In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.
Takeaways:
• Shift from generic how-to content to more personalized content that connects with your audience.
• Leveraging personal brands, targeted outreach, and bottom-of-funnel content.
• Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.
Link to Posts:
The death of how-to content: https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop
Marketing with zero cash: https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop
Unscalable content:
https://rosssimmonds.com/unscalable-content/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
Chapters:
0:00 Intro
0:15 The death of "how to" content and it's replacement
3:30 Creating content for B2B marketing despite partnerships
5:39 Analyzing LinkedIn posts and marketing strategies
7:47 Marketing strategies without a marketing engine
10:06 Marketing strategies for small businesses with a limited budget
16:05 Creating creative content for LinkedIn
19:14 Social media strategy changes over time
21:00 Investing in personal brands