On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?
Discussed in this Episode:
Leadership and Creativity in B2B Marketing
Creating value driven content without CTAs
Influencer marketing and building trust in 2024
Influencer marketing strategies and best practices
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