In this episode we talk to Carson Conant (https://www.linkedin.com/in/carsonconant), Founder and CEO at Mediafly (https://www.mediafly.com/).
We talk about:
1) Adjusting your conference call setup to view more people "in the room"
2) Ensuring your provide justification & the value story for your sponsor to share internally
3) Equipping your buyers to have those internal conversations with Procurement & Finance
4) Lean into micro-learning with your sales team
5) Analyze themes throughout your teams call recordings in Chorus.ai or Gong
If you like this episode, you'll probably also love:
The 1 Mistake to Avoid When Telling Your Brand’s Story
https://sweetfishmedia.com/show/b2b-growth/the-one-mistake-to-avoid-when-telling-your-brands-story-nancy-duarte/ with Nancy Duarte (https://www.linkedin.com/in/nancyduarte/), Author of DataStory: Explain Data and Inspire Action Through Story (https://www.amazon.com/DataStory-Explain-Inspire-Action-Through/dp/1940858984)
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