Every Friday we share one non-obvious insight from your favorite creators in our newsletter.

Videos

March 3, 2023

Are you holding back a control group for each campaign you run?

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March 1, 2023

Wanna measure the success of your B2B media brand? This is how.

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April 6, 2021

4 Content Philosophy

You can do anything. Sky's the limit. But your philosophy narrows your pursuits and helps you align with others to produce amazing content. James talks about the Content Philosophy Sweet Fish shares with other content creators and the importance of having alignment in that philosophy to get quality content ready…

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Nov. 18, 2020

2 Ways to Develop Points of View

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Nov. 11, 2020

I really hope you love this

Our first newsletter!

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Nov. 11, 2020

Copy creators, not companies

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Nov. 11, 2020

start paying your customers

Video for the B2B Growth Newsletter - Issue 03

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Nov. 11, 2020

Are you doing community wrong?

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Sept. 30, 2020

How to Produce Narrative Style Episodes on a Small Budget

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June 11, 2020

#HowtoPodcast 14 - Getting Thought Leaders on Your Podcast Is Not Your Key to Audience Growth

In this episode of the #HowToPodcast Series, James (https://www.linkedin.com/in/jamescarbary) & Logan (https://www.linkedin.com/in/loganlyles) dispel the common myth that getting thought leaders on your podcast is the key to audience growth. If you like this episode, you'll probably also love: How to Skyrocket Organic Traffic in 5 Steps (Gaetano DiNardi Explains How…

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June 4, 2020

5 Tips for Managing a Fully Remote Marketing Team w/ Lori Sullivan

In this episode we talk to Lori Sullivan (https://www.linkedin.com/in/loriasullivan/), Director of Marketing at [ Fleetio (https://www.fleetio.com/). If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom https://sweetfishmedia.com/show/b2b-growth/logan-lyles-james-carbary/ and How We Set & Track Goals at Sweet Fish https://sweetfishmedia.com/show/b2b-growth/set-track-goals-sweet-fish-logan-lyles-james-carbary/ Check out these resources…

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June 3, 2020

What CEO's Need to Know About Leading a Remote Team w/ Daniel Ramsey

In this episode we talk to Daniel Ramsey (https://www.linkedin.com/in/dramseyinc/), Co-Founder & CEO at MyOutDesk (https://www.myoutdesk.com/). If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom https://sweetfishmedia.com/show/b2b-growth/logan-lyles-james-carbary/ Check out these resources we mentioned during the episode: John Belizaire (https://sweetfishmedia.com/host/john-belizaire/) the Co-Host of B2B…

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June 2, 2020

Pain Points for Prospects (& What to Do About Them) w/ Adam Springer

In this episode we talk to Adam Springer (https://www.linkedin.com/in/b2b-startup-sales-expert/), Founder of Startup Sales (startupsales.io) and Co-Host of Startup Sales Podcast (https://startupsales.io/episodes/). If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) (https://sweetfishmedia.com/show/b2b-growth/4-strategies-to-become-master-negotiator-b2b-sales-chris-voss/) and Why Deal Killers Are More Important…

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June 1, 2020

5 Keys to Double Your Inbound Lead Conversion Rate w/ Nicolas Vandenberghe

In this episode we talk to Nicolas Vandenberghe (https://www.linkedin.com/in/nvandenberghe/), CEO at Chili Piper (https://www.chilipiper.com/). If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now (https://sweetfishmedia.com/show/b2b-growth/ramp-up-content-marketing-chris-walker/) with Chris Walker (https://www.linkedin.com/in/chris-walker-41597028/) ------ Now you can more easily search & share your audio content,…

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May 29, 2020

How to Sell Value (Hint: You May Be Doing It Wrong) w/ David Priemer

In this episode we talk to David Priemer (https://www.linkedin.com/in/dpriemer/), Founder & Chief Sales Scientist at Cerebral Selling (http://cerebralselling.com/) and Author of Sell the Way You Buy (https://cerebralselling.com/book/). If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? (https://sweetfishmedia.com/show/the-b2b-sales-show/does-transparency-sell-better-than-perfection-w-todd-capon) with Todd Caponi (https://www.linkedin.com/in/toddcaponi/) ------ The Sweet…

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May 29, 2020

Mistakes to Avoid When Shifting to Virtual Events w/ Gavin Finn

Gavin's Linkedin https://www.linkedin.com/in/gavinfinn/

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May 29, 2020

5 Ways to Adapt to Remote Selling & Sales Management w/ Carson Conant

In this episode we talk to Carson Conant (https://www.linkedin.com/in/carsonconant), Founder and CEO at Mediafly (https://www.mediafly.com/). We talk about: 1) Adjusting your conference call setup to view more people "in the room" 2) Ensuring your provide justification & the value story for your sponsor to share internally 3) Equipping your buyers…

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May 19, 2020

4 Tactics to Establish Thought Leadership for Your B2B Brand w/ Andy Didorosi

Linkedin https://www.linkedin.com/in/andy-didorosi-3073631a/ In this episode we talk to Andy Didorosi (https://www.linkedin.com/in/andy-didorosi-3073631a/), Head of Marketing at Basescamp (https://basecamp.com/). If you like this episode, you'll probably also love: 10 Ways to Help Your CEO Become a Thought Leader (in Less Than 6 Months) https://sweetfishmedia.com/10-ways-to-help-your-ceo-become-a-thought-leader-in-less-than-6-months/ Singal vs Noise https://m.signalvnoise.com/ Descript https://www.descript.com/ ----- The…

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May 18, 2020

A 3-Step Framework to Nail Your Pricing & Maximize Profits w/ Stephen King

Linkedin https://www.linkedin.com/in/stephenkingcpa/ In this episode we talk to Stephen King (https://www.linkedin.com/in/stephenkingcpa/), President & CEO at GrowthForce (https://www.growthforce.com/). ------ Directive (https://directiveconsulting.com/) drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com ----- Are you getting every B2B Growth…

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May 15, 2020

The 4 Moments You Must Win to Retain B2B Customers w/ Tim Riesterer

Linkedin https://www.linkedin.com/in/tim-riesterer/ In this episode we talk to Tim Riesterer (https://www.linkedin.com/in/tim-riesterer/), Chief Strategy Officer at Corporate Visions (https://corporatevisions.com/) and Author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers (https://www.amazon.com/Expansion-Sale-Must-Win-Conversations-Customers/dp/B085RP985B/ref=sr_1_2?crid=2AGX7OPOL9RX9&dchild=1&keywords=the+expansion+sale&qid=1586266718&sprefix=The+Expansion+Sale%2Caps%2C192&sr=8-2) If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator…

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May 13, 2020

B2B Podcasting Q&A - May 2020

You have questions; we have answers! You can connect with James on LinkedIn here: https://www.linkedin.com/in/jamescarbary Or connect with Logan on LinkedIn here: https://www.linkedin.com/in/loganlyles

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May 13, 2020

Missed Branding Opportunities: How to Avoid Them Across Digital Channels w/ Ross Kimbarovsky

Linkedin https://www.linkedin.com/in/rosskimbarovsky/ In this episode we talk to Ross Kimbarovsky (https://www.linkedin.com/in/rosskimbarovsky/), Founder & CEO at crowdSPRING (https://www.crowdspring.com/). If you like this episode, you'll probably also love: 3 Steps to Increase Revenue Through Design Consistency w/ Garrett Jestice https://sweetfishmedia.com/show/b2b-growth/3-steps-to-increase-revenue-through-design-consistency-garrett-jestice/ You can connect with Ross Kimbarovsky on Twitter: @rosskimbarovsky https://twitter.com/rosskimbarovsky and @crowdspring]…

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May 12, 2020

PR & SEO Tactics that Generated 40 Million Page Views w/ Dmitry Dragilev

Linkedin https://www.linkedin.com/in/dmitrydragilev/ In this episode we talk to Dmitry Dragilev, Founder at JustReachOut.io (https://justreachout.io/). If you like this episode, you'll probably also love: How to Skyrocket Organic Traffic in 5 Steps (https://sweetfishmedia.com/show/b2b-growth/increased-web-traffic-gaetano-dinardi/) with Gaetano DiNardi (https://www.linkedin.com/in/officialg/) And Our New SEO Strategy: Google Alphabet Soup (https://sweetfishmedia.com/show/b2b-growth/google-alphabet-soup-james-carbary-logan-lyles/) w/ Logan Lyles (https://www.linkedin.com/in/loganlyles) &…

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May 11, 2020

The Next Evolution of Sweet Fish Media w/ Dan Sanchez

Linkedin https://www.linkedin.com/in/digitalmarketingdan/ In this episode we talk to Dan Sanchez, the new Director of Audience Growth at Sweet Fish Media. ----- Directive Consulting (https://directiveconsulting.com/) drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com ----- Are you…

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