Episodes

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications. Sponsors: If you’re hiring, you need Indeed. Sign up …

We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings. Discussed in this episode: Is B2B...

In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform. Discussed in this episode: - Does video replace blogging or enhance it? - The strategy behind great video content - The potential ROI of video …

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the ethics of gifting for reviews on G2. Sponsors: If you’re hiring, you need Indeed. Sign up and get a …

We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: The content, …

In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. Discussed in this episode: Transitioning from traditional marketing team structure to pods and plays How to experiment in new, potential segments The importance of truly...

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed: Lack of a clear exec champion The new Head of Thought Leadership is unclear on their role …

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Discussed in this episode: Why ABM is misunderstood and wrongly used How to use content to scale your career The importance of having a …

In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.

We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings. Discussed in this episode: The pendulum in marketing channels and mediums...

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: Jobs to be done vs. ICP Marketing KPIs across multiple channels The need for focus and iteration

In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: Brand personality + expertise...

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media . In a business culture that demands speed and urgency, is a case to be made for …

In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .

We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings. Discussed in this episode: Leveraging Organic Search to grow community...

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI Discussed in this episode: The power of holding marketing accountable to revenue numbers. Tips for implementing new measuring metrics How marketing can...

In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website,...

We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: The need to prioritize brand alongside...

In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory. Discussed in this episode: The core components of content intelligence The power and complexity of a content audit The future of content as a key converter

In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. Take a look at the visual model …

We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: How to beat the pervasive issue of shiny object...

In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView. Discussed in this episode: Principles for the Age of Connected Work PLG and community strategies Delivering instant product value