Every Friday we share one non-obvious insight from your favorite creators in our newsletter.

Videos

Jan. 15, 2024

CFOs always be saying “no” to marketing 😫

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Jan. 8, 2024

Oops! Forgot to select the “go viral” option 🤷‍♂️

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Jan. 7, 2024

Alex Lieberman's Brand Deal with Hubspot is Dominating LinkedIn

Alex Lieberman is going to the college football National Championship game tomorrow. And I have some thoughts on it.

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Jan. 5, 2024

Your best B2B ideas could come from HERE

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Jan. 3, 2024

We love our airport dads 🧳Uber is GENIUS for this…

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Jan. 2, 2024

Uber's BRILLIANT Airport Dad Campaign

We see you airport dad! On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing. Link to Article: https://thriftytraveler.com/news/airport-lounges/uber-reserve-airport-dad-lounge/ Link to Commercial: https://www.youtube.com/watch?v=Py6dl1qafPA Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

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Dec. 20, 2023

Exclusive? Or content treasure troves? We CAN’T agree ❌

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Dec. 19, 2023

Why are these always the most awkward people to shop for?!

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Dec. 19, 2023

Our 2024 Predictions

On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead! Have a prediction of your own? Let us know and connect with us on LinkedIn: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ James: https://www.linkedin.com/in/jamescarbary/

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Dec. 18, 2023

Plot twist 🚨 Hormozi style DIES?

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Dec. 15, 2023

How long should your video content be? You’ve got it backwards…

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Dec. 13, 2023

You’re unique. Why isn’t your content? THIS is how you get engagement—

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Dec. 12, 2023

Buyers DO NOT trust content from SaaS companies

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Dec. 11, 2023

The jig is up, B2B. Buyers do not trust content produced by companies.

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Dec. 8, 2023

Don’t post and ghost 👻 Or you can say goodbye to your engagement 👋

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Dec. 6, 2023

Winning strategy… Don’t believe us, take it from Gary V.

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Dec. 5, 2023

If Dave Gerhardt was running your marketing department

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Dec. 4, 2023

Has TikTok killed the SEO star?

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Dec. 1, 2023

NEVER burn a bridge 🔥 Your future isn’t worth the retribution.

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Dec. 1, 2023

Queueing our inner Steve Harvey here… Newsletter style. B2B fam, you’re up.

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Nov. 29, 2023

Create a Newsletter People Actually Read

With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential. Link to Posts: https://www.nutshell.com/blog/how-to-engage-millennials-with-email https://optinmonster.com/email-marketing-statistics Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

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Nov. 29, 2023

Build THESE subscription-drivers into your newsletter and you’ll hit GOLD

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Nov. 22, 2023

When you lose someone’s attention… you may lose it forever ☠️

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Nov. 21, 2023

A New Way To Webinar?

Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent, and Alli will break it down in this episode. Link…

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