Episodes
Lavender Hires Will Aitken | Echo Chamber
On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the news that https://www.linkedin.com/in/justwillaitken/ is leaving...
Launch an ABM Campaign in 1 Day, with MJ Peters
In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we break that down in this episode. Also discussed, her perception of …
Driving Business Results with a Media Brand | Media Brands
On this Media Brands episode, https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/tylerlessard/ answer the BIG question: How can building a media brand grow your business? How do...
Are Lead Magnets Still a Thing? | Echo Chamber
On this Echo Chamber episode, https://www.linkedin.com/in/digitalmarketingdan/ and https://www.linkedin.com/in/benji-block/ discuss a recent...
5 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Sch…
On this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/ellenschwartze/, former Sr. Director of Digital Demand Generation at Knotch. Discussed in this Episode: - The must-have partnership between content and...
Processes that Turn Creative Chaos Into Media Brand Traction | Media …
On this Media Brands episode, https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/tylerlessard/ break down the processes and systems required to build and maintain a fast-paced,...
Scaling Your Media Brand: Processes that Turn Creative Chaos Into Tra…
On this Media Brands episode, https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/tylerlessard/ break down the processes and systems required to build and maintain a fast-paced,...
Oh No! You Hit the Audience Growth Ceiling, Now What? | Echo Chamber
In this episode of the Echo Chamber on B2B Growth, https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ break down the theory of an audience growth ceiling. What...
The NEW Roles of Marketing, Sales, and A.I., with Samantha Stone
On this episode, https://www.linkedin.com/in/benji-block/ speaks with https://www.linkedin.com/in/samanthastonemarketing/, Founder and CMO of https://www.unleashpossible.com/, to discuss B2B Buyer Trends that are set to impact 2023 marketing plans....
Scaling a B2B Media Brand: Finding Talent, Defining Roles | Media Bra…
On this Media Brands episode, https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, & https://www.linkedin.com/in/tylerlessard/discuss the importance of talent and team when building a media brand. In this...
STOP Playing Marketing Bingo | Echo Chamber
On this Echo Chamber episode https://www.linkedin.com/in/benji-block/ and https://www.linkedin.com/in/digitalmarketingdan/ discuss Andrei Zinkevich's thought-provoking LinkedIn post on the importance of shifting away from a "marketing bingo" mentality...
ABM Mistakes You Can’t Afford to Make, with Greg Batchelor
In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/gbatchelor/, Vice President of Growth Marketing at https://platform.sh/. Discussed in this episode: - Clear Sales & Marketing alignment on the GTM...
The 5 Step Process to Build Your Media Brand | Media Brands
On this Media Brands episode, James, Dan, & Tyler discuss the options you have when building a media brand and the importance of clearly defining the types of content you create. In this episode we explore: - Where to start …
Amazon Music Makes Podcasts Ad Free | Echo Chamber
On this Echo Chamber episode, Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to...
The MASSIVE Shift in How We Buy Software, with Sam Senior
In this episode Benji talks to Sam Senior the Co-Founder and CEO at TestBox 85% of decision-makers have a day-one list of software vendors when they're looking to...
Content Marketing is BROKEN, Here's Why | Media Brands
Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lassard break down the evolution of content marketing and the power of building a Media …
Has Refine Labs Gone Too Far With Paid Content? | Echo Chamber
On this Echo Chamber episode https://www.linkedin.com/in/benji-block/ and https://www.linkedin.com/in/digitalmarketingdan/ discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it...
Is PLG Really Right for You? With Courtland Goldengate
In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/courtlandsmith/, the VP of Marketing at Streamlit and a Director of Marketing at https://www.snowflake.com/en/. PLG is everywhere in Saas these days, but...
Your Mantra for Content Distribution in 2023 | Echo Chamber
On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point....
Influencer Marketing in a Recession: Strategies for Success, with Ami…
In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/amishagandhi/, the SVP of Marketing at https://tipalti.com/. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot...
I’m No Longer a SaaS Marketer | Echo Chamber
On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the rising tide of conversation on LinkedIn around building Media Brands,...
Shift Your Go-To-Market Strategy, with Bill Kramer
In this episode https://www.linkedin.com/in/benji-block/ talks to Bill Kramer, VP of Marketing at https://payzen.com/. Discussed in this episode: - Transitioning from MQL's to Qualified Accounts - Pivoting to new ways of measuring marketing success...
AI is Here to Stay, Now What? | Echo Chamber
On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called...
Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/. Discussed in this episode: - The use of time,...