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Oct. 5, 2022
The Books & Podcasts That Marketers Love | Original Research
We spoke with 100 marketing leaders and asked 3 questions:
What marketing podcast delivers the most value to you?
What is your ALL TIME favorite book on marketing?
What’s a RECENT book on marketing you’ve loved?
In this roundtable discussion...
We spoke with 100 marketing leaders and asked 3 questions:
What marketing podcast delivers the most value to you?
What is your ALL TIME favorite book on marketing?
What’s a RECENT book on marketing you’ve loved?
In this roundtable discussion Benji, James, and Dan breakdown the findings.
Books mentioned:
Tipping point by Malcom Gladwell
Linchpin by Seth Godin
Crossing the Chasm by Geoffrey Moore
Play Bigger by Christopher Lochhead
Thinking fast & slow by Daniel Kahneman
22 Immutable laws of marketing by Al Ries and Jack Trout
Podcasts Mentioned:
B2B Growth
Seeking Wisdom
State of Demand Gen
How I built this
Lochhead on Marketing
Flip my Funnel
HBR
The Bigger Narrative
What marketing podcast delivers the most value to you?
What is your ALL TIME favorite book on marketing?
What’s a RECENT book on marketing you’ve loved?
In this roundtable discussion Benji, James, and Dan breakdown the findings.
Books mentioned:
Tipping point by Malcom Gladwell
Linchpin by Seth Godin
Crossing the Chasm by Geoffrey Moore
Play Bigger by Christopher Lochhead
Thinking fast & slow by Daniel Kahneman
22 Immutable laws of marketing by Al Ries and Jack Trout
Podcasts Mentioned:
B2B Growth
Seeking Wisdom
State of Demand Gen
How I built this
Lochhead on Marketing
Flip my Funnel
HBR
The Bigger Narrative
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