What conventionally we called demand generation is ACTUALLY demand capture. Demand generation is seeing an evolution in real time as marketers wake up to this reality and pivot their strategy accordingly.
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss.
This roundtable discussion was hosted at the Sweet Fish Media Creator House. To learn more about Sweet Fish Media visit: sweetfishmedia.com