Videos

On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and…

The first roundtable discussion at the Creator House kicks off with an epic panel of guests. James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to talk everything and anything content marketing. In this episode we discuss: - Content creation and…

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a…

On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market -…

James takes us through 5 marketing trends that need to STOP in 2024. As the internet and social media keep changing the marketing playbook, it's more important than ever to shift marketing tactics to stay ahead of the game. In this video we discuss... - Ineffectiveness in traditional B2B marketing…

James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust? Discussed in this Episode:…

Let's face it. People don't search the way they used to. The days of traditional SEO might be waning, but there's a new way for marketers to grab the attention of their market. James walks us through a content strategy that is sure to build affinity and trust for your…

On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired. Discussed in this Episode:…

On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and…