 --> 00:23:29.240 to our audience I would just encourage. Yeah, I mean most of us 296 00:23:29.240 --> 00:23:34.000 are working remote. It can feel a little odd at first or mechanical to 297 00:23:34.039 --> 00:23:37.880 get the the momentum moving, but to have some of those recurring meetings with 298 00:23:37.880 --> 00:23:45.960 people cross functionally it adds so much to the organization overall and you never know 299 00:23:45.359 --> 00:23:48.839 what types of projects come out of it, what type of content comes out 300 00:23:48.880 --> 00:23:52.599 of it and even just the ideas that are generated in that space. So 301 00:23:52.640 --> 00:23:56.160 I love just man working together is is where so much of the success is 302 00:23:56.160 --> 00:24:00.519 going to come in our organizations and in our marketing teams are to thank you 303 00:24:00.519 --> 00:24:03.920 so much for spending time with us. Thank you anything you want to say 304 00:24:03.960 --> 00:24:07.240 as we start to wrap this thing up, I just want to say have 305 00:24:07.440 --> 00:24:12.599 fun. You guys like be authentic, have fun and continue to be nice. 306 00:24:12.640 --> 00:24:18.119 I think that's the most important thing tbh. This good any ways that 307 00:24:18.160 --> 00:24:22.559 we can connect with you further. So for our audience, if they're is 308 00:24:22.599 --> 00:24:26.759 it linkedin or how can we do that, and then obviously plug the company 309 00:24:26.799 --> 00:24:30.599 as well and what you guys are doing. Yeah, so you can totally 310 00:24:30.599 --> 00:24:34.759 find me on Linkedin. I'm not the most active anymore. I think I'm 311 00:24:34.759 --> 00:24:40.240 gonna probably read that up again. So it's our Tahta a RTA, Sah 312 00:24:40.319 --> 00:24:45.880 I ta, and I'm working at Teslio. We do test management services it. 313 00:24:45.200 --> 00:24:49.000 I've only been here for a little less than two months and I'm already 314 00:24:49.200 --> 00:24:53.720 so thrilled. There's so much promise in this space and we're doing things that 315 00:24:53.759 --> 00:24:57.920 no one else is doing when it comes to software testing. So I'm super 316 00:24:57.920 --> 00:25:02.519 stoked to be here. Fantastic. It's been a pleasure to have you here 317 00:25:02.559 --> 00:25:06.839 with us, Arta, and feel free to stop by any time. Thank 318 00:25:06.880 --> 00:25:21.960 you so much, Bengee. Talk soon. Be Tob growth is brought to 319 00:25:22.000 --> 00:25:23.680 you by the team at sweet fish media. Here at sweet fish, we 320 00:25:23.720 --> 00:25:27.519 produce podcast for some of the most innovative brands in the world and we help 321 00:25:27.599 --> 00:25:33.720 them turn those podcasts to Microvideos linkedin content, blog posts and more. We're 322 00:25:33.720 --> 00:25:37.799 on a mission to produce every leader's favorite show. Want more information, visit 323 00:25:37.880 --> 00:25:41.440 sweetfish Mediacom
