Videos

Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post: https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm_medium=member_desktop Link to Report: https://www.superpath.co/blog/state-of-content-marketing-report Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level. In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock the secrets to effectively utilizing these platforms for business expansion…

LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now. In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and unlock the secrets to effectively utilize the platform for business…

“If we don’t start thinking for ourselves, AI is coming for us.” - Megan Morreale On this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine care about quality… and how we can reclaim a…

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! On this episode, Alli, Brent, and Benji breakdown the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post: https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent:…

We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episode, Benji, Brent, and Alli define the difference between strategy and tactic and the relief that comes when we get this…

"Our target audience is the entire universe! We're going intergalactic, baby!" In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them. Link to Post: https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/