Every Friday we share one non-obvious insight from your favorite creators in our newsletter.

Videos

April 24, 2023

Time to stop guessing and start to know your target customer on a deeper level 🔥

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April 21, 2023

"We are F***ed" with Andrew Davies

Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter thread from Spencer Scott. What does the rise of AI mean for our work in B2B marketing? Should we fear the future…

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April 20, 2023

Don’t be afraid to be creative, even in the B2B space 🔥

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April 19, 2023

AI is having a much deeper impact on the workplace than you even understand 🔥

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April 18, 2023

There’s big pros and big cons to measurements in marketing, so let’s explore it 💪

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April 14, 2023

The Co-Founder of HubSpot Just Bought a Domain Name For 8 Figures?!

How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah, co-founder of Hubspot paid 8 figures for chat.com.

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April 14, 2023

Could old school marketing techniques actually be more helpful? 🤔

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April 14, 2023

Even the 🤏tiniest 🤏 tweak can make a world of difference 👀🤯

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April 13, 2023

Would you spend eight figures on a domain?! 👀

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April 7, 2023

Play-Doh Started As What?!

Today, James and Benji discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter. Discussed in this Episode: Examples of company evolution and experimentation The difficulties in steering a large organization in a new direction Better ways to test ideas

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April 7, 2023

It’s time to turn up the volume on your social media posts 💥📣

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April 6, 2023

Play-doh never intended to be a toy, but a solid innovation plan changed that 🔥

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April 4, 2023

Bringing traffic to your website is only good if it’s HEALTHY traffic 🔥

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March 31, 2023

Dave Gerhardt Is Hiring For Exit Five

Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five. Discussed in this Episode: Copywriting skills Startups The power of social media and community

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March 30, 2023

Personal brands are JUST like free agency in sports 🔥

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March 29, 2023

If you’re writing a job description, take notes from @daceltics21 🔥

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March 28, 2023

Start Building Free Tools

On this Echo Chamber episode, James & Benji discuss a recent post from Aleksandr Volodarksy on Twitter about the growth that can come from crafting a free tool for your market

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March 28, 2023

When it comes to making content, are you more quality first, or quantity first? 🔥

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March 24, 2023

Sometimes you’re forced to face your fears when you least expect it 🫣

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March 22, 2023

Want your audience to see your content? You’ll always have to grab their attention first 💡

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March 21, 2023

One of the most genius ad campaigns we’ve seen in a long time 🔥🔥🔥

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March 20, 2023

Leaders: developing your teams personal brands is NOTHING to fear 🔥

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March 16, 2023

Sales isn’t just about who you know, it’s an art form 🎨

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March 15, 2023

Yes, there ARE secrets to writing the best YouTube title to get you more interaction 🔥

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