Let's face it. People don't search the way they used to. The days of traditional SEO might be waning, but there's a new way for marketers to grab the attention of their market. James walks us through a content strategy that is sure to build affinity and trust for your company, and build an owned audience through a media brand.
Not only will we do a deep dive into implementing this content strategy, but we're going to show you OUR playbook and how this looks with our own internal brands.
Link to downloadable content strategy template: https://docs.google.com/document/d/17GvY-MftN0pxot220IzG25xlz2BYfrlO4RvhdbNU5n8/edit?usp=sharing