Episodes

In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/amishagandhi/, the SVP of Marketing at https://tipalti.com/. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot...

On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the rising tide of conversation on LinkedIn around building Media Brands,...

In this episode https://www.linkedin.com/in/benji-block/ talks to Bill Kramer, VP of Marketing at https://payzen.com/. Discussed in this episode: - Transitioning from MQL's to Qualified Accounts - Pivoting to new ways of measuring marketing success...

On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called...

In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/. Discussed in this episode: - The use of time,...

In this best of 2022 episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/joeichan/, Director of Brand & Content at https://360learning.com/. As B2B brands we are all looking to resonate and stand out in our...

In this episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the...

Today https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/digitalmarketingdan/ throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.

In this Best of 2022 episode, https://www.linkedin.com/in/benji-block/ interviews https://www.linkedin.com/in/mario-paganini/, Head of Marketing at https://www.stord.com/. When it comes to marketing our B2B product/service we desire to position...

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this...

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?

In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your...

In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead. If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and...

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit from their ties to the...

In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch. Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant....

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection to building a media...

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discussing Walmarts recent announcement of their Creator Studio and the implications it has for the future...

In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial. Discussed in this episode: Simplifying the market message Understanding what motivates your buyers Collecting Insights from your audience Sponsors: If...

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of SaaS companies starting...

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus more on the content and...

In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio.  Discussed in this episode: The direct connection between pipeline and high product market fit Getting clear on your ICP Measuring market engagement

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of an Executive Producer as the...

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, “The State of Branded Podcasts 2022 Report”. ...

In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation. Discussed in this episode: - The 4C + D of Marketing Messaging - Differentiating on something sustainable - The importance of a clear ICP when crafting...