Episodes
Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/. Discussed in this episode: - The use of time,...
Best of 2022: Resonate and Stand Out with Joei Chan
In this best of 2022 episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/joeichan/, Director of Brand & Content at https://360learning.com/. As B2B brands we are all looking to resonate and stand out in our...
The Hottest B2B Brands Going into 2023
In this episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the...
Is Airbnb's Success Due to Brand Marketing? | Echo Chamber
Today https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/digitalmarketingdan/ throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.
Best of 2022: Vitamins, Painkillers, and the Cure with Mario Paganini
In this Best of 2022 episode, https://www.linkedin.com/in/benji-block/ interviews https://www.linkedin.com/in/mario-paganini/, Head of Marketing at https://www.stord.com/. When it comes to marketing our B2B product/service we desire to position...
3 Content Marketing Motions and How to Use Them
For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in …
Is Chris Walker Right About the SEO Decline? | Echo Chamber
Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the …
Best of 2022: How to Structure a Modern Marketing Team with Gaetano D…
In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your...
Our 2023 Predictions
In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead. If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, …
Descript, Open AI, & The $550M Valuation | Echo Chamber
Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit …
Best of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada…
In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch. Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 …
How Expensive is Building a Media Brand for Your Business? | The Jour…
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection …
Walmart Launches Creator Studio | Echo Chamber
Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discussing Walmarts recent announcement of their Creator Studio and the implications it has for …
Lessons in Emotional Marketing, with Jeff Biesman
In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial. Discussed in this episode: Simplifying the market message Understanding what motivates your buyers Collecting Insights from your audience Sponsors: If...
Can a SaaS Startup Afford to Build a Media Company? | The Journey
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of …
Taking the Marketing out of Content Marketing | Echo Chamber
Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus …
Ensuring Product Market Fit, with Lisa Horner
In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio. Discussed in this episode: The direct connection between pipeline and high product market fit Getting clear on your ICP Measuring market engagement
How To Scale a Media Company Within B2B | The Journey
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of …
The State of Branded Podcasts | Echo Chamber
Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, “The State of Branded Podcasts …
5 Elements of Successful Messaging, with Darr Gerscovich
In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation. Discussed in this episode: - The 4C + D of Marketing Messaging - Differentiating on something sustainable - The importance of a clear ICP when …
12 Months of Learnings from B2B Growth in 15 Minutes | The Journey
James and Benji provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion is about Benji's journey leading B2B Growth over the past year and all the lessons...
What Mattress Mack Teaches Us About Building Affinity | Echo Chamber
Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today Benji reacts to hearing the story of Mattress Mack for the first time and the …
Owned: Barstool Sports
Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth’s own, James Carbary. Owned is a show that tears down popular consumer media brands and applies key …
Using Paid Media to Grow Your Owned Media | The Journey
James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it. Sponsors: If you’re hiring,...