Episodes

You get about 2 seconds to make an impression. In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post:...

We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with …

In this episode, James and Benji break down LinkedIn’s new feature: thought leadership ads. With a focus on providing valuable insights and industry expertise, these ads have the potential to transform the way businesses connect with their target...

Life has boundaries we perceive, but they’re often more flexible than we think. On this episode, Benji and James discuss 17 questions that have dramatically changed the life of Tim Ferris and how they may just impact yours as well. …

“Anyone can always do/give 10% more.” In this episode, James and Benji discuss the easiest way to continue to advance your career and become invaluable to your organization. Discussed in this Episode: - How habits compound over time - The …

Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the …

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in …

In this episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point. Discussed in this...

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”. In this episode, Benji and James explore the all-to-common rift between directors and marketers …

What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out? In this episode, Benji and James talk through the art of “stealing” an audience and crafting …

Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators & consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make...

Apple has crafted a new category, drumroll please… “Spatial Computing”! On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will have in the market, and what marketing leaders should be learning …

You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website. On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor...

Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers. Link to Post:...

In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly. The underlying message, the …

Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with Ian MacRae, author of the book "Myths of Social Media". As a work psychologist, Ian brings a …

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline. April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in...

The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, personal ways in B2B is having your CEO be …

Kirill Vdov, recently took to LinkedIn to share 30 things he’s learned after spending 5000 hours running LinkedIn Ads. In this episode, Benji and James break down their favorite learnings from this post and give you practical takeaways for your …

“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?” - Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from NBA all-star Giannis Antetokounmpo on the topic of failure. Do …

“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew Davies On this episode, Benji and James discuss the power of internal marketing and where it can be easy to go …

Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passion, vision, and inspiration? Today, James and Benji are joined again by...

On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly. Link to Post:...

If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that comradery and sky rocket your productivity? Today, James and Benji...